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All Journal Maker: Jurnal Manajemen Jurnal Ekonomi Efektif
Trisnia Manggiasih
Universitas Jenderal Achmad Yani
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengaruh Digital Marketing Terhadap Brand Awareness pada E-Commerce Eka Septiarini; Novi Susyani; Trisnia Manggiasih
Jurnal Ekonomi Efektif Vol 4, No 3 (2022): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v4i3.20117

Abstract

Penelitian bertujuan untuk mengetahui ada pengaruh pemasaran digital (digital marketing terhadap brand awarness, adapun variabel nya independen nya yaitu , Shopee (X1), Tokopedia (X2) Bukalapak (X3) Lazada (X4) Blibli (X5) dan variabel dependen nya brand Awarness (Y). Penelitian ini menggunakan teknik analisis linear berganda. Untuk pengumpulan data peneliti menggunakan kuesioner secara online melalui google form. Hasil data yang diolah menunjukkan variabel digital marketing menggunakan Tokopedia (X2), memiliki pengaruh signifikan tertinggi  terhadap brand awarness, yaitu dengan nilai thitung 8.487 dan signifikasi 0.000 sehingga H1 diterima.
ANALYSIS OF THE RELATIONSHIP MODEL OF ORGANIZATIONAL JUSTICE AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR: EVIDENCE FROM THE INDONESIAN BANKING SECTOR Setiyawami Setiyawami; Christina Bagenda; Hernansi Biso; Trisnia Manggiasih
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10, No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i1.651

Abstract

This research aims to analyze the influence of transformational leadership, self-efficacy, and organizational climate on innovative work behavior in manufacturing companies in Indonesia. This research uses a literature and field design with a causal associative approach. This study uses a research instrument test consisting of validity and reliability tests. The quantitative analysis consists of a normality test, regression test, hypothesis test, correlation test, and coefficient of determination. This research concludes that transformational leadership, self-efficacy, and organizational climate have a positive and significant effect on innovative work behavior. In the ever-growing digital era, transformational leadership is essential for manufacturing companies to face challenges and take advantage of emerging opportunities. In the digital era, self-efficacy helps employees cope with uncertainty and change, turn challenges into opportunities, and view technological change as a foundation for personal and professional growth. Furthermore, by adopting a pro-innovation organizational climate, manufacturing companies can more easily adapt to technological changes, optimize production processes, and exploit the full potential of the Industrial Revolution 4.0.
Co-Authors Christina Bagenda Eka Septiarini Hernansi Biso Novi Susyani Setiyawami Setiyawami