Article Per Year (5 Year)
p-Index From 2020 - 2025
4.309
P-Index
This Author published in this journals
All Journal Jurnal Teknik Industri Kinerja Juminten : Jurnal Manajemen Industri dan Teknologi Journal of Scientech Research and Development Jurnal Teknik Mesin, Industri, Elektro dan Informatika Sammajiva: Jurnal Penelitian Bisnis dan Manajemen The Indonesian Journal of Computer Science Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Venus: Jurnal Publikasi Rumpun Ilmu Teknik
Minto Waluyo
Unknown Affiliation
Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : The Indonesian Journal of Computer Science

 1 
Marketing Strategy Analysis using AHP-SWOT Method to Increase Sales Volume Gigih Tawang Alam; Minto Waluyo
The Indonesian Journal of Computer Science Vol. 13 No. 2 (2024): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v13i2.3899

Abstract

PT. X is a food manufacturer located in Gresik. Currently, the company, which was established in 2018, is facing an issue, namely a decline in sales figures leading to a significant decrease in profit. Therefore, this research will analyze the existing marketing strategies to propose new strategies to increase sales. The method used in this study is AHP-SWOT. AHP is used to determine the weighting of each aspect, while SWOT is used to determine proposed strategies. Based on the research conducted, it was found that the aspect with the highest weight, at 43.35% as determined by AHP, is the product aspect, which includes product quality, variety, and display. Based on the SWOT results, it was found that PT. X is in quadrant 2, indicating that the company still has strengths but faces various threats. Proposed strategies include increasing product quality with halal-labeled products and expanding promotion reach by utilizing social media campaigns and marketplace.      
Co-Authors Akbar Maulana Firmansyah Alifya Putri Samudera Andi Irawan Andre Vendi Pradana Andre Vendi Pradana Della Afi Rizky Anggraini Earliawan Muhammad Irbah Zain Ega Nugroho Muliawan Ega Nugroho Muliawan Fairuz Agnar Maulana Gigih Tawang Alam Ian Adi Perdana Ramadhan Isa Abdussalam Miftakhul Ainun Arif Mohammad Syarofuddin Muhammad Samsudin Olivia Cindy Paramita Rahmawati, Betty Rendi Andika Pratama Rizki Aulia, Eliana Rizky Fatmawati Pudjo Wita Shiamia Narendra Destariza Ibniadji Siska F. Andini Sulis Wahyu Putra Pambela Tiara Nindya Laksana Ulin Nuha Aditya Yoga Bagaskara Tri Atmaja