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All Journal Jurnal Representamen Communicare : Journal of Communication Studies Jurnal Pengabdian kepada Masyarakat Nusantara Unri Conference Series: Community Engagement MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat RELASI: Jurnal Penelitian Komunikasi Ezra Science Bulletin Sintesa Digital Theory, Culture & Society
Rizqi, Muchamad
Universitas 17 Agustus 1945 Surabaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Literasi Dampak Penggunaan Smartphone Bagi Kehidupan Sosial di Desa Ngadirojo, Kabupaten Pacitan Muchamad Rizqi; Bagus Cahyo Shah Adhi Pradana
Communicare : Journal of Communication Studies Vol. 5 No. 2 (2018): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101005220182

Abstract

Desa Ngadirojo merupakan salah satu desa yang terletak di Kecamatan Ngadirojo, Kabupaten Pacitan. Butuh waktu kurang lebih 1 jam 30 menit dari pusat Kota Pacitan untuk mencapai lokasi ini. Masyarakat di desa ini mayoritas memiliki mata pencaharian sebagai petani dan peternak. Meskipun demikian mereka sudah melek media di mana mayoritas dari masyarakat di desa ini sudah memiliki dan mampu mengoperasikan smartphone. Namun, banyak di antara masyarakat di Desa Ngadirojo ini yang belum mengetahui berbagai dampak yang ditimbulkan oleh perangkat komunikasi yang mereka miliki tersebut. Dalam penelitian ini peneliti menggunakan metode kualitatif dengan pendekatan deskriptif yaitu dengan melakukan observasi dan wawancara secara langsung dengan beberapa masyarakat maupun dengan perangkat Desa Ngadirojo. Hasil dari penelitian ini menunjukkan bahwa sebagian besar masyarakat di Desa Ngadirojo belum mengetahui akan dampak yang ditimbulkan oleh penggunaan smartphone. Mereka hanya menggunakannya sebagai media dalam menyebar dan menerima informasi serta hiburan tanpa ada filtrasi terhadap konten-konten di dalamnya. Apabila masyarakat dapat memahami hal ini maka mereka akan bijak dalam menggunakan smartphone sehingga dapat meminimalisir dampak negatif yang diakibatkan oleh perkembangan teknologi komunikasi ini.
Strategi Promosi dalam Meningkatkan Brand Awareness Produk Bibir Wardah Cosmetics Melalui Konten Instagram Reels Campus Ambassador di Kalangan Mahasiswa Annissa Latifa Salsabila; Muchamad Rizqi
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 11 (2022): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v1i11.145

Abstract

The number of marketers who develop advertisements through content marketing is followed by the development of social media features, one of which is the use of content marketing with Instagram reels. This study uses a qualitative method using a design thinking approach. The design thinking approach is used to determine the promotion strategy of Wardah Cosmetics lip products through Instagram Reels content to increase brand awareness among students. The results of this study indicate the high account insight achieved through Instagram Reels content, Wardah Cosmetics can use campus ambassadors to further increase brand awareness among students even though Wardah has achieved top of mind in brand awareness.
Utilization of Instagrams as a Medium of Self-Existence on Lettering Arts Activities Mohammad Insan Romadhan; Muchamad Rizqi; Ajeng Ferdiawati

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Abstract

This study examines the existence of lettering artists by utilizing Instagram social media. The authors are interested in examining Nur Awaludin’s image because Nur Awaludin’s track record and works which can be found in several places. In addition, not many people know about lettering artists although they enjoy the work they make. The theory used in this study is the impression management theory from Erving Goffman. The method used in this study is descriptive qualitative data collection technique through the results of in-depth interview with informants, observations, and documentation study through social media Instagram. The results showed that Nur Awaludin used Instagram and its features. Nur Awaludin also showed good impressions and was in accordance with the image that was built as a lettering artist by following the Subletter community and by creating a team project called Kid Project.
The Roles of Public Relations as A Facilitator of Communication in Handling Complaints at PLN East Java Distribution Muchamad Rizqi; Mohammad Insan Romadhan; Devi Kurnia Inayati

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Abstract

In PLN East Java Distribution, it is known that the role of Public Relations is a major key in solving the problem of a company or organization given that the PLN East Java Distribution is the provider of electricity for corporate, residential, hotel, and others. This study has the objective to analyze the roles of Public Relations of PLN East Java Distribution in handling customer complaints, by using Public Relations model approach namely two-way asymmetric. This study used a qualitative research method with descriptive approaches: case study, interviews, observation and documentation. Data analysis using Interactive analysis models called Miles and Huberman. The results in this study Public Relations PLN East JavaDistribution bridging communications with customers using multiple media such as printed media, social media, and electronic media in response to customer complaints
KOMUNIKASI KEBIJAKAN PENGHAPUSAN PEKERJAAN RUMAH (PR) DITINGKAT SEKOLAH DASAR (Studi Pada Sekolah Dasar Islam Saroja Surabaya) Muchamad Rizqi; Dida Rahmadanik
Sintesa Vol 1 No 2 (2022): Jurnal Sintesa Volume 1 No 02 Agustus 2022
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v1i2.8183

Abstract

Penghapusan pekerjaan rumah (PR) bagi siswa sekolah dasar (SD) dan sekolah menengah pertama (SMP) negeri maupun swasta di Kota surabaya yang dicetuskan oleh Pemerintah Kota surabaya tampaknya tidak semudah membalikkan telapak tangan. Kebijakan yang dikeluarkan oleh Wali Kota surabaya, Eri Cahyadi tersebut menuai pro dan kontra di kalangan masyarakat Kota Pahlawan ini. Pendalaman karakter siswa, inilah yang menjadi pijakan bagi Eri Cahyadi dalam mengeluarkan kebijakan baru ini. Dalam menjalankan kebijakan tersebut diperlukan komunikasi, hal ini menjadi sangat relevan sebagai salah satu strategi untuk mendukung tujuan penerapan kebijakan ini. Advokasi fokus pada para pengambil keputusan atau pemimpin masyarakat, komunikasi umumnya menargetkan individu atau kelompok di masyarakat, dan mobilisasi sosial bertujuan untuk untuk mendapatkan dukungan dari masyarakat luas dan komunitas tertentu. Dengan adanya program tanpa PR bagi siswa sekolah dasar di SD Saroja Karakter anak akan terbentuk nanti karena anak butuh kasih sayang orangtua. Yang menjadikan anak ini pemimpin yang luar biasa adalah kasih sayang orangtua. Penelitian ini menggunakan metode kualitatif dengan penedekatan studi kasus. Hasil penelitian menunjukkan bahwa komunikasi kebijakan sangat penting diterapkan untuk sebuah kebijakan yang melibatkan lintas sektoral.
ANALISIS IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY UNTUK MENINGKATKAN REPUTASI PERUSAHAAN (STUDI PADA PT. KENCANA MAJU BERSAMA SURABAYA) Brigita Aristya Eka; Bagus Cahyo Shah Adhi Pradana; Muchamad Rizqi
Sintesa Vol 2 No 02 (2023): Jurnal Sintesa Volume 02 No 02 Agustus 2023
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v2i02.9353

Abstract

Corporate Social Responsibility (CSR) is a program that is seen as a form of Corporate Social Responsibility to stakeholders and the environment in all aspects of the company. CSR is a new phenomenon in Indonesia, where CSR is an activity to pursue the Triple Bottom Line which consists of the 3P concept (Profit, People and Planet). Therefore, this writing aims to find out things related to the implementation of Corporate Social Responsibility (CSR) activities in one of the companies engaged in construction in Surabaya, namely PT. Kencana Maju Bersama which is connected with the 3P CSR concept in order to achieve its goal of increasing the company's reputation. The writing method used is qualitative and this writing consists of primary and secondary data sources. The writing results show that the implementation of the CSR process at PT Kencana Maju Bersama Surabaya is quite good, as evidenced by the fulfillment of all activities based on the public relations process according to Cutlip, Center, and Broom (2005) and also the 3P CSR concept according to John Elkington (1997). It can also be concluded that this CSR activity can improve the reputation of PT Kencana Maju Bersama Surabaya as this CSR activity progresses.
Optimalisasi Website dan Instagram Desa Melalui Penulisan Artikel Berita Dan Produksi Pesan Visual Sebagai Media Publikasi Potensi Pariwisata Pravinska Aldino; Muhammad Rizqi
EZRA SCIENCE BULLETIN Vol. 1 No. 2 (2023): July - December 2023
Publisher : Kirana Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/ez-sci-bin.v1i2.59

Abstract

Pengelolaan desa wisata telah menjadi pilihan pemerintah daerah baik di tingkat provinsi, kabupaten maupun kota untuk mendorong dan membangun kepariwisataan. Tujuan pengabdian ini adalah untuk mengusulkan strategi penulisan artikel berita dan produksi pesan visual sebagai media publikasi potensi pariwisata Desa Kebontunggul, Mojokerto. Solusi yang coba ditawarkan dalam menyelesaikan masalah yang sudah di identifikasi bersama dengan mitra adalah sebagai berikut, pemetaan SDM pada Pemerintah Desa dan Pengelola Wisata Lembah Mbencirang di Desa Kebontunggul, mengidentifikasi kegiatan potensial yang dapat dilakukan oleh Pemerintah Desa dan Pengelola Wisata Lembah Mbencirang, serta mengidentifikasi jenis media yang dapat digunakan untuk menyebarluaskan informasi potensi wisata di Lembah Mbencirang. Hasil temuan dalam pengabdian ini adalah memberikan penjelasan tentang pemanfaatan media sosial instagram sebagai media publikasi potensi Wisata Lembah Mbencirang. Untuk lebih memudahkan pemahaman maka penyuluhan dilengkapi dengan materi yang disajikan dalam bentuk powerpoint. Selain itu, pada kegiatan ini juga diadakan sesi tanya jawab dengan tujuan memberikan kesempatan bagi mitra untuk bertanya terkait materi ataupun menyampaikan permasalahan yang mereka alami.
MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PENYEBARAN BERITA TRENDING HARIAN DISWAY DALAM MEMBANGUN BRAND IMAGE Aliyah, Nurul; Ilham Ibrahim, Muhammad; Firmansyah Abdilah, Wildan; Rizqi, Muchamad
RELASI Vol 3 No 04 (2023): ILMU KOMUNIKASI
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

Social media at this time is a place for humans to interact and share information. The presence of social media and the internet makes the human communication process change. One of the social media that is widely used by the public is Instagram. Therefore, today many online media use social media as a place to use brand image to promote products or services. Harian Disway, an online media in Surabaya, manages the Instagram account @harian.disway to build a brand image with the aim of attracting audiences, followers, and clients. The background of this study aims to find out how online media reporting to build brand image and marketing communication strategies used through social media Instagram @harian.disway to build brand image. This research was conducted at PT. Disway Rumah Berita is centered on Jalan Mayor Mustajab No. 76, Ketabang, Genteng District, Surabaya, East Java 60272. The results of research in the spread of trending news on Instagram as the brand image of Disway Daily have been achieved. With marketing communication strategies and the application of Agenda Setting in creating the right content helps Harian Disway get a positive brand image.
Optimalisasi Pengelolaan Media Sosial sebagai Strategi Pemasaran Digital dalam Upaya Pengembangan Desa Kebontunggul Mojokerto sebagai Desa Wisata Rizqi, Muchamad
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.338-342

Abstract

Social media has now become one of the digital marketing strategies considered quite effective, especially in the context of developing tourism potential in villages. Lembah Mbencirang, located in Kebontunggul Village, Gondang Subdistrict, Mojokerto Regency, is currently the main tourist attraction of Kebontunggul Village. However, the tourism promotion at this location is considered less than optimal due to several factors, including the lack of facilities and infrastructure to support the production of audiovisual content used as a means of tourism marketing through social media, resulting in less attractive photos and videos. The method used involves providing training and assistance in content creation for Instagram. Through Instagram, various information about tourism potential and community activities in Lembah Mbencirang can be widely accessed by both local communities and potential tourists. By utilizing features such as videos, images, and stories, social media managers can create engaging narratives that persuasively attract the attention and interest of people to visit Lembah Mbencirang. The use of Instagram as a social media platform is an effective digital marketing strategy to promote local tourism potential, such as Lembah Mbencirang in Kebontunggul Village, Mojokerto, which has the potential to drive economic growth and community development.
STRATEGI PEMASARAN POLITIK CALEG PEMULA ERI IRAWAN DALAM MEMBANGUN CITRA POLITIK DI KOTA SURABAYA Suriyadi Putra, Andre Muslim; Rizqi, Muchamad; Prayogo, Moh Dey
Sintesa Vol 4 No 01 (2025): Jurnal Sintesa Volume 4 No 01 Januari 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i01.12686

Abstract

ABSTRACT This study focuses on digging deeper into how the political communication strategies of politicians build their image in the eyes of the public, by using the concept of political marketing it will certainly make it easier for political actors to build an image in the eyes of the public, there are several indicators that support political actors in building an image including: publicity, political campaigns, and personal branding. By using a descriptive qualitative research method, researchers will get answers by interviewing one of the political actors in Surabaya, in the results of the study there are several aspects and stages that drive an image of political actors such as going directly to the field and building cooperation with local community leaders, in addition to building cooperation with local community leaders, political actor Eri Irawan also builds a conclusion of the relationship long before the election period begins so that it is easier to be recognized by the public. In conclusion, Eri Irawan's political image has been formed long before entering the world of politics because Eri Irawan has gone into the field by helping the community in solving social problems in his area. Keywords: Political Communication, Political Marketing, Political Campaings, Eri Irawan, Image of Political
Co-Authors Agus Sukristyanto Ajeng Ferdiawati Alda Nur Aufa Dania Aldino, Pravinska Aliyah, Nurul Annissa Latifa Salsabila Bagus Cahyo Shah Adhi Pradana Brigita Aristya Eka Devi Kurnia Inayati Dewi Sri Andika Rusmana Dida Rahmadanik Fadhilla, Adrian Ali Firmansyah Abdilah, Wildan Ilham Ibrahim, Muhammad Moh. Dey Prayogo Mohammad Insan Romadhan Novan Andrianto Pradana, Bagus Cahyo Shah Adhi Pradipta, Bramantya Pravinska Aldino Suriyadi Putra, Andre Muslim Suwito, Afdholul Arrozy