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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Educational Studies and Research Journal
Metriani, Viona
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Cashback, Flash Sale, dan Tagline Gratis Ongkir terhadap Impulsive Buying pada Pengguna Shopee: Studi kasus pada mahasiswa Jurusan Manajemen Bisnis, Politeknik Negeri Batam, Angkatan 2021 Reyhan, Bima; Putra, Aprizal; Metriani, Viona; Faisal, Muhammad Ali; Kasidi, Daniel; Halim, Muhammad Irsyad
Educational Studies and Research Journal Vol. 3 No. 1 (2026): Educational Studies and Research Journal
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/c5h17p98

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Cashback, Flash Sale, dan tagline “gratis ongkir” terhadap Impulsive Buying pada mahasiswa Jurusan Manajemen Bisnis Politeknik Negeri Batam angkatan 2021. Menggunakan pendekatan kuantitatif, data dikumpulkan melalui kuesioner yang disebarkan kepada 89 responden menggunakan teknik purposive sampling. Analisis data dilakukan dengan regresi linier berganda, uji t, uji F, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa Cashback, Flash Sale, dan tagline “gratis ongkir” berpengaruh positif dan signifikan—baik secara parsial maupun simultan—terhadap Impulsive Buying. Faktor yang paling dominan adalah tagline gratis ongkir dengan nilai Beta 0.493, menunjukkan bahwa promosi pengiriman gratis sangat mendorong terjadinya pembelian spontan. Secara keseluruhan, ketiga variabel tersebut mampu menjelaskan 36,6% variasi perilaku impulsive buying, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian.
Building Customer Satisfaction through Trust: Service Quality, Perceived Value, and Experience at SPKLU UB Disyan PLN Batam: Membangun Kepuasan Pelanggan melalui Kepercayaan: Kualitas Layanan, Nilai yang Dirasakan, dan Pengalaman di SPKLU UB Disyan PLN Batam Kasidi, Daniel; Puspitasari, Ayu; Salsabilah, Natasha; Metriani, Viona; Wirawan, Adhitomo
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i1.2318

Abstract

Customer satisfaction represents a critical indicator of service performance and organizational sustainability in service-based industries. In the electric vehicle charging services, customer satisfaction not only reflects customers evaluative judgments of service encounters but also determines their intention to continue usage and maintain long-term relationships with the provider.  This study examines the interconnections among service quality, perceived value, customer experience, trust, and customer satisfaction at SPKLU UB Disyan PLN Batam. The population of this study consists of the people of Batam City, particularly users of the SPKLU UB Disyan PLN Batam service. The study aims to analyze the influence of service quality, perceived value, and customer experience on customer satisfaction, with trust serving as a mediating variable. This research employed a quantitative approach using survey data collected from 155 respondents selected through nonprobability purposive sampling, namely customers who had used the SPKLU service within the last six months. This sampling technique is appropriate because the study requires respondents who have direct experience with SPKLU services, ensuring that the data collected are relevant and reflective of actual service evaluations. Purposive sampling is widely used in service research where specific criteria are necessary to obtain valid and meaningful insights. Data were analyzed using Structural Equation Modeling–Partial Least Squares. The results indicate that service quality, perceived value, and customer experience have positive and significant effects on customer satisfaction. These findings emphasize the importance of enhancing service performance and building customer trust to improve customer satisfaction in electric vehicle charging services in Batam City.
Co-Authors Adhitomo Wirawan Aprizal Putra, Aprizal Ayu Puspitasari, Ayu Daniel Kasidi Faisal, Muhammad Ali Halim, Muhammad Irsyad Reyhan, Bima Salsabilah, Natasha