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All Journal Jurnal Manajemen dan Agribisnis MIX : Jurnal Ilmiah Manajemen Dinasti International Journal of Digital Business Management Journal of Applied Business, Taxation and Economics Reseach Indonesian Journal of Business Analytics (IJBA) Eduvest - Journal of Universal Studies
Achmad Fachrodji
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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PERBANDINGAN DAYA SAING PRODUK GONDORUKEM DI PASAR INTERNASIONAL Achmad Fachrodji; Ujang Sumarwan; Endang Suhendang; Harianto Harianto
Jurnal Manajemen & Agribisnis Vol. 6 No. 2 (2009): Vol. 6 No. 2 Oktober 2009
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.35 KB) | DOI: 10.17358/jma.6.2.140-151

Abstract

A high value non-wood product which is currently highly demanded in the local and international market is the Gondorukem (Gondorukem), produced from heating the pine’s tree gum (Pinus merkusii Junk). The constraint that we deal with is the fluctuation Gondorukem’s price which is triggered by the behavior of the Chinese industrialist since China is the biggest producer of Gondorukem. This research is aimed to compare the Gondorukem’s competitive advantage point a view from the industry, enterprises and countries’ among China, Brazil and Indonesia. The study is not only about comparing the Pine forest as a natural resource and measuring its productivity per hectare, but also observing the productivity and efficiency of the workers in each country. The analysis of industrial competitiveness is measured by using RCA# index, and the production cost and profit margin ratio is used to measure competitiveness among the enterprises. It can be concluded that China has the largest area of sap-tapped pine forest and Brazil is the highest for its forest productivity and workers’ efficiency, however Indonesia has the highest ratio of production cost and profit margin among the other countries. In term of the value of RCA# during the year of observation 2001 up to 2008, China exceeded Indonesia and Brazil. It’s expected by this research that Indonesia will be able to intensify the currently sap-tapped areas and expand the production area (extensive efforts) by utilizing the pine forest outside Java. It’s also proposed to increase the production by working on research about pine tree which produces more sap, performing comparative study to Brazil and raising up the wage of the sap-tapped workers.
PENGARUH PERSEPSI KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP MINAT BELI KONSUMEN BAN ACHILLES DI JAKARTA SELATAN Endro Arifin; Achmad Fachrodji
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 1 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.528 KB)

Abstract

Abstarct. This study aims to examine and analyze the influence of Perceived Quality, Brand Image, and Promotionon Purchase Intention of the Achilles consumer in South Jakarta. Preliminary research data was secondary data from the Achilles. Research data was from questionnaires that‘s distributed tothe respondents. The sampling method use disincidental sampling by reason of ease to get respondens. By using the formulaTabachnickand Fidell, the number of samplesis determined amounted to 100 respondents, whocame fromeight storesAchillesin South Jakarta.The analytical method usedissimple and multiple linear regression. The results showed that the brand image partially significant effect on purchase intention. While the perceived quality and promotion partially have no significant effect on purchase intention. Simultaneously, the third free variable, that are perceived quality, brand image and promotion significantly effect on purchase intention.Keywords: Perceived Quality, Brand Image, Promotion, and Purchase Intention and Achilles Tyre
DETERMINANT FACTOR OF LISTENER LOYALTY TO POP FM JAKARTA Sehpudin, Agung; Fachrodji, Achmad
Dinasti International Journal of Digital Business Management Vol. 1 No. 6 (2020): Dinasti International Journal of Digital Business Management (October - Novembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i6.587

Abstract

This study aims to analyze the influence of radio programs, broadcasters and transmitter power on listening to Pop FM radio Jakarta and listeners loyalty. Primary data were obtained from questionnaires and secondary data were obtained from field research such as interviews with companies. The population of this study were all listeners of Pop FM Jakarta radio in Jabodetabek in May-June with a total sample of 210 people. The analytical method used is the LISREL version 8.80 Structural Equation Modeling (SEM). The results showed that radio programs, broadcasters and transmitter power had a significant positive effect on interest in listening to radio. Meanwhile, radio programs, broadcasters and transmitter power also have a significant positive effect on radio listeners' loyalty. The R Square value is 0.75 that in this study the broadcast program variables, announcers and transmitter power contributed 75%, the rest was influenced by other variables by 25%
THE INFLUENCE OF LOCATION, PRODUCT QUALITY, AND SERVICE QUALITY ON CUSTOMER LOYALTY WITH PURCHASE INTENTION AS INTERVENING VARIABLE Ariyanti, Kristi; Fachrodji, Achmad
Dinasti International Journal of Digital Business Management Vol. 3 No. 1 (2021): Dinasti International Journal of Digital Business Management (December 2021 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i1.1074

Abstract

This study was written with the aim of examining the impact of location, product quality and service quality on consumer loyalty mediated by buying interest. The population analyzed is membership consumers who are Golf Restaurant Pangkalan Jati Depok and have visited at least 3 times. Calculation of the sample using the Hair’s formula which explains that the sample is calculated based on the number of indicators multiplied by 5, so that 180 respondents are obtained. Structural Equation Model was chosen as the method of analysis using PLS software. The results show that product quality and service quality have a positive impact on buying interest and consumer loyalty. Location is not able to have an impact on Buying Interest and Consumer Loyalty. Purchase intention is not able to mediate Location to Consumer Loyalty. Meanwhile, Purchase Interest is able to mediate the effect of Product Quality and Service Quality on Customer Loyalty with the Partial Mediation category.
Determining Key Factors of Customer Satisfaction and Repurchase Intention for Azarine Cosmetic on Shopee Noviandari, Sandra Rosa; Fachrodji, Achmad
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 2 (2024): December 2024
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i2.368

Abstract

With the development of the beauty industry, especially in the realm of local products, companies need to maintain customer loyalty. This study aims to evaluate the relationship between EWOM, brand image, product quality, and price perception that influence repurchase intentions and their impact on customer satisfaction of the Azarine Cosmetic brand on the Shopee platform. Using a quantitative approach, this study involved 135 respondents in Jabodetabek who have used Azarine products and purchased them on Shopee at least once. The data analysis method used was Structure Equation Modeling-Partial Least Squares (SEM-PLS). The study results indicate that product quality and price perception have a significant impact on customer satisfaction and repurchase intention. Meanwhile, EWOM and brand image do not have a significant impact on customer satisfaction and repurchase intention. Customer satisfaction also significantly affects repurchase intention. Customer satisfaction partially mediates the relationship between product quality and repurchase intention, but does not mediate the relationship between EWOM, brand image, and price perception on repurchase intention.
Analysis of the Influence of Brand Image, Product Quality and Perception of EduBP Product Price on Customer Loyalty with Customer Satisfaction Mediation Variables Fachrodji, Achmad; Wulandari, Ririn; Chabib, Lutfi
Eduvest - Journal of Universal Studies Vol. 5 No. 5 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i5.49984

Abstract

Indonesia’s literacy crisis, evidenced by its low PISA rankings (score: 371; rank: 74/79) and the collapse of major bookstores (e.g., Gunung Agung, Kinokuniya), underscores the urgency for innovative solutions like Balai Pustaka’s EduBP, a digital literacy platform. Despite its potential, EduBP’s sales remain low (16.5% of revenue), necessitating research into consumer behavior to enhance adoption. This study investigates how brand image, product quality, and price perception influence customer loyalty, mediated by customer satisfaction, in the context of EduBP’s digital platform. Using purposive sampling, 125 EduBP users were surveyed via Likert-scale questionnaires. Data were analyzed using SEM-PLS, with validity (KMO > 0.5; loading factor > 0.4) and reliability (Cronbach’s Alpha > 0.6) tests ensuring robustness. Brand image significantly drives satisfaction (β = 0.476, *p* = 0.001) and loyalty (β = 0.295, *p* = 0.004), while product quality shows no effect. Price perception indirectly affects loyalty (β = 0.703, *p* = 0.000) but not satisfaction. Customer satisfaction strongly mediates loyalty (β = 0.703, *p* = 0.000). Balai Pustaka must prioritize brand reputation and CRM strategies (e.g., after-sales service) over quality enhancements. Future research should explore market segmentation and technology acceptance factors (TAM) to refine digital literacy strategies. This study contributes to the nascent literature on digital product loyalty in emerging markets.
Analysis of the Influence of Consumption Value on Green Purchase Intention of Environmentally Friendly Fuel Mediated by Green Trust Reza Ichsan Rizaldi; Achmad Fachrodji
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.14960

Abstract

This study aims to determine and analyze the influence of functional value, conditional value, environmental value and green trust as mediating variables on green purchasing intention of RON 95 products. The population used in this study were respondents who had used environmentally friendly fuels. The method used in this study was non-probability sampling with a sampling technique using the Purposive sampling technique, while the sample criteria were users of environmentally friendly fuels and refueled in the DKI Jakarta area with a sample size of 100 respondents. The data analysis method applied in this study was the Structural Equation Model-Partial Least Square (SEM-PLS). Where the results of this study show that functional value, conditional value, environmental value have positive and significant results on green trust and green purchasing intention. While green trust also has positive and significant results directly on green purchasing intention, as well as mediating positively and significantly the three consumption values ​​(functional value, conditional value, & environmental value) on green purchasing intention.
Co-Authors Ariyanti, Kristi Endang Suhendang Endro Arifin Harianto Harianto Lutfi Chabib, Lutfi Noviandari, Sandra Rosa Reza Ichsan Rizaldi Ririn Wulandari Sehpudin, Agung Ujang Sumarwan