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All Journal Innovative: Journal Of Social Science Research Journal of Information System, Technology and Engineering Journal of Innovative and Creativity WINDRADI: Jurnal Pengabdian Masyarakat
Indri Yani
Universitas Krisnadwipayana
Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Analysis of the Influence of Product Features, Price Perception, Brand and Customer Experience on Repurchase Intention of Smartphone Product Frans Sudirjo; Indri Yani; Moch Arif Hernawan; Arief Yanto Rukmana; Muhammad Amsal Nasution
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.2497

Abstract

Tujuan dari penelitian ini adalah untuk menguji bagaimana pengenalan merek, atribut produk, persepsi harga, dan pemasaran pengalaman mempengaruhi niat konsumen untuk membeli kembali smartphone. Regresi linier berganda adalah strategi penelitian yang diadopsi. 100 pengguna smartphone membuat sampel. Ada beberapa tes regresi linier yang digunakan untuk menganalisis data. Temuan penelitian ini menunjukkan bahwa nama merek, karakteristik produk, persepsi harga, dan pemasaran berdasarkan pengalaman semuanya secara simultan dan parsial memiliki dampak yang besar terhadap niat pembelian ulang smartphone.
Analisis Pengaruh Kredibilitas Influencer, Brand Trust dan Digital Experience Terhadap Customer Loyalty di Industri Pariwisata Iwan Henri Kusnadi; Sofia Maulida; Yanuar Latief; Syamsul Asmedi; Indri Yani; Rini Ariyanti
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1888

Abstract

Penelitian ini bertujuan untuk memahami bagaimana kredibilitas influencer, kepercayaan terhadap brand, dan pengalaman digital memengaruhi loyalitas pelanggan di industri pariwisata. Studi ini menggunakan pendekatan kualitatif, dengan metode wawancara terstruktur dan mendalam terhadap 30 informan yang merupakan konsumen aktif dari berbagai layanan pariwisata, seperti hotel, agen perjalanan, pembelian tiket, dan kunjungan ke destinasi wisata. Penelitian ini mengadopsi desain deskriptif dengan pendekatan cross-sectional untuk menangkap persepsi konsumen pada satu periode waktu tertentu. Hasil temuan menunjukkan bahwa ketiga faktor tersebut memiliki dampak positif terhadap loyalitas pelanggan. Kredibilitas influencer terbukti mampu membangun kepercayaan awal dan menarik minat konsumen terhadap layanan yang ditawarkan. Sementara itu, brand trust muncul sebagai faktor kunci dalam mendorong perilaku pembelian ulang dan memberikan rekomendasi kepada orang lain. Di sisi lain, pengalaman digital yang baik memperkuat keterikatan emosional konsumen terhadap brand, terutama melalui interaksi yang menyenangkan dan sistem yang fungsional. Temuan ini memberikan kontribusi terhadap pengembangan teori dalam bidang perilaku konsumen dan pemasaran digital, sekaligus menawarkan wawasan praktis bagi pelaku industri pariwisata untuk merancang strategi promosi yang efektif, memperkuat citra merek, dan mengembangkan platform digital yang berfokus pada peningkatan loyalitas pelanggan.
Transformasi Digital di Pesantren: Kolaborasi Pengabdian Masyarakat Menuju Pesantren Cerdas Rudianto Rudianto; Munawaroh Munawaroh; April Laksana; Kenedi Kenedi; Ardiyansah Ardiyansah; Anisa Pramitasari; Pretty Failasufa Aziza; Kiki Setyawati; Sari Ningsih; Indri Yani; Imam Rozikin; Denardo Denardo; Anisa Kusumawardani; Abdul Chatim Pramono; Yuwan Ditra Krahara; Harsiti Harsiti; Agus Irawan; Mohamad Hilman; Iqbal Fernando; Ahmad Fatoni
WINDRADI: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): June
Publisher : P3M FIA UNKRIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/windradi.v3i1.323

Abstract

Community service represents one of the fundamental contributions of academics to social development, particularly in the educational sector. This article elaborates on the implementation of a community engagement program entitled Towards Smart Pesantren through Digital Transformation, conducted on May 28, 2025, at SMA Bi’rul Ulum Cisait, Serang, Banten. The initiative emerged from an inter-university collaboration aimed at enhancing the digital capacities of santri (Islamic boarding school students) to better prepare them for the challenges of the digital age. The program focused on training in graphic design, public speaking, an introduction to artificial intelligence (AI), and human resource development (HRD) in the digital context. Methods employed in the program included lectures, interactive discussions, and hands-on practice, allowing participants to gain both theoretical understanding and practical skills. The participatory approach fostered active engagement and created an enriching learning environment. Evaluation results indicated a high level of enthusiasm among the participants and a marked improvement in their grasp of fundamental digital competencies. This program exemplifies the strategic potential of inter-institutional academic collaboration in supporting the digital transformation of pesantren-based education in Indonesia. It is expected that the initiative can serve as a replicable and sustainable model for future community service efforts in similar educational contexts, particularly in promoting 21st-century skills.
The Influence of Social Media Interactivity, User Experience and Brand Image on Customer Engagement in Digital Platforms of Digital-Based Retail Customers Indri Yani; Andi Herlina; Darwis Darwis; Vivid Violin; Haniwijaya Pahlawansah; Fransisca Dyah Anggraini
Journal of Information System, Technology and Engineering Vol. 4 No. 2 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i2.315

Abstract

The objective of this study is to examine the influence of Social Media Interactivity, User Experience, and Brand Image on Customer Engagement on Digital Platforms for digital-based retail consumers. Data were collected via online surveys and analyzed by using multiple linear regression. Before testing the hypotheses, validity and reliability tests, as well as the conventional assumption tests. The research results pointed out that Social Media Interactivity, User Experience, and Brand Image have a significant and positive impact on Customer Engagement in Digital Platforms partly and simultaneously. The leading variable impacting Customer Engagement is User Experience. The results of the study indicate that the quality of social media engagement, the best user experience, and a strong brand image may contribute to an increase in consumer contact on digital platforms. This research advances the literature of digital marketing, customer engagement, and consumer behavior, and offers practical implications for digital-based retail organizations to develop strategies to sustainably enhance customer engagement.
Co-Authors Abdul Chatim Pramono Agus Irawan Ahmad Fatoni Andi Herlina Anisa Kusumawardani anisa pramitasari April Laksana Ardiyansah Ardiyansah Arief Yanto Rukmana Darwis Darwis Denardo Denardo Frans Sudirjo Fransisca Dyah Anggraini Haniwijaya Pahlawansah Harsiti Harsiti Imam Rozikin Iqbal Fernando Iwan Henri Kusnadi Kenedi, Kenedi Kiki Setyawati Moch Arif Hernawan Mohamad Hilman Muhammad Amsal Nasution Munawaroh Pretty Failasufa Aziza Rini Ariyanti Rudianto Rudianto Sari Ningsih Sofia Maulida Syamsul Asmedi Vivid Violin Yanuar Latief Yuwan Ditra Krahara