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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JUMAN Tools (Jurnal Manajemen Tools) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Proceedings of The International Conference on Business and Economics International Journal of Economic, Technology and Social Sciences (Injects) International Journal of Management, Economic and Accounting
Dian Septiana Sari
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Business Communication Transformation In The Tourism Msme Sector Of Kota Pari, North Sumatra Through Digital Media Platforms: Challenges And Innovations Roro Rian Agustin; Yunita Sari Rioni; Dian Septiana Sari; Tengku Noviani Delvira
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 6 No. 1 (2025): Mei 2025
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/injects.v6i1.1456

Abstract

This study examines how micro, small and medium enterprises (MSMEs) in the tourism sector of Kota Pari, North Sumatra, have transformed their business communication through digital media platforms. Using a qualitative case study approach carried out between January and April 2025, primary data were collected through in-depth interviews, field observation, and documentation of social media accounts. The research involved 40 MSME owners and managers engaged in tourism-related businesses (culinary, accommodation, handicrafts, and local guides). Thematic analysis reveals that MSMEs have migrated from oral and offline promotion toward digital channels particularly WhatsApp Business for reservation and customer service, Instagram for visual storytelling, and TikTok for short-form video promotion. Key challenges include limited digital literacy, uneven internet infrastructure, inconsistent content production, and difficulties measuring digital campaign effectiveness. Innovations observed include collaborations with local content creators, community-led digital training programs, usage of low-cost content tools (Canva, CapCut), and peer-sharing initiatives. The study concludes that digital media positively impacts visitor numbers, order frequency, and local brand awareness but requires targeted capacity building, improved infrastructure, and stronger multi-stakeholder support to be sustainable.
INTEGRATING STAKEHOLDER PERSPECTIVES IN ECOLOGICAL-ECONOMIC PLANNING: A CASE STUDY OF KETAM ISLAND Annisa Ilmi Faried; Dian Septiana Sari; Rahmad Sembiring; Saimara Sebayang; Nor Harlinda Binti Harun; Nisa Ulzannah
International Journal of Management, Economic and Accounting Vol. 3 No. 6 (2025): December 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v3i6.671

Abstract

Effective ecological-economic planning requires systematic integration of diverse stakeholder perspectives to achieve sustainable development outcomes. This study examines how multi-stakeholder engagement frameworks can address the complex interplay between environmental conservation and economic advancement in ecologically sensitive coastal regions. Using Ketam Island, Malaysia as a case study, this research employs mixed-methods approach combining stakeholder analysis, participatory planning workshops, and environmental-economic impact assessments conducted from January to August 2025. The study engaged 425 stakeholders across six primary categories: local communities (n=180), government agencies (n=65), private sector entities (n=85), NGOs (n=45), academic institutions (n=30), and tourism operators (n=20). Results demonstrate that structured stakeholder integration mechanisms yield significant improvements in planning outcomes, with stakeholder satisfaction increasing from 42% to 78%, environmental indicators showing 23% improvement in marine biodiversity indices, and economic benefits demonstrating 47% increase in sustainable livelihood opportunities. The collaborative framework successfully bridged previously disconnected stakeholder groups, resulting in joint problem identification, shared solution development, and coordinated implementation strategies. This research contributes to understanding how participatory governance mechanisms can operationalize sustainability principles in practice.
E-BUSINESS TRANSFORMATION FOR COASTAL FISHERY DEVELOPMENT: ECONOMIC ASSESSMENT OF VALUE-ADDED STRATEGIES IN PULAU KETAM TRADING SYSTEM Dian Septiana Sari; Annisa Ilmi Faried; Tuan Zamilah Binti Tuan Husain; Widia Br. Ginting
International Journal of Management, Economic and Accounting Vol. 3 No. 6 (2025): December 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v3i6.672

Abstract

Digital transformation in coastal fisheries represents a critical pathway toward sustainable economic development and enhanced market competitiveness. This study examines the integration of e-business technologies in traditional fishing communities through comprehensive economic assessment of value-added product strategies in Pulau Ketam, Malaysia. Employing a mixed-methods approach conducted from March to October 2025, this research engaged 385 stakeholders including fishing households (n=165), seafood processing enterprises (n=95), tourism operators (n=55), digital platform users (n=40), and government agencies (n=30). Data collection integrated stakeholder surveys, financial performance analysis, market transaction monitoring, digital adoption assessments, and value chain evaluations. Results demonstrate that e-business adoption generates substantial economic improvements: participating enterprises experienced 63% revenue increase, operating margins improved from 18% to 34%, market reach expanded by 127% beyond traditional boundaries, and value-added product development increased 89%. Digital platforms facilitated direct producer-consumer connections, reducing intermediary dependence by 41% while enabling price premiums of 28-45% for quality-certified seafood products. However, implementation revealed persistent challenges including digital literacy gaps (47% of potential adopters), infrastructure limitations affecting 38% of island businesses, initial capital barriers averaging RM 15,000 per enterprise, and regulatory uncertainties regarding online food safety compliance. This research contributes empirical evidence on digital economy integration in resource-dependent coastal communities while identifying critical success factors for sustainable e-business transformation in developing region fisheries contexts.
Governance Innovation for Sustainable Environmental Stewardship in Small Island Regions: Evidence from Ketam Island Annisa Ilmi Faried; Dian Septiana Sari; Rahmad Sembiring; Saimara Sebayang; Nor Harlinda Binti Harun; Nisa Ulzannah
International Journal of Management, Economic and Accounting Vol. 3 No. 5 (2025): October 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v3i5.680

Abstract

This study explores governance innovations that support sustainable environmental stewardship in small island regions, with Ketam Island serving as the central case study. Using a mixed qualitative framework combining institutional analysis, stakeholder mapping, and environmental performance assessment the research identifies how adaptive and collaborative governance mechanisms contribute to ecological resilience. Findings indicate that innovative governance practices, including co-management systems, integrative policy coordination, and community-embedded decision-making, significantly strengthen conservation effectiveness while bolstering local socioeconomic stability. The results further highlight that governance adaptability, transparency, and inclusive participation function as core drivers enabling small island communities to manage environmental risks more effectively. This study concludes that governance innovation provides a scalable model for sustainable island management and offers critical insights for policymakers addressing environmental vulnerabilities in other coastal and archipelagic regions.
Economic Impacts of Digital Innovation on Value-Enhanced Seafood Products: A Pulau Ketam Case Study Dian Septiana Sari; Annisa Ilmi Faried; Tuan Zamilah Binti Tuan Husain; Widia Br. Ginting
International Journal of Management, Economic and Accounting Vol. 3 No. 5 (2025): October 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital innovation has emerged as a central driver of competitiveness in coastal economies, particularly within small island communities that rely heavily on fisheries. This study examines the economic impacts of digital platforms, e-commerce adoption, and technology-enabled value-added processing on the seafood sector in Pulau Ketam. Using mixed-method research combining surveys, market data, and stakeholder interviews conducted in 2024–2025, the findings reveal that digital tools significantly increase market access, product visibility, and income stability for seafood producers. Results indicate that value-enhanced products such as processed shrimp, dried fish, marinated crab, and ready-to-cook fillets achieved an average 22–35% price premium after digital marketing adoption. The study further identifies that digitalization supports supply chain traceability, reduces transaction inefficiencies, and enhances consumer trust. Overall, this research shows that digital innovation plays a critical role in strengthening economic resilience and expanding market opportunities for island-based seafood enterprises.
Co-Authors , Rahmad Sembiring , Yunita Sari Rioni Aulia Rahmi, Aulia Faried, Annisa Ilmi Manuntun Pakpahan Nisa Ulzannah Nor Harlinda Binti Harun Roro Rian Agustin Rosmalina Saimara Sebayang Tengku Noviani Delvira Tuan Zamilah Binti Tuan Husain Widia Br, Ginting Widia Br. Ginting Wulan Dayu