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Journal : Sintesa

ANALISIS IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY UNTUK MENINGKATKAN REPUTASI PERUSAHAAN (STUDI PADA PT. KENCANA MAJU BERSAMA SURABAYA) Brigita Aristya Eka; Bagus Cahyo Shah Adhi Pradana; Muchamad Rizqi
Sintesa Vol 2 No 02 (2023): Jurnal Sintesa Volume 02 No 02 Agustus 2023
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v2i02.9353

Abstract

Corporate Social Responsibility (CSR) is a program that is seen as a form of Corporate Social Responsibility to stakeholders and the environment in all aspects of the company. CSR is a new phenomenon in Indonesia, where CSR is an activity to pursue the Triple Bottom Line which consists of the 3P concept (Profit, People and Planet). Therefore, this writing aims to find out things related to the implementation of Corporate Social Responsibility (CSR) activities in one of the companies engaged in construction in Surabaya, namely PT. Kencana Maju Bersama which is connected with the 3P CSR concept in order to achieve its goal of increasing the company's reputation. The writing method used is qualitative and this writing consists of primary and secondary data sources. The writing results show that the implementation of the CSR process at PT Kencana Maju Bersama Surabaya is quite good, as evidenced by the fulfillment of all activities based on the public relations process according to Cutlip, Center, and Broom (2005) and also the 3P CSR concept according to John Elkington (1997). It can also be concluded that this CSR activity can improve the reputation of PT Kencana Maju Bersama Surabaya as this CSR activity progresses.
KOMUNIKASI INTERPESONAL KARYAWAN DIVISI OPERASIONAL PT FORMOSA SEJATI LOGISTICS SURABAYA DALAM MENJAGA HUBUNGAN BAIK DENGAN PELANGGAN Mochamad Brilian Eky Fernanda; Bagus Cahyo Shah Adhi Pradana
Sintesa Vol. 5 No. 01 (2026): Jurnal Sintesa Volume 5 No 01 Januari 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v5i01.133016

Abstract

This study aims to analyze the interpersonal communication practices of operational division employees at PT Formosa Sejati Logistics Surabaya in maintaining good relationships with customers. This research is motivated by the high intensity of interaction between operational employees and customers in logistics service processes, including administrative activities, operational coordination, and the handling of field-related issues, which may lead to misunderstandings, conflicts, and customer dissatisfaction if not managed through effective interpersonal communication. This study employs a qualitative approach with a descriptive research design. Data were collected through in-depth interviews, direct observation, and documentation involving operational division employees and customers of PT Formosa Sejati Logistics Surabaya. The analysis is based on the concept of interpersonal communication, which includes openness, empathy, supportiveness, positiveness, and equality, and is further examined through the lens of the Fundamental Interpersonal Relations Orientation (FIRO) theory, which encompasses the needs for inclusion, control, and affection. The findings indicate that the interpersonal communication practices implemented by operational employees are able to create effective and constructive interactions with customers through clear and honest information delivery, the ability to understand customer problems, and professional as well as equal treatment in service provision. These communication practices are proven to fulfill customers’ interpersonal needs in terms of inclusion, control, and affection, resulting in customers feeling accepted, valued, and trusted throughout the service process. The fulfillment of these interpersonal needs contributes to the development of trust, comfort, and customer loyalty, which ultimately strengthens long-term cooperative relationships between the company and its customers. This study emphasizes that interpersonal communication functions not only as a medium for conveying technical information but also as an essential relational strategy for improving service quality and sustaining business relationships within the logistics service sector.Keywords: Interpersonal Communication; Logistics Service; Customer Relations; Interpersonal Needs.