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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Abdi Ilmu JUMAN Tools (Jurnal Manajemen Tools) Journal of Management, Economic, and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Roro Rian Agustin
Universitas Pembangunan Panca Budi
Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Other

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PENINGKATAN KEPATUHAN WAJIB PAJAK DALAM PEMBUATAN NPWP UKM DI KEBUN LADA KECAMATAN HINAI KABUPATEN LANGKAT Yunita Sari Rioni; Junawan Junawan; Roro Rian Agustin
Jurnal Abdi Ilmu Vol 14 No 1 (2021): Jurnal Abdi Ilmu
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

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Abstract

This service aims to help SMEs in Lada Gardens, Hinai District, Langkat Regency so that they can understand how to make NPWP, provide understanding to become taxpayers who comply with the applicable Taxation Law. In SMEs, it is very necessary to have a TIN, from the socialization carried out to SMEs in the Pepper Garden, Hinai District, Langkat Regency, the perpetrators understand the making of SME TIN and understand being a good taxpayer.
ANALISIS MOTIVASI USAHA DAN PENDIDIKAN KEWIRAUSAHAAN TERHADAP KEBERHASILAN USAHA BINAAN UKM CENTER UNIVERSITAS PEMBANGUNAN PANCA BUDI MEDAN Nurafrina Siregar; Roro Rian Agustin; Muamardani Muamardani
JUMANT Vol 12 No 1 (2020): JURNAL Manajemen Tools
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

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Abstract

Motivasi Usaha terhadap Keberhasilan Usaha menghasilkan koefisien berpengaruh positif dan signifikan Motivasi Usaha secara parsial tidak terdapat pengaruh dan signifikan terhadap Keberhasilan Usaha Binaan Ukm Center Universitas Pembangunan Panca Budi Medan. Pendidikan Kewirausahaan secara parsial terdapat pengaruh yang positif dan signifikan terhadap Keberhasilan Usaha Binaan Ukm Center Universitas Pembangunan Panca Budi Medan. Motivasi Usaha dan Pendidikan Kewirausahaan secara serempak berpengaruh positif dan signifikan terhadap Keberhasilan Usaha Binaan Ukm Center Universitas Pembangunan Panca Budi Medan. Keberhasilan Usaha yang bisa dijelaskan dengan variabel independen Motivasi Usaha dan Pendidikan Kewirausahaan sedangkan sisanya dijelaskan oleh variabel bebas lain yang tidak diteliti, seperti ; Modal Usaha, Peluang, Lokasi Usaha, dan lainnya. UKM Center Universitas Pembangunan Panca Budi Medan yang berjumlah 35 pelaku ukm, maka penelitian hanya mengambil seluruh dari jumlah populasi, maka jumlah sampel 35 pelaku ukm yang dijadikan responden.
ANALISIS KINERJA KEUANGAN BERDASARKAN RASIO PROFITABILITAS PADA PT ANEKA TAMBANG TBK. Roro Rian Agustin
JUMANT Vol 12 No 2 (2020): JUMANT
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

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Abstract

Tujuan penelitian ini adalah untuk menganalisis kinerja keuangan PT Aneka Tambang Tbk dari tahun 2015-2019 berdasarkan rasio profitabilitas. Penelitian ini menggunakan metode pendekatan deskriptif kuantitatif. Teknik pengumpulan data dalam penelitian ini menggunakan dokumentasi, dan data yang digunakan adalah data sekunder. Hasil penelitian yang telah dilakukan pada PT Aneka Tambang Tbk bahwa kinerja keuangan perusahaan menunjukkan kinerja kurang baik. Kinerja keuangan rasio profitabilitas bila diukur menggunakan gross profit margin menunjukkan kinerja yang tidak baik, Bila diukur dengan menggunakan net profit margin menunjukkan kinerja yang tidak baik, bila diukur dengan menggunakan ROA menunjukkan kinerja yang tidak, bila diukur dengan menggunakan ROE menunjukkan kinerja yang tidak baik.
UPAYA PENINGKATAN EKONOMI MASYARAKAT PADA PELAKU USAHA KOPI DI KOTA BINJAI SEBAGAI UPAYA SUSTAINABLE EKONOMI Yunita Sari Rioni; Roro Rian Agustin; Siti Nurhayati
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 1 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i1.2023.248-252

Abstract

Kegiatan ini bertujuan untuk memberikan pelatihan kepada pelaku usaha kopi yang ada di Kota Binjai, Dengan dibuat nya pelatihan ini maka para pelaku usaha kopi bisa mendapatkan ilmu tentang pelatihan barista menggunakan mesin, pelatihan barista manual brew, pelatihan barista marketing industri kopi, dan pelatihan hospitality barista.
Pengaruh Kualitas Produk, Harga dan Pembelian Ulang Terhadap Loyalitas Konsumen Pengguna Shopee pada Mahasiswa Manajemen Angkatan 2021 Universitas Pembangunan Panca Budi Medan Nadila Khairani; Roro Rian Agustin
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.9023

Abstract

Analisis penelitian bertujuan untuk mengetahui pengaruh kualitas produk, harga dan pembelian ulang terhadap loyalitas konsumen pengguna shopee. Teknik analisis data yang digunakan adalah metode penelitian kuantitatif bersifat asosiatif dengan bantuan program SPSS versi 25. Penelitian ini menggunakan analisis regresi linier berganda. Sampel dalam penelitian ini sebanyak 70 responden. Pengambilan data primer menggunakan kuesioner. Hasil penelitian menunjukkan bahwa variabel kualitas produk menunjukkan nilai thitung sebesar 3,144 > ttabel sebesar1,996 dan signifikan 0,000 < 0,05, maka hipotesis H1 diterima dan H0 ditolak, artinya kualitas produk berpengaruh positif dan signifikan secara parsial terhadap loyalitas konsumen pengguna shopee. Hasil pengujian untuk variabel harga menunjukkan nilai thitung sebesar 4,839 > ttabel sebesar 1,996 dan signifikan 0,000 < 0,05, maka hipotesis H2 diterima dan H0 ditolak, artinya harga berpengaruh positif dan signifikan secara parsial terhadap loyalitas konsumen pengguna shopee. Hasil pengujian untuk variabel pembelian ulang menunjukkan nilai thitung 2,444 > ttabel 1,996 dan signifikan 0,000 < 0,05, maka hipotesis H3 diterima dan H0 ditolak, artinya harga berpengaruh positif dan signifikan secara parsial terhadap loyalitas konsumen pengguna shopee. Hasil pengujian secara simultan menunjukkan bahwa nilai Fhitung sebesar 223,094 sedangkan Ftabel sebesar 2,74 yang dapat dilihat pada α = 0,05. sehingga dapat disimpulkan bahwa H4 diterima dan hipotesis 0 ditolak sehingga dapat disimpulkan bahwa kualitas produk, harga dan pembelian ulang berpengaruh positif dan signifikan secara simultan terhadap loyalitas konsumen pengguna shopee. Hasil uji koefisien determinasi sebesar 90,6% loyalitas konsumen dapat diperoleh dan dijelaskan oleh kualitas produk, harga dan pembelian ulang. Sedangkan sisanya 100% - 90,6% = 9,4% dijelaskan oleh faktor lain atau variabel diluar model penelitian.
The Influence Of Entrepreneurship Education, Motivation, And Social Media On Entrepreneurship Interests Of Management Students At Panca Budi Development University Medan Virna Rapenia; Roro Rian Agustin; Dian Septiana Sari
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1454

Abstract

This study aims to examine the influence of entrepreneurship education, motivation, and social media on entrepreneurial interest in management students at the Panca Budi University, Medan. The population in this study consisted of 50 3rd and 5th semester students of the Management study program with a concentration in digital business from 357 active management students with all concentrations in management, with a sample of 50 respondents, the sampling technique used was a saturated sample. This study was conducted in 2025-2026, using a questionnaire to collect quantitative primary data, which were then analyzed by multiple linear regression through SPSS. The results of the analysis showed that the variables of entrepreneurship education 0.002 <0.05, motivation 0.000 <0.05, and social media 0.009 <0.05 individually had a positive and significant influence on entrepreneurial interest. The F test showed a value of 95.655 (sig. 0.000), which supports that simultaneously, the three variables influence the entrepreneurial interest of management students at the Panca Budi University, Medan. The Adjusted R Square value is 0.853, this shows that the third variable contributes 85.3% to entrepreneurial interest.
The Effect Of Price And Product Quality On Repurchase Interest In Ud Kunyahan Medan Potato Chips Siti Azura; Dian Septiana Sari; Roro Rian Agustin
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1465

Abstract

This study aims to examine the effect of price and product quality on repurchase intention on UD Kunyahan Medan potato chips. The number of respondents is 40 customers from UD Kunyahan Medan who buy directly through the owner. Quantitative research method with multiple linear regression data analysis techniques, The data collection tools are observation, documentation and interviews. The data processing tool is SPSS Version 23.0. The results show that Price has a significance value of 0.010 <0.05 and a calculated value of 2.728> t table 2.026192, then H₀ is rejected and H₁ is accepted. Thus, it can be concluded that Price has a positive and significant effect partially on Repurchase Intention. Product Quality has a significance value of 0.001 <0.05 and a calculated t value of 3.522> t table 2.026192, then H₀ is rejected and H₂ is accepted. Thus, it can be concluded that Product Quality has a positive and significant partial effect on Repurchase Intention. The calculated F value is 28.060 > F table 2.85 with a significance value of 0.000 < 0.05. Thus, H₀ is rejected and H₃ is accepted. This shows that simultaneously, the variables Price and Product Quality have a significant effect on Repurchase Intention.
The Influence Of Product Quality, Product Design, And Product Variation On Product Innovation In The Store Sm Binjai Bed Sheets Intan Diah Lucky; Dian Septiana Sari; Roro Rian Agustin
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1505

Abstract

This study aims to determine the effect of product quality, product design, and product variation on product innovation at the Sm Sprei Binjai Store. This study used a quantitative method involving 67 respondents. Data collection was carried out using questionnaires. The data obtained were analyzed using statistical formulas, namely by using the normality test, multicollinearity test, heteroscedasticity test, and multiple linear regression analysis with the SPSS Version 23.0 program. The results of this study indicate that t-test, the calculated t value is 10.820, which is greater than the t-table of 1.99 with a significance level of 0.000. Thus, H1 is accepted and H0 is rejected, which means that product quality has a positive and partially significant influence on product innovation. The results of the t-test obtained a calculated t value of 2.918, which is greater than the t-table of 1.99 with a significance level of 0.005. Thus, H2 is accepted and H0 is rejected, which means that product design has a positive and partially significant influence on product innovation. The results of the t-test obtained a calculated t value of -0.208, which is smaller than the t-table of 1.99 with a significance level of 0.836. Thus, H3 is rejected and H0 is accepted, which means that product variation does not have a partially significant influence on product innovation. The results of the simultaneous test of the F count value are 82.043 with a significance level of 0.000, so it can be concluded that simultaneously the variables of product quality, product design and product variation have a significant influence on the dependent variable, namely product innovation.
STRATEGI KOMUNIKASI PEMASARAN E-COMMERCE UMKM MENGGUNAKAN IMC (STUDI KASUS PADA GALERI ULOS SIANIPAR) Bimbim Maulana; Wulan Dayu; Roro Rian Agustin
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 7 No. 4 (2024): November 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v7i4.2351

Abstract

Abstract: The digital era has opened up new opportunities for MSMEs to develop, one of which is through e-commerce platforms. However, many MSMEs have not succeeded in utilizing e-commerce optimally. This research aims to analyze the marketing communication strategy implemented by the Ulos Sianipar Gallery and analyze the factors that influence its success. This research method uses a qualitative approach with primary and secondary data sources. It was found that the promotional strategy carried out was not integrated and the target market was not clear. Recommendations for effective IMC (Integrated Marketing Communication) strategies include strengthening social media, improving websites, and location-based marketing. It is hoped that this research can provide input to increase the success of MSME e-commerce sales. Keywords: MSMEs, E-commerce, Marketing Communication Strategy, Integrated                   Marketing Communication Abstrak: Era digital telah membuka peluang baru bagi UMKM untuk berkembang, salah satunya melalui platform e-commerce. Namun banyak UMKM yang belum berhasil memanfaatkan e-commerce secara optimal. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang diimplementasikan Galeri Ulos Sianipar dan menganalisis faktor yang mempengaruhi keberhasilannya. Metode penelitian ini menggunakan pendekatan kualitatif dengan sumber data primer dan sekunder. Ditemukan bahwa strategi promosi yang dilakukan belum terintegrasi dan target pasar belum jelas. Rekomendasi strategi IMC (Integrated Marketing Communication) yang efektif meliputi penguatan media sosial, penyempurnaan website, dan pemasaran berbasis lokasi. Penelitian ini diharapkan dapat memberikan masukan untuk meningkatkan kesuksesan penjualan e-commerce UMKM. Kata kunci: UMKM, E-commerce, Strategi Komunikasi Pemasaran, Komuniksi  Pemasaran Terpadu
Co-Authors , Yunita Sari Rioni Bimbim Maulana Dian Septiana Sari Intan Diah Lucky Junawan Junawan Muamardani Muamardani Nadila Khairani Nurafrina Siregar Siti Azura Siti Nurhayati Virna Rapenia Wulan Dayu