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All Journal JURNAL PEMASARAN KOMPETITIF JURNAL SeMaRaK Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat DEDIKASI PKM Jurnal Arastirma Jurnal PKM Manajemen Bisnis Pekodimas : Jurnal Pengabdian Kepada Masyarakat PENGABDIAN SOSIAL
Ratih Andalusi
Universitas Pamulang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peningkatan Ekonomi Dan Wirausaha Warga Sukamanah Residence Melalui Program Socialpreneurship Ahmad Maulana Irfanudin; Ratih Andalusi; Ismail Jamil
DEDIKASI PKM Vol. 2 No. 3 (2021): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v2i3.10754

Abstract

Tujuan Pengabdian Masyarakat ini adalah untuk memenuhi salah satu Tri Dharma Perguruan Tinggi sebagai bentuk inovasi kepada masyarakat serta menyumbang kontribusi kepada pengembangan serta penerapan keilmuan di tengah masyarakat. Kegiatan dilakukan dengan meriset kebutuhan masyarakat dalam meningkatkan produktifitas ekonomi serta kegiatan berwirausaha selama masa pandemi SARS-CoV-2 di Wilayah Kompleks Sukamanah Residence, Rajeg, Tangerang. Permasalahan yang ada dan masih berlanjut salah satunya yaitu masih kurangnya permodalan usaha warga dalam Program Ekonomi Kreatif, dimana usaha berfokus pada pembenihan perikanan emang Lele, serta bagaimana kiat manajemen wirausaha dalam pengelolaan usaha ekonomi kreatif tersebut. Selain itu para warga usia produktif, anak-anak sekolah dasar sampai dengan SMA membutuhkan pelatihan dasar Kepemimpinan, meningkatkan produktifitas ditengah era pembelajaran serba daring dan meminimalisasi dampak negatif penggunaan smartphone untuk hal-hal yang tidak bermanfaat. Solusi yang diberikan terhadap Permasalahan Mitra yakni Warga Sukamanah Residence, yang merupakan warga mulai dari golongan anak-anak sampai dengan dewasa berusia produktif, diberikan bantuan berupa penyuluhan bertema kiat-kiat manajemen usaha tergolong baru, melalui disiplin ilmu kewirausahaan, manajemen keuangan sederhana serta hingga tata kelola organisasi sosial kemasyarakatan. Selain itu, kegiatan ini membantu mereka untuk melakukan kegiatan kemitraan melalui permodalan usaha kreatif pengembangan pembenihan perikanan emang lele. Kami selaku Dosen Manajemen memiliki target dalam kegiatan ini untuk membantu kemitraan warga Sukamanah Residence meningkatkan kegiatan ekonomi kreatif di daerahnya, sehingga mereka bisa meningkatkan penghasilan dan mencukupi kebutuhannya.
PELATIHAN WIRAUSAHA MUDA DALAM UPAYA MENINGKATKAN KUALITAS LULUSAN SISWA SMK MUHAMMADIYAH PARAKAN, TANGSEL Ahmad Maulana Irfanudin; Erlita Kurniawaty; Ratih Andalusi
Jurnal Pengabdian Sosial Vol 3, No 1 (2023): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/.v3i1.28198

Abstract

ABSTRACT The reason of this community benefit is to supply instruction to the understudies of Muhammadiyah Parakan Professional School around the significance of enterprise and getting to be a Youthful Business visionary as an alternative in building a trade. The strategy utilized there are a few stages counting the planning arrange, which incorporates the introductory study, stabilization and assurance of areas and targets. After the overview, the execution area and target members of the movement were decided. The following arrange is the execution organize of Community Benefit. At this arrange, preparing will be given to understudies of SMK Muhammadiyah on the stages of getting to be a youthful business person and the tips for getting to be a fruitful business person. Preparing is carried out by giving an outline of enterprise, mentoring and a address and reply session. The result of this action is to supply understudies with an understanding of how a commerce begins, the utilize of the Commerce Demonstrate Canvass (BMC) in arranging, channeling, an outline of costs to pay from business enterprise. Community Benefit this time is focused on at Muhammadiyah Parakan Professional Tall School understudies who have different foundations in consider programs, counting bookkeeping, Bookkeeping, Online Promoting to Interactive media, so it is trusted that through this program shaped, Muhammadiyah Professional School understudies will be more propelled to create their commerce concurring to their individual interface. Keywords: Young Entrepreneur, Business Model Canvas, Marketing
Pengembangan Strategi Pemasaran Berbasis Komunitas bagi Pelaku Usaha Kerajinan Tangan di Desa Situ Gadung Kabupaten Tangerang Sinta Sulistiani; Retno Wulansari; Ratih Andalusi
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1753

Abstract

This community service activity was carried out to enhance the marketing capacity of handicraft entrepreneurs in Situ Gadung Village, Tangerang Regency. The background of the program arises from the limited market access and competitiveness of local handicraft products, which rely primarily on conventional sales channels. The main objective of this activity was to improve participants’ knowledge and skills in developing community-based marketing strategies that leverage collaboration and digital platforms. The activity was conducted on November 4–5, 2025, by six lecturers from Universitas Pamulang, with 19 local residents engaged in handicraft trading as participants. The methods of implementation included material presentation, practical exercises, group discussions, and question-and-answer sessions. The PKM process consisted of three stages: preparation, implementation, and reporting. The results indicated that participants gained better understanding of community-based and online marketing strategies, were able to collaboratively create promotional content, and successfully established a small online marketplace network within their community. This activity contributed to empowering local entrepreneurs by fostering participatory approaches and sustainable marketing practices.
Pelatihan Manajemen Keuangan bagi Ibu Rumah Tangga di Desa Situ Gadung Kabupaten Tangerang Ria Rosalia Simangunsong; Yeti Kusmawati; Ratih Andalusi
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1761

Abstract

Financial management is a crucial skill for improving household welfare, yet many housewives face challenges in managing their income effectively. In Desa Situ Gadung, Tangerang Regency, housewives who run small businesses often lack formal knowledge of financial planning, budgeting, and saving strategies. This community service program aimed to enhance the financial management skills of housewives to support their economic empowerment and improve household financial stability. The program was conducted on August 19, 2025, at Desa Situ Gadung and involved nine lecturers from Universitas Pamulang as facilitators. The participants consisted of 30 local traders around the school area. The implementation of the program followed a structured approach, starting with preparation, followed by the main activities, and concluding with reporting. The core activities included interactive lectures, practical exercises, group discussions, and question-and-answer sessions, designed to provide participants with both theoretical understanding and hands-on experience in financial management. The results of the program indicated a significant improvement in participants’ knowledge and skills related to budgeting, expense tracking, and saving practices. Participants demonstrated increased confidence in managing their household finances and expressed motivation to apply the acquired skills in their daily business activities. This program highlights the importance of community-based financial education in empowering housewives and promoting sustainable local economic development.
Co-Authors A M Irfan Ahmad Maulana Irfanuddin Ahmad Maulana Irfanudin Ahmad Maulana Irfanudin Erlita Kurniawati Erlita Kurniawaty Erlita Kurniawaty Ismail Jamil Jamaluddin Jamaluddin Noryani Noryani Nurul Ashri Retno Wulansari Ria Rosalia Simangunsong Sinta Sulistiani Yeti Kusmawati