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Yati Rohayati
Telkom University
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Journal : YUME : Journal of Management

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Perancangan Atribut Kebutuhan Program Tell to Tell Radio K-Lite Menggunakan Integrasi Service Quality dan Model Kano Zerlin Anggreni Kembaren; Yati Rohayati; Ima Normalia Kusmayanti
YUME : Journal of Management Vol 5, No 3 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i3.2549

Abstract

AbstrakRadio K-Lite adalah radio swasta di wilayah Bandung yang menyiarkan program request lagu bernama Tell to Tell. Sumber utama pendapatan radio berasal dari pengiklan, namun sejak tahun 2018 hingga 2020 pendapatan terus mengalami penurunan dan tidak pernah mencapai target. Hal tersebut disebabkan oleh menurunnya ketertarikan pengiklan dalam memasang iklan pada radio. Berdasarkan permasalahan tersebut, maka perlu dilakukan perbaikan program sehingga program Tell to Tell dapat memberi kontribusi signifikan pada pendapatan radio. Tujuan dari penelitian ini adalah mengidentifikasi atribut kebutuhan program untuk selanjutnya dilakukan perbaikan. Untuk mendapatkan atribut kebutuhan sesuai dengan preferensi pendengar, maka dilakukan in-depth interview kepada tujuh pendengar program Tell to Tell dengan rentang usia 25-55 tahun. VOC tersebut menghasil tiga belas atribut kebutuhan yang dikelompokkan ke dalam empat dimensi, yaitu kualitas konten, keunikan, kualitas informasi, dan kompetensi penyiar. Selanjutnya dilakukan penyebaran kuesioner kepada 110 responden. Pengolahan data menggunakan integrasi service quality dan Model Kano menghasilkan delapan true customer needs (TCN) yang perlu diprioritaskan dan ditingkatkan dalam melakukan perbaikan program. TCN yang dihasilkan adalah permintaan lagu terpenuhi, memutarkan lagu populer, penyusunan lagu berdasarkan dinamika lagu, terdapat segmen menghibur, wawasan seputar lagu, terdapat informasi bermanfaat, berita up-to-date, dan penyiar membangkitkan suasana. Kata Kunci: Service Quality, Model Kano, Radio, Atribut Kebutuhan, True Customer Needs AbstractRadio K-Lite is a private radio station in the Bandung area that broadcasts a song request program called Tell to Tell. The main source of radio revenue comes from advertisers, but from 2018 to 2020 revenue continues to decline and never reaches the target. This is due to the declining interest of advertisers in placing advertisements on radio. Based on these problems, it is necessary to improve the Tell to Tell program to make a significant contribution to radio revenue. The purpose of this research is to identify the program attribute needs for further improvement. To obtain the attributes of needs according to listener preferences, in-depth interviews were conducted with seven listeners of the Tell to Tell program with an age range of 25-55 years. The VOC resulted in thirteen attributes of needs that were owned into four dimensions, namely content quality, uniqueness, information quality, and broadcaster competence. Furthermore, questionnaires were distributed to 110 respondents. Data processing using integration service quality and Kano Model resulted in eight true customer needs (TCN) that need to be prioritized and improved in making program improvements. The resulting TCN is a request for declared songs, playing popular songs, composing songs based on the dynamics of the song, there are entertaining segments, insight into songs, there is useful information, the latest news, and the announcer stirs up the atmosphere. Keywords: Service Quality, Kano Model, Radio, Need Attributes, True Customer Needs
Co-Authors Achmad Arief Tanjung Aditia Setia Wardhani Aditya Sulistiyo Suwarno Afina Hardyanti Afra Ghaida Hana Agung Purnama Putra Agus Achmad Suhendra Ainun Ulum Eristyanawati Aisya Kha’irunisa Alan Arif Dharmasaputra Alan Arif Dharmasaputra Alan ramadhan Albi Dwi Rianto Alif Akbar Alya Hanif Istiqomah Ananda Kusumo Aji Andi Zehan Saskia Salsabila Andika Deanna Rahma Andini Selfiyana Annisa Falimantik Annisaa Rasyida Annisaa Rasyida Ariendha Inggar Fitriara Arinda Layla Alfira Asih Aulia Putri Atya Nur Aisha Aulia F Hadining Aulia Fashanah Aulia Fashanah Aulia Fashanah Hadining Aziz Pratama Thahir Aziz Pratama Thahir Billy Calvin Immanuel Bintang Andhika Budiman Boby Hera Sagita Citra Triana Budiastuti Devi Pratami Devia Resty Putri Deyana Prastika Putri Dian Ayu Septina Dimas Kurniantoro Aji Dimas Langga Triandaru Edwina Edwina Eldeska Fadhil Hamdi Elvin Supriyanto Esti Dwirini Eva Andiana Fanny Afriani Putri Farda Hasun Fariha Eridani Naufalina Faris Fathurahman Fathin Farcyana Safitri Firza Khalisha Rinjany Fitriana Rachmawati Fitriya Nur Azizah Fitriyatul Jannah Galang Aji Pangestu Ghanif Faoziansyah Ghina Rafidah Hafizh Muhammad Almaraghi Suharja Hafizhah Khaerani Hardiyanti Ilmi Aulia Hardiyanto Kusupriadi Hilman Abi Rafdi Iftitah Noor Pratomo Ika Arum Puspita Ikhan Nanda Ramadhan Ima Normalia Kusmayanti Ima Normalia Kusumayanti Indah Kusuma M Noor Intan Permatasari Irham Fakhriy Juli Trisna Aisyah Sinaga Kandida Kenya Utami Lindsay Beanning Maria Dellarosawati Mayvita Putri Syamala Meldi Rendra Mentari Hardyaningrum Miftah Dwi Rachma Mochamad Rian Murtiadi Mohamad Bangun Mufti Zakiah Mulianti Muhammad Furqan Aferi Muhammad Iqbal Muhammad Naufal Sayidiman Muhammad Reza Muhammad Tezar Nata Satya Putri Nikmah Novitasari Noviana Noviana Nur Dining Pawesti Nurmaulida Anggi Wijayanti Prima Annisa Karunia Raden Farhan Ashadiar Raden Roro Asri Ismaya Putri Rahma Fauziyah Ridho Rahatesa Rino Andias Rio Aurachman Rizki Irwansyah Rizky Yuliantara MUSTOFA Romy Seftivani Anggita Putri Rr. Asri Ismaya Putri Sabrina Ayu Hermawati Salsabila Diarnie Larasati Salwa Nabila Izza Salsabila Sari Wulandari Sherli Sherli Silvi Rushanti Widodo Sindhani Rahmalia Sudono Sinta Aryani Siti Fatimah Zainatun Nisa Siva Aulia Sri Yuni Oktarina Susi Anantami S Tania Alya Andrianingrum Ully Yunita Nafizah Ulul Azmi Wanda Suci Utami Wawan Tripiawan Whidha Ayu Primastuti Widodo, Silvi Rushanti Yuki Putri Arifianti Yusuf Syarif Iqbal Zerlin Anggreni Kembaren