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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Viona Metriani
Politeknik Negeri Batam
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering

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Penguatan Branding dan Digitalisasi Wisata melalui Program SERIP 360° Bakau Serip Mutia Ulfah; Alrido Martha Devano; Ancala Laras Putri; Andi Erna Mulyana; Aprizal Putra; Ayu Diah Lestari; Bambang Hendrawan; Daniel Kasidi; Viona Metriani; Sarah Nur Aulia; Agitya Putri Alifia; Emiliana Saidatul Chabibah ; Siti Fatimah Azzahro; Callysta Diva Filia; Miftah Khoiriah Harahap
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 8 No. 1 (2026): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v8i1.12911

Abstract

Abstract— Kampung Tua Bakau Serip is the only nationally recognized mangrove tourism village in Sumatra. Its ecological, cultural, and educational potential remains underutilized due to sporadic branding, unstructured digital promotion channels, and limited community capacity. This article presents the SERIP 360° program, a community service initiative aimed at strengthening brand identity, enhancing digital literacy among the local community, and activating digital tourism promotion campaigns through the participation of Pokdarwis (tourism awareness groups) and local MSMEs. The program employs several strategies: (i) branding audits, development of brand guidelines, and visual identity training; (ii) optimization of digital channels, editorial planning, and storytelling workshops; (iii) production of digital content, multilingual tourism catalogs, and interactive QR signage; and (iv) collaborative digital campaigns with influencers and local media. The program is implemented in two continuous phases over one semester, emphasizing the formation of an internal content team within the village to ensure independent management of digital promotion. Target outputs include a brand guideline document, active digital channels, ready-to-publish content, multilingual digital catalogs, and interactive QR signage. Evaluation is conducted both formatively and summatively, using sustainability achievement indicators. SERIP 360° demonstrates that a collaborative, community-based approach can serve as a model for adaptive, professional, and sustainable branding and digital promotion in tourism villages, and can be replicated in other nature-based tourism villages across Indonesia.
Building Customer Satisfaction through Trust: Service Quality, Perceived Value, and Experience at SPKLU UB Disyan PLN Batam: Membangun Kepuasan Pelanggan melalui Kepercayaan: Kualitas Layanan, Nilai yang Dirasakan, dan Pengalaman di SPKLU UB Disyan PLN Batam Daniel Kasidi; Ayu Puspitasari; Natasha Salsabilah; Viona Metriani; Adhitomo Wirawan
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i1.2318

Abstract

Customer satisfaction represents a critical indicator of service performance and organizational sustainability in service-based industries. In the electric vehicle charging services, customer satisfaction not only reflects customers evaluative judgments of service encounters but also determines their intention to continue usage and maintain long-term relationships with the provider.  This study examines the interconnections among service quality, perceived value, customer experience, trust, and customer satisfaction at SPKLU UB Disyan PLN Batam. The population of this study consists of the people of Batam City, particularly users of the SPKLU UB Disyan PLN Batam service. The study aims to analyze the influence of service quality, perceived value, and customer experience on customer satisfaction, with trust serving as a mediating variable. This research employed a quantitative approach using survey data collected from 155 respondents selected through nonprobability purposive sampling, namely customers who had used the SPKLU service within the last six months. This sampling technique is appropriate because the study requires respondents who have direct experience with SPKLU services, ensuring that the data collected are relevant and reflective of actual service evaluations. Purposive sampling is widely used in service research where specific criteria are necessary to obtain valid and meaningful insights. Data were analyzed using Structural Equation Modeling–Partial Least Squares. The results indicate that service quality, perceived value, and customer experience have positive and significant effects on customer satisfaction. These findings emphasize the importance of enhancing service performance and building customer trust to improve customer satisfaction in electric vehicle charging services in Batam City.
Co-Authors Adhitomo Wirawan Agitya Putri Alifia Alrido Martha Devano Ancala Laras Putri Andi Erna Mulyana Aprizal Putra Ayu Diah Lestari Ayu Puspitasari Bambang Hendrawan Callysta Diva Filia Daniel Kasidi Emiliana Saidatul Chabibah  Miftah Khoiriah Harahap Mutia Ulfah Natasha Salsabilah Sarah Nur Aulia Siti Fatimah Azzahro