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All Journal MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat RELASI: Jurnal Penelitian Komunikasi Ezra Science Bulletin Sintesa
Muchamad Rizqi
Universitas 17 Agustus 1945 Surabaya
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Strategi Promosi dalam Meningkatkan Brand Awareness Produk Bibir Wardah Cosmetics Melalui Konten Instagram Reels Campus Ambassador di Kalangan Mahasiswa Annissa Latifa Salsabila; Muchamad Rizqi
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 11 (2022): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v1i11.145

Abstract

The number of marketers who develop advertisements through content marketing is followed by the development of social media features, one of which is the use of content marketing with Instagram reels. This study uses a qualitative method using a design thinking approach. The design thinking approach is used to determine the promotion strategy of Wardah Cosmetics lip products through Instagram Reels content to increase brand awareness among students. The results of this study indicate the high account insight achieved through Instagram Reels content, Wardah Cosmetics can use campus ambassadors to further increase brand awareness among students even though Wardah has achieved top of mind in brand awareness.
Utilization of Instagrams as a Medium of Self-Existence on Lettering Arts Activities Mohammad Insan Romadhan; Muchamad Rizqi; Ajeng Ferdiawati

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Abstract

This study examines the existence of lettering artists by utilizing Instagram social media. The authors are interested in examining Nur Awaludin’s image because Nur Awaludin’s track record and works which can be found in several places. In addition, not many people know about lettering artists although they enjoy the work they make. The theory used in this study is the impression management theory from Erving Goffman. The method used in this study is descriptive qualitative data collection technique through the results of in-depth interview with informants, observations, and documentation study through social media Instagram. The results showed that Nur Awaludin used Instagram and its features. Nur Awaludin also showed good impressions and was in accordance with the image that was built as a lettering artist by following the Subletter community and by creating a team project called Kid Project.
The Roles of Public Relations as A Facilitator of Communication in Handling Complaints at PLN East Java Distribution Muchamad Rizqi; Mohammad Insan Romadhan; Devi Kurnia Inayati

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Abstract

In PLN East Java Distribution, it is known that the role of Public Relations is a major key in solving the problem of a company or organization given that the PLN East Java Distribution is the provider of electricity for corporate, residential, hotel, and others. This study has the objective to analyze the roles of Public Relations of PLN East Java Distribution in handling customer complaints, by using Public Relations model approach namely two-way asymmetric. This study used a qualitative research method with descriptive approaches: case study, interviews, observation and documentation. Data analysis using Interactive analysis models called Miles and Huberman. The results in this study Public Relations PLN East JavaDistribution bridging communications with customers using multiple media such as printed media, social media, and electronic media in response to customer complaints
ANALISIS IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY UNTUK MENINGKATKAN REPUTASI PERUSAHAAN (STUDI PADA PT. KENCANA MAJU BERSAMA SURABAYA) Brigita Aristya Eka; Bagus Cahyo Shah Adhi Pradana; Muchamad Rizqi
Sintesa Vol 2 No 02 (2023): Jurnal Sintesa Volume 02 No 02 Agustus 2023
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v2i02.9353

Abstract

Corporate Social Responsibility (CSR) is a program that is seen as a form of Corporate Social Responsibility to stakeholders and the environment in all aspects of the company. CSR is a new phenomenon in Indonesia, where CSR is an activity to pursue the Triple Bottom Line which consists of the 3P concept (Profit, People and Planet). Therefore, this writing aims to find out things related to the implementation of Corporate Social Responsibility (CSR) activities in one of the companies engaged in construction in Surabaya, namely PT. Kencana Maju Bersama which is connected with the 3P CSR concept in order to achieve its goal of increasing the company's reputation. The writing method used is qualitative and this writing consists of primary and secondary data sources. The writing results show that the implementation of the CSR process at PT Kencana Maju Bersama Surabaya is quite good, as evidenced by the fulfillment of all activities based on the public relations process according to Cutlip, Center, and Broom (2005) and also the 3P CSR concept according to John Elkington (1997). It can also be concluded that this CSR activity can improve the reputation of PT Kencana Maju Bersama Surabaya as this CSR activity progresses.
Optimalisasi Website dan Instagram Desa Melalui Penulisan Artikel Berita Dan Produksi Pesan Visual Sebagai Media Publikasi Potensi Pariwisata Pravinska Aldino; Muhammad Rizqi
EZRA SCIENCE BULLETIN Vol. 1 No. 2 (2023): July - December 2023
Publisher : Kirana Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/ez-sci-bin.v1i2.59

Abstract

Pengelolaan desa wisata telah menjadi pilihan pemerintah daerah baik di tingkat provinsi, kabupaten maupun kota untuk mendorong dan membangun kepariwisataan. Tujuan pengabdian ini adalah untuk mengusulkan strategi penulisan artikel berita dan produksi pesan visual sebagai media publikasi potensi pariwisata Desa Kebontunggul, Mojokerto. Solusi yang coba ditawarkan dalam menyelesaikan masalah yang sudah di identifikasi bersama dengan mitra adalah sebagai berikut, pemetaan SDM pada Pemerintah Desa dan Pengelola Wisata Lembah Mbencirang di Desa Kebontunggul, mengidentifikasi kegiatan potensial yang dapat dilakukan oleh Pemerintah Desa dan Pengelola Wisata Lembah Mbencirang, serta mengidentifikasi jenis media yang dapat digunakan untuk menyebarluaskan informasi potensi wisata di Lembah Mbencirang. Hasil temuan dalam pengabdian ini adalah memberikan penjelasan tentang pemanfaatan media sosial instagram sebagai media publikasi potensi Wisata Lembah Mbencirang. Untuk lebih memudahkan pemahaman maka penyuluhan dilengkapi dengan materi yang disajikan dalam bentuk powerpoint. Selain itu, pada kegiatan ini juga diadakan sesi tanya jawab dengan tujuan memberikan kesempatan bagi mitra untuk bertanya terkait materi ataupun menyampaikan permasalahan yang mereka alami.
MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PENYEBARAN BERITA TRENDING HARIAN DISWAY DALAM MEMBANGUN BRAND IMAGE Aliyah, Nurul; Ilham Ibrahim, Muhammad; Firmansyah Abdilah, Wildan; Rizqi, Muchamad
RELASI Vol 3 No 04 (2023): ILMU KOMUNIKASI
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

Social media at this time is a place for humans to interact and share information. The presence of social media and the internet makes the human communication process change. One of the social media that is widely used by the public is Instagram. Therefore, today many online media use social media as a place to use brand image to promote products or services. Harian Disway, an online media in Surabaya, manages the Instagram account @harian.disway to build a brand image with the aim of attracting audiences, followers, and clients. The background of this study aims to find out how online media reporting to build brand image and marketing communication strategies used through social media Instagram @harian.disway to build brand image. This research was conducted at PT. Disway Rumah Berita is centered on Jalan Mayor Mustajab No. 76, Ketabang, Genteng District, Surabaya, East Java 60272. The results of research in the spread of trending news on Instagram as the brand image of Disway Daily have been achieved. With marketing communication strategies and the application of Agenda Setting in creating the right content helps Harian Disway get a positive brand image.
Co-Authors Ajeng Ferdiawati Aliyah, Nurul Annissa Latifa Salsabila Bagus Cahyo Shah Adhi Pradana Brigita Aristya Eka Devi Kurnia Inayati Firmansyah Abdilah, Wildan Ilham Ibrahim, Muhammad Mohammad Insan Romadhan Pravinska Aldino