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ANALISIS PRODUCT QUALITY AND SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION (STUDI EMPIRIS RUMAH MAKAN DI KOTA MEDAN) Dian Septiana Sari
JUMANT Vol 11 No 1 (2019): JURNAL Manajemen Tools
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.184 KB)

Penelitian ini bertujuan untuk mengetahui pengaruh Product Quality dan Service Quality terhadap Customer Satisfaction pada Rumah Makan di Kota Medan. Teknik pengambilan sample menggunakan teknik sampling exidental yang ditetapkan sebanyak 71 orang pelanggan yang berada di Rumah Makan di Kota Medan. Teknik analisis data yang digunakan penulis untuk menguji hipotesis penelitian adalah regresi berganda menggunakan uji t, uji F dan uji determinasi. Hasil dari penelitian dapat disimpulkan bahwa secara parsial, Product Quality (X1) berpengaruh signifikan terhadap Customer Satisfaction Rumah Makan di Medan (Y) pada taraf signifikan 0,05. Service Quality (X2) berpengaruh signifikan terhadap Customer Satisfaction Rumah Makan di Medan (Y) pada taraf signifikan 0,05. Secara simultan, Product Quality dan Service Quality berpengaruh secara signifikan terhadap Customer Satisfaction Rumah Makan di Medan pada taraf 0,05. Product Quality dan Service Quality menjelaskan pengaruhnya terhadap Customer Satisfaction Rumah Makan di Medan sebesar 32,2%. Sedangkan sisanya sebesar 67,8% merupakan pengaruh dari variabel bebas lain yang tidak diteliti dalam penelitian ini.

Analisis Promosi terhadap Minat Beli Konsumen dengan Harga sebagai Variabel Intervening Produk Pospay (Studi Kasus PT. Pos Indonesia Cabang Binjai Provinsi Sumatera Utara) Rahmi, Aulia; Manuntun Pakpahan; Dian Septiana Sari
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 4 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i4.24109

The research analysis aims to find out whether promotions influence purchasing interest through price as an intervening variable in Pt's Pospay service products. Pos Indonesia Binjai branch. The data analysis technique used is the associative method with the help of the SPSS version 25.0 program. This research uses multiple linear regression analysis. The sample in this study was 96 respondents. Primary data collection uses a questionnaire. The results of the research show that promotions partially have a positive and significant effect on the prices of Pt's Pospay service products. Pos Indonesia Binjai branch. Promotion partially has a positive and significant effect on purchasing interest in Pt's Pospay service products. Pos Indonesia Binjai branch. Price partially has a positive and significant effect on purchasing interest in Pt's Pospay service products. Pos Indonesia Binjai branch. Promotion and price simultaneously have a positive and significant effect on purchasing interest in Pt's Pospay service products. Pos Indonesia Binjai branch. Promotions influence purchasing interest through price as an intervening variable in Pt's Pospay service products. Pos Indonesia Binjai branch.

Digital Innovation for Seafood Market Expansion: Economic Analysis of Value-Added Products in Pulau Ketam Dian Septiana Sari; Annisa Ilmi Faried; Tuan Zamilah Binti Tuan Husain; Widia Br, Ginting
International Journal of Management, Economic and Accounting Vol. 3 No. 5 (2025): October 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v3i5.632

This research investigates the economic potential of market expansion through digital innovation for value-added seafood and herbal products from Pulau Ketam. The study employs a mixed-method approach combining quantitative market analysis and qualitative stakeholder interviews to assess the viability of digital transformation strategies. The research examines current market conditions, digital adoption barriers, and potential economic benefits of implementing innovative technologies in seafood processing and marketing. Results indicate significant opportunities for revenue growth through e-commerce platforms, digital marketing, and value-added product development. The findings reveal that strategic digital innovation can increase market reach by 40-60% and enhance product value by 25-35%. The study concludes that systematic digital transformation, supported by appropriate infrastructure and training programs, can substantially improve the economic sustainability of Pulau Ketam's seafood industry. These findings have important implications for policy makers and industry stakeholders in developing coastal economies through technology-driven market expansion strategies.

Sustainable Development Strategies for Environmentally Vulnerable Regions: Collaborative Governance Framework in Ketam Island Annisa Ilmi Faried; Dian Septiana Sari; Rahmad Sembiring; Saimara Sebayang; Nor Harlinda Binti Harun; Nisa Ulzannah
International Journal of Management, Economic and Accounting Vol. 3 No. 5 (2025): October 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v3i5.633

This investigation examines participatory development approaches specifically designed for ecologically sensitive regions, utilizing Ketam Island as the primary research setting. The methodology incorporates stakeholder engagement protocols combined with environmental sustainability assessment frameworks. Findings demonstrate that integrated multi-actor strategies significantly enhance both conservation outcomes and economic resilience indicators. Analysis reveals successful deployment of community-based governance mechanisms that effectively balance environmental preservation priorities with socioeconomic development requirements. Results indicate that participatory governance structures provide viable pathways for achieving dual objectives of ecological protection and community prosperity in vulnerable marine ecosystems. Implications extend to policy development for comparable island communities confronting similar sustainability challenges across Southeast Asia's coastal regions.

Integrated Renewable Energy Solutions for Coastal Conservation Areas: A Public-Private Partnership Model for Environmental Sustainability and Economic Development Annisa Ilmi Faried; Dian Septiana Sari; Rahmad Sembiring; Saimara Sebayang; Nor Harlinda Binti Harun; Nisa Ulzannah
Proceeding of The International Conference on Business and Economics Vol 3 No 2 (2025): July : Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v3i2.3163

This research investigates the integration of renewable energy systems within coastal conservation areas through public-private partnership (PPP) frameworks to achieve dual objectives of environmental sustainability and economic development. The study addresses the critical challenge of balancing energy infrastructure development with ecological preservation in sensitive coastal ecosystems, where biodiversity and community livelihoods are often at risk due to increasing industrial and urban pressures. A mixed-methods approach is employed, combining case study analysis, stakeholder interviews, and economic modeling, to generate a comprehensive perspective on the opportunities and constraints of renewable energy deployment in these regions. Case studies highlight successful international practices of PPPs that have facilitated renewable energy projects while safeguarding marine and coastal ecosystems. Stakeholder interviews with government agencies, local communities, and private sector representatives reveal the importance of transparent governance, shared responsibility, and inclusive participation in ensuring long-term project sustainability. Economic modeling further demonstrates that well-structured PPP models can reduce implementation costs by 30–40% while adhering to biodiversity conservation standards and regulatory frameworks. Findings underscore that renewable energy projects, when embedded within collaborative governance structures, not only contribute to reducing carbon emissions but also create employment opportunities, stimulate local economies, and enhance community resilience. This study contributes to the sustainable development literature by providing an actionable framework for integrating renewable energy infrastructure in environmentally sensitive areas through PPPs. The proposed framework emphasizes adaptive policy design, capacity building, and equitable benefit-sharing, offering practical insights for policymakers, practitioners, and researchers seeking to reconcile energy needs with ecological protection in coastal regions.

Community Empowerment Through Digital Branding: Enhancing Pulau Ketam's Seafood and Herbal Product Marketing Dian Septiana Sari; Annisa Ilmi Faried; Tuan Zamilah Binti Tuan Husain; Widia Br. Ginting
Proceeding of The International Conference on Business and Economics Vol 3 No 2 (2025): July : Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v3i2.3164

Pulau Ketam, a small fishing village in Selangor, Malaysia, faces persistent economic challenges despite its abundance of marine resources and longstanding tradition of herbal knowledge. Limited access to modern markets, dependence on middlemen, and a lack of digital literacy have restricted the community’s ability to fully benefit from its local assets. This study aims to explore the implementation of digital branding strategies as a means of empowering local communities and strengthening the marketing of seafood and herbal products. Employing a community-based participatory approach, the research integrates digital marketing training, brand development workshops, and the establishment of an e-commerce platform tailored to local needs. Data collection was carried out through surveys of 150 local entrepreneurs, focus group discussions with community leaders, and performance metrics analysis over a six-month period. The intervention generated a 65% increase in online sales, a 40% improvement in product visibility, and notable progress in community digital literacy. Findings reveal that structured digital branding programs not only enhance entrepreneurial capacity and market competitiveness but also support the preservation of cultural identity and traditional knowledge systems. This study contributes to the growing body of literature on rural digital transformation by providing empirical evidence that community empowerment through technology adoption can lead to sustainable economic development. The results suggest that similar models can be replicated in other marginalized communities to bridge digital gaps, strengthen local economies, and promote inclusive growth.

Analisis Promosi terhadap Minat Beli Konsumen dengan Harga sebagai Variabel Intervening Produk Pospay (Studi Kasus PT. Pos Indonesia Cabang Binjai Provinsi Sumatera Utara) Rahmi, Aulia; Manuntun Pakpahan; Dian Septiana Sari
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 4 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i4.24109

The research analysis aims to find out whether promotions influence purchasing interest through price as an intervening variable in Pt's Pospay service products. Pos Indonesia Binjai branch. The data analysis technique used is the associative method with the help of the SPSS version 25.0 program. This research uses multiple linear regression analysis. The sample in this study was 96 respondents. Primary data collection uses a questionnaire. The results of the research show that promotions partially have a positive and significant effect on the prices of Pt's Pospay service products. Pos Indonesia Binjai branch. Promotion partially has a positive and significant effect on purchasing interest in Pt's Pospay service products. Pos Indonesia Binjai branch. Price partially has a positive and significant effect on purchasing interest in Pt's Pospay service products. Pos Indonesia Binjai branch. Promotion and price simultaneously have a positive and significant effect on purchasing interest in Pt's Pospay service products. Pos Indonesia Binjai branch. Promotions influence purchasing interest through price as an intervening variable in Pt's Pospay service products. Pos Indonesia Binjai branch.

The Effect of Physical Evidence, Reliability, and Empathy on Customer Satisfaction at Setiabudi Salon Rosmalina; Wulan Dayu; Dian Septiana Sari
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.315

This study aims to analyze the influence of Physical Evidence, Reliability, and Empathy on Customer Satisfaction at Setiabudi Salon. In this study, respondents were asked to provide responses regarding these three variables and their impact on their satisfaction levels as customers and on the population in this study was 67. The analysis methods used include descriptive and verifiable analysis, which include path analysis, multiple correlation analysis, determination coefficient, and hypothesis testing through t-test for partial testing and F-test for simultaneous testing. The population of this study consisted of 67 customers of Setiabudi Salon, with samples taken using saturated sampling techniques. The results of the analysis showed that Physical Evidence had a t-count value of 1.996, showing a positive and significant influence on customer satisfaction. Reliability recorded a t-count value of 3,170, which also shows a positive and significant influence. Meanwhile, Empathy produced a t-count value of 6,951, indicating a very significant influence on customer satisfaction. Simultaneously, the combination of these three factors showed a calculated F value of 122,985, which significantly affected customer satisfaction at Setiabudi Salon. This research emphasizes the importance of good management of Physical Evidence, Reliability, and Empathy to increase customer satisfaction, which will ultimately contribute to the loyalty and sustainability of the salon's business.

Business Communication Transformation In The Tourism Msme Sector Of Kota Pari, North Sumatra Through Digital Media Platforms: Challenges And Innovations Roro Rian Agustin; Yunita Sari Rioni; Dian Septiana Sari; Tengku Noviani Delvira
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 6 No. 1 (2025): Mei 2025
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/injects.v6i1.1456

This study examines how micro, small and medium enterprises (MSMEs) in the tourism sector of Kota Pari, North Sumatra, have transformed their business communication through digital media platforms. Using a qualitative case study approach carried out between January and April 2025, primary data were collected through in-depth interviews, field observation, and documentation of social media accounts. The research involved 40 MSME owners and managers engaged in tourism-related businesses (culinary, accommodation, handicrafts, and local guides). Thematic analysis reveals that MSMEs have migrated from oral and offline promotion toward digital channels particularly WhatsApp Business for reservation and customer service, Instagram for visual storytelling, and TikTok for short-form video promotion. Key challenges include limited digital literacy, uneven internet infrastructure, inconsistent content production, and difficulties measuring digital campaign effectiveness. Innovations observed include collaborations with local content creators, community-led digital training programs, usage of low-cost content tools (Canva, CapCut), and peer-sharing initiatives. The study concludes that digital media positively impacts visitor numbers, order frequency, and local brand awareness but requires targeted capacity building, improved infrastructure, and stronger multi-stakeholder support to be sustainable.

INTEGRATING STAKEHOLDER PERSPECTIVES IN ECOLOGICAL-ECONOMIC PLANNING: A CASE STUDY OF KETAM ISLAND Annisa Ilmi Faried; Dian Septiana Sari; Rahmad Sembiring; Saimara Sebayang; Nor Harlinda Binti Harun; Nisa Ulzannah
International Journal of Management, Economic and Accounting Vol. 3 No. 6 (2025): December 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v3i6.671

Effective ecological-economic planning requires systematic integration of diverse stakeholder perspectives to achieve sustainable development outcomes. This study examines how multi-stakeholder engagement frameworks can address the complex interplay between environmental conservation and economic advancement in ecologically sensitive coastal regions. Using Ketam Island, Malaysia as a case study, this research employs mixed-methods approach combining stakeholder analysis, participatory planning workshops, and environmental-economic impact assessments conducted from January to August 2025. The study engaged 425 stakeholders across six primary categories: local communities (n=180), government agencies (n=65), private sector entities (n=85), NGOs (n=45), academic institutions (n=30), and tourism operators (n=20). Results demonstrate that structured stakeholder integration mechanisms yield significant improvements in planning outcomes, with stakeholder satisfaction increasing from 42% to 78%, environmental indicators showing 23% improvement in marine biodiversity indices, and economic benefits demonstrating 47% increase in sustainable livelihood opportunities. The collaborative framework successfully bridged previously disconnected stakeholder groups, resulting in joint problem identification, shared solution development, and coordinated implementation strategies. This research contributes to understanding how participatory governance mechanisms can operationalize sustainability principles in practice.

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