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Analisis Model Pengaruh Biaya Admin, Limit Transaksi dan Keamanan Data Pribadi Terhadap Ketertarikan dan Penggunaan Berkala Pada Layanan Keuangan Digital Flip Mohammad Syarofuddin; Minto Waluyo
JUMINTEN Vol. 3 No. 1 (2022): Juminten: Jurnal Manajemen Industri dan Teknologi
Publisher : Teknik Industri - UPN "Veteran" Jatim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/juminten.v3i1.378

Abstract

Semakin banyak pengguna layanan keuangan digital, pengelola startup layanan keuangan digi-tal untuk menyediakan fitur dan layanan yang lebih baik. Terutama di bidang financial technology bernama Flip. Konversi dapat dilakukan dengan memberikan tambahan biaya administrasi gratis kepada bank reguler lainnya. Hal ini menarik banyak perhatian Flip dan menempatkannya di an-tara 10 layanan keuangan digital teratas di Indonesia menurut IDC Financial Insight pada tahun 2021. Namun Flip berada pada urutan ke 3 dari 10 yang membuktikan perlu adanya peningkatan kualitas dari segi biaya, transaksi, maupun keamanan. Penelitian ini memiliki tujuan untuk me-mahami biaya admin, batasan transaksi dan keamanan data pribadi Flip digital. Layanan keu-angan terpengaruh. Penelitian ini dapat digunakan untuk strategi bersaing melawan pesaing lainnya. Penelitian ini dilakukan dengan menyebarkan kuesioner kepada 120 orang yang setid-aknya telah menggunakan flip 1 kali. Penelitian ini menggunakan metode Structural Equation Modelling sebab metode ini menganalisis hubungan yang meliputi satu/banyak variabel terikat serta variabel bebas, masing-masing variabel dalam bentuk struktural termasuk beberapa indeks yang diukur secara langsung. Hasil penelitian ini menunjukkan bahwa biaya admin dan keamanan data pribadi memiliki dampak yang signifikan terhadap ketertarikan penggunaan dan frekuensi penggunaan, menunjukkan bahwa Flip disarankan untuk terus memberikan biaya pengelolaan yang wajar serta tidak memberatkan penguna dan meningkatkan keamanan data pribadi bagi pengguna Flip.
Marketing Strategy Analysis using SOAR and QSPM Methods in PT Cicil Solusi Mitra Teknologi Rahmawati, Betty; Minto Waluyo
KINERJA Vol. 27 No. 1 (2023): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v27i1.6573

Abstract

Technology development is so rapid in the era of society 5.0, one of which is a financial technology company, PT Cicil Solusi Mitra Teknologi. In 2019-2021, PT Cicil Solusi Mitra Teknologi experienced a decrease in revenue, so the company must maintain its existence by using the right marketing strategy to increase its revenue. In addition, the coverage is still at 62,24% for cities and 10,82% for campuses in Indonesia that have just accessed it. This study analyses the right marketing strategy recommended to companies to overcome these problems. This research uses SOAR methods and the QSPM matrix to produce several alternative marketing strategies. The results of this study obtained an alternative strategy with the highest TAS score of 3,03, which is routinely holding attractive discount promotions at certain events regularly both to prospective users, users, and special members and maximizing to increase student interest in getting to know services and transacting in the future and this strategy becomes a top priority to be recommended in PT Cicil Solusi Mitra Teknologi.
Analisis SWOT Integrasi Data OSS dan SIINas Menggunakan Single Sign-On untuk Meningkatkan Efektivitas Pengelolaan Industri di Jawa Timur Vemas Catur Kurniawan; Minto Waluyo
Jurnal Serambi Engineering Vol. 11 No. 1 (2026): Januari 2026
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Optimizing industrial management is key to spurring economic growth in East Java, particularly through the optimization of digital platforms, namely the Online Single Submission (OSS) and the National Industrial Information System (SIINas). Unfortunately, the operation of these two platforms is not yet integrated, resulting in complex administrative flows, data duplication, and lack of easy access, especially for small and medium enterprises (SMEs) that are not yet familiar with technology, which are common challenges. Many business owners experience difficulties in understanding and using digital systems, so they need simpler and more accessible solutions. This study aims to analyze the need for implementing a Single Sign-On (SSO) system as a solution to integrate data between OSS and SIINas to improve efficiency, transparency, and ease of use. The results show that implementing SSO can help reduce administrative burdens, increase transparency, and speed up processes. However, several challenges remain, such as the community's inability to accept technology, limited technological infrastructure, and the need for digital training for business owners who are not yet familiar with it. Recommended strategies include strengthening technological infrastructure, providing easy-to-understand training, providing offline access, and strengthening data security systems.