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All Journal Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jati: Jurnal Akuntansi Terapan Indonesia Jurnal Riset Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Litbang Kota Pekalongan Komunikatif : Jurnal Ilmiah Komunikasi
Nyarwi Ahmad
Departemen Ilmu Komunikasi, FISIPOL, Universitas Gadjah Mada Yogyakarta, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Presidential Rhetoric in the COVID-19 Pandemic Era: Jokowi’s Aristotelian Rhetorical Leadership Models Before and After Implementation of Semi-Lock Down Policy Nyarwi Ahmad
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 6, No 1 (2021): June 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i1.538

Abstract

Presidential rhetoric evolved across the globe. Knowledge regarding the ways the presidents in democratic countries, which followed the presidential government system, such as Indonesia, advanced Aristotelian rhetorical leadership models in the covid-19 pandemic era, has, however, under-developed. Selecting president Joko Widodo (Jokowi) as a study case, this work raises the following question: what types of Aristotelian rhetorical leadership models performed by Jokowi before and after semi-lock down policy (PSBB) and how did he advance such rhetorical leaderships models? Focusing on such questions, this work adopts the president’s rhetorical leadership models, posited by Teten (2007) and Aristotelian rhetoric models, formulated by Gottweis (2007), as a conceptual framework. The materials posted in official Facebook pages of president Joko Widodo were extracted using the classic content and the qualitative and thematic content analyses. The findings are follows. Soon after the covid-19 pandemic outbreak took place in Indonesia, he attempted to develop the following types of rhetorical leadership, which are the identification, the authority and the directive rhetoric and the etho -logo-, and patho-centric Aristotelian rhetoric. Based on Indonesia case, this work offers the following knowledge contribution. It gives us new knowledge of 9 Aristotelian rhetorical leadership models, which are the etho-, logo- and patho-centric identification rhetoric, the etho-, logo- and patho-centric authority rhetoric and the etho-, logo- and patho-centric directive rhetoric models. Not merely the presidents, but also the local governments’ leaders could adopt such rhetoric models when they want to resolve diverse issues resulting from the pandemic.
Adaptations of the News Media and Social Media Logics by Indonesian Political Parties’ Leaders and Presidential Candidates after 2004 Indonesian Presidential Election Nyarwi Ahmad
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.644

Abstract

Adaptations of political actors and organizations in Asian democratic countries to the media and social media logics have been increasingly visible. This article is specified to answer the following questions of  how Indonesian political parties’ leaders and presidential candidates after  2004 Indonesian presidential election adapted to the news and social media logics and what drove such adaptations.  Focusing on such questions, this article adopts theoretical models of mediatisation of politics formulated by Mazzoleni and Schulz, Strömbäck and Stromback and Van Aelts and extracts in-depth interview data derived from six Indonesian political parties’ leaders, two political consultants and six senior journalists associated with Indonesian media using the qualitative content and thematic analyses. The findings are as follows. These political parties’ leaders and presidential candidates favoured adapting to the news and social media logics when they got to deal with political issues and affairs, formulate political policies and secure their personal images in Indonesian political sphere. Such development was driven by the following factors, including establishing democratic political and media systems, increasing the roles of the media as sources of political information, escalating freedoms of Indonesian media and journalists to manage the media logic. Theoretical implications are chronicled and research recommendations are displayed.
Kebijakan Inklusi Kesadaran Pajak dan Strategi Komunikasi DJP: Studi Kasus Program Pajak Bertutur Sanda Aditiya Arsandi; Nyarwi Ahmad
Jati: Jurnal Akuntansi Terapan Indonesia JATI Vol 5, No 1: March 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jati.v5i1.13814

Abstract

Banyak riset menemukan bahwa semakin sering edukasi pajak dilakukan suatu negara, semakin tinggi tingkat kepatuhan pajak di negara tersebut. Program Pajak Bertutur adalah bagian dari Inklusi Kesadaran Pajak. Dengan mengadaptasi konsep komunikasi strategis dari Argenti, dkk (2005), artikel ini difokuskan untuk mengevaluasi program Pajak Bertutur yang dikembangkan dan dijalankan oleh Direktorat Jenderal Pajak (DJP) sebagai strategi komunikasi untuk meningkatkan kesadaran inklusi pajak dan kepatuhan pembayaran pajak dan sejauh mana program tersebut dapat sebagai komunikasi strategis terbaik yang dilakukan oleh DJP untuk tujuan tersebut. Hasil penelitian ini menunjukkan bahwa program tersebut merupakan bentuk tindakan strategi komunikasi yang dilakukan oleh DJP untuk meningkatkan kesadaran inklusi pajak dan menyediakan literasi kesadaran pajak bagi para guru serta murid dari jenjang Sekolah Dasar hingga Perguruan Tinggi. Harapannya, DJP akan memperoleh kepatuhan pajak sukarela yang tinggi di masa depan. Penelitian ini juga mengindikasikan bahwa program tersebut dapat dikategorikan sebagai komunikasi strategis terbaik DJP untuk mencapai tujuan tersebut.
Jenis dan karakteristik konten media sosial instansi pemerintah dan keterikatan pengguna Sanda Aditiya Arsandi; Riki Andi Saputro; Nyarwi Ahmad
Jurnal Studi Komunikasi Vol. 8 No. 1 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i1.6225

Abstract

The growing number of social media users has become a momentum for government agencies to optimise their social media accounts. This study aims to analyse types and characteristics of the government agency’s social media contents and users engagement regarding these contents. Extracting the contents posted in the Indonesian Instagram account using the quantitative and thematic content analyses, different test was carried out to determine whether there was a significant difference in user engagement. This article reveals the following findings. Materials posted by DGT’s Instagram consist of not merely the government agencies in Indonesia. They could adopt this model when formulating workable social media content strategies to educate, attract and mobilise social media users to achieve their goals.
Persepsi Publik, Kapasitas Personal dan Kepemimpinan Presiden Joko Widodo dalam Mengatasi Pandemi Covid-19 Nyarwi Ahmad
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 11 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v11i2.4278

Abstract

This article is directed to examine how did Indonesian people perceived Joko Widodo’s personal competence and leadership resiliency during the covid-19 pandemic era and the degree to which did political preference of these people on political party carry out effects on such perceptions. Focusing on these issues, this article adopts concepts of presidential leadership, personal competence, resilient leadership and political preference, collects the survei data derived from 1200 respondents using a multistage random sampling and extracts the survei data using descriptive and cross tabulation statistical analyses. The finding indicates that the Indonesian people’ perception of Joko Widodo’s personal competence and leadership resiliency to handle covid-19 pandemic-related problems varied. Most of them perceived that President Joko Widodo had personal competence and leadership resiliency to manage covid-19 pandemic. Polical preference of these people on political party are likely to determine these perceptions however. These evidences confirms that not merely a perception bias among these people regarding Joko Widodo’s personal competence and leadership resiliency to manage covid-19 pandemic-related problems keep evolving, but also political preference of these people on political party have  been taking place as a determinant factor. This hints that a perception bias remained taking shape as influential factor that determines the development of Indonesian (electoral) politics. AbstrakArtikel ini dimaksudkan untuk membahas bagaimana bagaimana masyarakat di Indonesia mempersepsikan kemampuan personal dan ketangguhan kemimpinan presiden Joko Widodo dalam mengatasi wabah covid 19 dan juga sejauh mana preferensi politik mereka pada parpol berdampak pada persepsi mereka mengenai hal tersebut. Dengan fokus pada kedua hal tersebut, penulis, dalam artikel ini, mengadaptasi konsep kepemimpinan presiden, kapasitas personal, ketangguhan kepemimpinan dan preferensi politik sebagai kerangka konsep dan melakukan survei nasional di 34 Propinsi pada bulan April 2021. Data survei dikumpulkan dari 1200 responden yang dipilih dengan metode multistage random. Data survei tersebut dianalisis dengan analisis statistik deskriptif dan tabulasi silang. Hasil penelitian menunjukkan bahwa persepsi publik terkait dengan kemampuan personal dan ketangguhan kemimpinan presiden Joko Widodo dalam mengatasi wabah covid 19 cukup beragam. Namun mayoritas publik berpandangan bahwa Presiden Joko Widodo memiliki kemampuan personal dan ketangguhan kemimpinan presiden Joko Widodo dalam mengatasi wabah covid 19 tersebut. Pilihan politik terhadap parpol dalam Pemilu Legislatif 2019 menentukan persepsi tersebut. Temuan tersebut mengindikasikan adanya bias persepsi publik terkait dengan kemampuan personal dan resilensi kepemimpinan seorang presiden dalam penanganan bencana, seperti wabah pandemi dan bias persepsi tersebut ditentukan oleh preferensi politik publik terhadap partai politik. Hal ini mengindikasikan bahwa bias persepsi publik masih menjadi faktor yang berpengaruh yang dapat menentukan perkembangan politik electoral di Indonesia.
Analisis performa public relation digital PDIP dan PKS Utomo, Yulius Wahyu Tri; Ahmad, Nyarwi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.4133

Abstract

Managing public relations effectively is one of goal of public institutions, including Indonesian nationalist and Islamic political parties. This article is specified to examine the degree to which did PDIP dan PKS carry out political public relations activities and the ways they managed to do so as a political marketing strategy. To do so, we adopt Kiousis & Stromback’s (2013, 2014) political public relation theory and deploy descriptive qualitative method to anaylse the data derived from the existing literature, online news report and social media accounts of PDIP and PKS. The findings are as follows. PDIP and PKS have developed diverse types of political public relation (PR) activities. Each of these political parties strived to developed political PR activities. The ways they managed to do so are dissimilar. PDIP has prioritized to manage the media, issues and crisis managements. PKS has instead, preferred managing three following types of political PR activities, which are event management that is particularly directed to address the young electorates, campaign volunteer mobilization and also strategic digital communication and interactions, especially to the young voters targeted by this party much more. PDIP seems being less interested in establishing the abovementioned three political PR activities tactically
Framing the “Ponzi Scheme” Allegation in Indonesia’s Hajj Fund Management: A Comparative News Media Analysis Nurul Qoyimah; Ana Nadhya Abrar; Nyarwi Ahmad
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v11i1.1419

Abstract

This article examines how Indonesian news media construct the “Ponzi Scheme” allegation in the controversy over Hajj fund management. Although Hajj financing has been widely discussed in legal, administrative, and Islamic economic studies, limited attention has been given to how mainstream news media frame the issue as a matter of public meaning, religious legitimacy, and financial governance. Using Robert M. Entman’s four-function framing model, this study analyzes six news articles from Republika, Antara News Agency, and Tempo published between 2023 and 2024. The findings show that the media frame the issue through three dominant frames: financial sustainability, religious-ethical legitimacy, and governance accountability. Republika emphasizes religious and ethical concerns, Antara foregrounds institutional assurance and administrative rationality, while Tempo highlights structural risks and moral urgency. The study contributes to communication scholarship by showing how a financial policy controversy is transformed into a moralized public discourse through media framing and metaphorical construction. It also underscores the importance of transparent, consistent, and accessible public communication in managing religious financial governance.
Gambaran Involusi Pasar Kota (Suatu Tinjauan Etnoinformatika di Pasar Sugihwaras, Kota Pekalongan) Nyarwi Ahmad; Rohman Rohman; Adam Wijoyo Sukarno
JURNAL LITBANG KOTA PEKALONGAN Vol. 23 No. 2 (2025)
Publisher : Badan Perencana Pembangunan, Riset dan Inovasi Kota Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54911/litbang.v23i2.1021

Abstract

The existing market and traders in Sugihwaras Market have provided an involutive reality. Three questions were formulated to understand and resolve the issue, namely (a) How is the existing condition of the involutive market, (b) Development and promotion strategies and (c) Resolution strategies. The ethnoinformatics method was applied to answer it with data excavated through five data collection techniques: (a) Qualitative survey, (b) Interview and Observation; (c) FGD; (d) Document study and (e) Visual study. Qualitative, quantitative data analysis and data triangulation have been carried out, in addition to interpretive, display, descriptive and frequency distribution (SPSS) techniques. The results of the study showed that the involutive reality was shown through the existing condition of the market which was quiet with buyers and traders, with hundreds of kiosks and traders closed and leaving. However, the market did not die but still survived with a small number of its traders. Various forms of training, partnerships and collaborations have been carried out to resolve it but the results have not been significant for the condition of the traders and the involutive market. Three options of resolution strategies are offered to get out of its involutive condition, namely: (a) a) Soft power; (b) Consistency and firmness in policy implementation; and (c) Adaptive culture. These three strategies are a unity of three in simultaneity (tri ning tri) so that all three must run simultaneously, filling and completing each other and not eliminating each other.
Presidential Rhetoric in the COVID-19 Pandemic Era: Jokowi’s Aristotelian Rhetorical Leadership Models Before and After Implementation of Semi-Lock Down Policy Nyarwi Ahmad
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 6 No. 1 (2021): June 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i1.538

Abstract

Presidential rhetoric evolved across the globe. Knowledge regarding the ways the presidents in democratic countries, which followed the presidential government system, such as Indonesia, advanced Aristotelian rhetorical leadership models in the covid-19 pandemic era, has, however, under-developed. Selecting president Joko Widodo (Jokowi) as a study case, this work raises the following question: what types of Aristotelian rhetorical leadership models performed by Jokowi before and after semi-lock down policy (PSBB) and how did he advance such rhetorical leaderships models? Focusing on such questions, this work adopts the president’s rhetorical leadership models, posited by Teten (2007) and Aristotelian rhetoric models, formulated by Gottweis (2007), as a conceptual framework. The materials posted in official Facebook pages of president Joko Widodo were extracted using the classic content and the qualitative and thematic content analyses. The findings are follows. Soon after the covid-19 pandemic outbreak took place in Indonesia, he attempted to develop the following types of rhetorical leadership, which are the identification, the authority and the directive rhetoric and the etho -logo-, and patho-centric Aristotelian rhetoric. Based on Indonesia case, this work offers the following knowledge contribution. It gives us new knowledge of 9 Aristotelian rhetorical leadership models, which are the etho-, logo- and patho-centric identification rhetoric, the etho-, logo- and patho-centric authority rhetoric and the etho-, logo- and patho-centric directive rhetoric models. Not merely the presidents, but also the local governments’ leaders could adopt such rhetoric models when they want to resolve diverse issues resulting from the pandemic.
Dinamika Proses Produksi Berita oleh Jurnalis Media Online di Masa Pandemi Covid-19 Rufki Ade Vinanda; Nyarwi Ahmad
Jurnal Riset Komunikasi (JURKOM) Vol. 5 No. 2 (2022): Agustus 2022
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v5i2.651

Abstract

Artikel ini membahas tentang dinamika proses produksi berita terkait dengan isu Covid-19 oleh jurnalis media online di masa pandemi. Lebih khusus lagi, artikel ini mengkaji perubahan rutinitas organisasi media dan apa saja konsekuensinya terhadap proses produksi berita yang dilakukan oleh para jurnalis media online nasional berikut: Detik.com, Tribunnews.com, Suara.com dan VOI.id selama pandemi. Penelitian dilakukan dengan mengadaptasi teori hirarki pengaruh Shoemaker dan Reese dan menggunakan metode studi kasus. Pengumpulan data dilakukan dengan metode wawancara serta observasi online. Hasil studi menunjukkan bahwa tidak hanya faktor internal, faktor eksternal juga mempengaruhi pola kerja jurnalis dalam produksi berita di media online tersebut. Salah satu faktor internal yang sangat menentukan adalah rutinitas kerja organisasi media online yang berubah secara dinamis selama masa pandemi. Rutinitas ini terkait dengan empat hal berikut yaitu, perubahan sistem cara dan waktu kerja, karakteristik organisasi media, cara mengakses sumber berita dan karakteristik minat audiens atau statistik jumlah pembaca. Keempat hal ini menjadi faktor-faktor penentu ikut merubah cara kerja jurnalis dalam menyeleksi isu dan isi berita khususnya yang terkait dengan Covid-19 yang diproduksi oleh para jurnalis yang bekerja di media-media tersebut.
Co-Authors Adam Wijoyo Sukarno Ana Nadhya Abrar Nurul Qoyimah Riki Andi Saputro Rohman Rohman Rufki Ade Vinanda Sanda Aditiya Arsandi Sanda Aditiya Arsandi Utomo, Yulius Wahyu Tri