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Pengaruh Motivasi Kerja Guru dan Pelatihan Organisasi Masyarakat dalam Pengembangan Supervisi Akademik terhadap Kinerja Guru SD Negeri Kecamatan Rupat Rini Ariyanti
Jurnal Al-Tatwir Vol. 8 No. 2 (2021): JURNAL AL-TATWIR
Publisher : Fakultas Dakwah IAIN Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/altatwir.v8i2.42

Abstract

Teacher performance can be interpreted as the results achieved by a teacher after the teacher carries out obligations based on skills, experience, duration with the output obtained looks good in terms of quantity or quality. Based on the results of interviews with several teachers, researchers. The work motivation shown by the teachers is still not optimal, it is proven that some teachers come late, at lessons 1,2 and lessons 6,7, 8 there are often no teachers teaching, sometimes they are filled with assignments that are not corrected, Some teachers have low motivation due to lack of financial rewards to meet their daily needs. From the results of interviews with the Bengkalis District Elementary School supervisors, information was obtained that the supervision carried out by the principal as a leader, the impact of the low frequency of supervision carried out by the principal and not being sustainable was the presence of teachers who carried out the learning process in a less professional manner. The research approach used in this research is to use ex post facto research, namely after the fact, by taking data by survey. 1) There is a positive and significant influence between work motivation on teacher performance. The higher the work motivation given, the higher the teacher's performance. 2) There is a positive and significant influence between the variables of Academic Supervision on Teacher Performance at SDN Rupat District. The higher the level of leadership that the principal has, the higher the level of performance that the teacher has. 3) There is a jointly significant influence between the variables of Work Motivation and Academic Supervision on Performance at SDN Rupat District. The higher the work motivation and academic supervision owned by the principal, the higher the level of performance possessed by the teacher assuming permanent work motivation.
Analisis Pengaruh Kredibilitas Influencer, Brand Trust dan Digital Experience Terhadap Customer Loyalty di Industri Pariwisata Iwan Henri Kusnadi; Sofia Maulida; Yanuar Latief; Syamsul Asmedi; Indri Yani; Rini Ariyanti
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1888

Abstract

Penelitian ini bertujuan untuk memahami bagaimana kredibilitas influencer, kepercayaan terhadap brand, dan pengalaman digital memengaruhi loyalitas pelanggan di industri pariwisata. Studi ini menggunakan pendekatan kualitatif, dengan metode wawancara terstruktur dan mendalam terhadap 30 informan yang merupakan konsumen aktif dari berbagai layanan pariwisata, seperti hotel, agen perjalanan, pembelian tiket, dan kunjungan ke destinasi wisata. Penelitian ini mengadopsi desain deskriptif dengan pendekatan cross-sectional untuk menangkap persepsi konsumen pada satu periode waktu tertentu. Hasil temuan menunjukkan bahwa ketiga faktor tersebut memiliki dampak positif terhadap loyalitas pelanggan. Kredibilitas influencer terbukti mampu membangun kepercayaan awal dan menarik minat konsumen terhadap layanan yang ditawarkan. Sementara itu, brand trust muncul sebagai faktor kunci dalam mendorong perilaku pembelian ulang dan memberikan rekomendasi kepada orang lain. Di sisi lain, pengalaman digital yang baik memperkuat keterikatan emosional konsumen terhadap brand, terutama melalui interaksi yang menyenangkan dan sistem yang fungsional. Temuan ini memberikan kontribusi terhadap pengembangan teori dalam bidang perilaku konsumen dan pemasaran digital, sekaligus menawarkan wawasan praktis bagi pelaku industri pariwisata untuk merancang strategi promosi yang efektif, memperkuat citra merek, dan mengembangkan platform digital yang berfokus pada peningkatan loyalitas pelanggan.