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All Journal Jurnal Pendidikan Matematika MITRA: Jurnal Pemberdayaan Masyarakat WIDYABHAKTI Jurnal Ilmiah Populer Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Saintifik : Jurnal Matematika, Sains, dan Pembelajarannya JURNAL MATHEMATIC PAEDAGOGIC To Maega: Jurnal Pengabdian Masyarakat Seminar Nasional Teknologi Informasi Komunikasi dan Administrasi [SEMINASTIKA] Emasains : Jurnal Edukasi Matematika dan Sains
Ni Putu Meina Ayuningsih
Institut Teknologi Dan Bisnis STIKOM Bali
Humanities Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Physics Public Health Social Sciences Other

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Journal : MITRA: Jurnal Pemberdayaan Masyarakat

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Utilizing E-Commerce for Home Industry Marketing Rujak Mengkudu Paula Dewanti; Ni Putu Meina Ayuningsih
MITRA: Jurnal Pemberdayaan Masyarakat Vol 2 No 2 (2018): MITRA: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v2i2.105

Abstract

Mengkudu has been known for a type of fruit that has many health benefits. The targeted partner of our community service was one of rujak mengkudu traditional seller, Ibu Ni Ketut Suji, that is located at Jalan Raya Dalung, Sempidi Village border, subdistrict of Kuta Utara, Badung, Bali, which is approximately 12.5 km from the location of sponsor. By that time, our partner was doing mouth to mouth marketing strategy, in a local scope; direct buyer are those who came to our partner’s house, as well as selling the product in local traditional markets. Such a marketing strategy may be considered a less effective one. Therefore, the initial purpose of this community service was to provide training on the utilization of information technology, especially the utilization of the online marketplace as a marketing media to expand our partner’s business. This community service was conducted by using a demo, best practices and technical guidance. The results of our community service showed that the participants were able to utilize information technology, especially the online marketplace, as a media marketing for their products. This can be measured from the ability of participants which included the ability to create their accounts, use the media interactively, and advertise their products in one of the media online marketplace.
Co-Authors Hendayanti, Ni Putu Nanik I Gede Dharmadi Yasa I Made Pasek Pradnyana Wijaya Ketut Gus Oka Ciptahadi Ketut Gus Oka Ciptahadi Ketut Gus Oka Ciptahadi Laser Narindro LUH PUTU SAFITRI PRATIWI Ni Kadek Evita Puri Adnyani Ni Made Dwijayani Paula Dewanti Putu Adi Guna Permana Wijaya, I Gusti Ngurah Satria