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Journal : Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni

Music video: evaluation of communication media for health campaign in early childhood education and development (ECED) students Vina Mahdalena; Lusia Handayani
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol 17, No 1 (2022)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v17i1.3872

Abstract

The media for health campaigns carried out by both the government and the private sector are very diverse. This shows the importance of selecting and packaging media at the planning stage. The purpose of this research is to create a music video which suitable for the target audience (Early Childhood Education and Development Students) to campaign for the 7 steps of hand hygiene. The method is a type of Research and Development (R & D) which focuses on the process to produce the music video. Development models in this research is procedural which consider with suitable objectives to be achieved. The results of the feasibility tested by material experts were 89.9%, media experts were 89.7% and ECED students were 97.1%. From the percentage of the evaluation test, it can be concluded that the music video media produced in this study are appropriate to be used as a health campaign tool for ECED students and can be disseminated for the benefit of the community. So, the music video design has been proven to ECED students as a communication media campaign of 7 steps hand hygiene.
Unveiling toxic masculinity symbols: Peircean semiotic analysis in films “Seperti Dendam Rindu Harus Dibayar Tuntas” Damarati Rahma Widiasa; Vina Mahdalena; Lusia Handayani
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol. 18 No. 2 (2023)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v18i2.5384

Abstract

“Seperti Dendam Rindu Harus Dibayar Tuntas” movie depicts how societal pressures concerning masculine characters are illustrated through male attractiveness, centered around their genitalia, the dominance of power, the suppression of emotions or sadness, and physical strength and toughness. According to Terry A. Kupers, toxic masculinity comprises four main components: the suppression of anything labeled as feminine, emotional repression, male domination, and aggression. This study employs a qualitative and descriptive approach to illustrate the phenomenon of toxic masculinity in films. The data collection is conducted through documentary, observational, and literary methods and subsequently analyzed using Peirce's semiotics by examining icons, indexes, and symbols. The research results demonstrate that the representation of toxic masculinity in the film is portrayed through Ajo Kawir as the main character who suffers from impotence and adopts masculine traits to mask his condition. Toxic masculinity behavior is more likely to be produced when Ajo Kawir's masculinity is threatened. Ajo's toxic masculinity behavior becomes more extreme after experiencing erectile dysfunction. Furthermore, this research reveals that sexual power is a part of toxic masculinity, depicted by viewing male genitalia as a symbol of virility. Related to the characteristics of toxic masculinity, this research identifies a complementary character in Kupers' concept, which is excessive sexual processes.