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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Ayu Puspitasari
Politeknik Negeri Batam
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF CELEBRITY ENDORSER TOWARDS PURCHASE DECISION ON BATAM OLEHLO Sri Zuliarni; Prima Sue Nurlia; Ayu Puspitasari
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 4 No 1 (2020): Journal of Applied Business Administration - Maret 2020
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.589 KB) | DOI: 10.30871/jaba.v4i1.1941

Abstract

This study examines the effect of Celebrity Endorser on the purchase decision of Batam Olehlo. Respondents from this study were consumers who have purchased the product of Batam Olehlo. The population in this study is Batam community with a sample of 100 respondents. The sampling technique uses purposive sampling method with the Slovin formula. The data is collected through a questionnaire which is given directly to the respondent. The data analysis method used is descriptive analysis using multiple linear regressions, classical assumption test, t test with a significance level of 0.1, and the coefficient of determination. The results of this study are the three variables of celebrity endorser namely attractiveness, trustworthiness, and expertise partially and simultantly positive and significant effect on the purchase decision.
Building Customer Satisfaction through Trust: Service Quality, Perceived Value, and Experience at SPKLU UB Disyan PLN Batam: Membangun Kepuasan Pelanggan melalui Kepercayaan: Kualitas Layanan, Nilai yang Dirasakan, dan Pengalaman di SPKLU UB Disyan PLN Batam Daniel Kasidi; Ayu Puspitasari; Natasha Salsabilah; Viona Metriani; Adhitomo Wirawan
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i1.2318

Abstract

Customer satisfaction represents a critical indicator of service performance and organizational sustainability in service-based industries. In the electric vehicle charging services, customer satisfaction not only reflects customers evaluative judgments of service encounters but also determines their intention to continue usage and maintain long-term relationships with the provider.  This study examines the interconnections among service quality, perceived value, customer experience, trust, and customer satisfaction at SPKLU UB Disyan PLN Batam. The population of this study consists of the people of Batam City, particularly users of the SPKLU UB Disyan PLN Batam service. The study aims to analyze the influence of service quality, perceived value, and customer experience on customer satisfaction, with trust serving as a mediating variable. This research employed a quantitative approach using survey data collected from 155 respondents selected through nonprobability purposive sampling, namely customers who had used the SPKLU service within the last six months. This sampling technique is appropriate because the study requires respondents who have direct experience with SPKLU services, ensuring that the data collected are relevant and reflective of actual service evaluations. Purposive sampling is widely used in service research where specific criteria are necessary to obtain valid and meaningful insights. Data were analyzed using Structural Equation Modeling–Partial Least Squares. The results indicate that service quality, perceived value, and customer experience have positive and significant effects on customer satisfaction. These findings emphasize the importance of enhancing service performance and building customer trust to improve customer satisfaction in electric vehicle charging services in Batam City.
Co-Authors Adhitomo Wirawan Daniel Kasidi Natasha Salsabilah Prima Sue Nurlia Sri Zuliarni Viona Metriani