Nyayu Nurkomalasari
Universitas Semarang

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PENERAPAN STRATEGI BAURAN PEMASARAN DI UMKM KATERING DI SEMARANG BARAT Kharisma1, Dina; Nurkomalasari, Nyayu
Gemawisata: Jurnal Ilmiah Pariwisata Vol 17, No 2 (2021): GEMAWISATA MEI 2021
Publisher : Gemawisata: Jurnal Ilmiah Pariwisata

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Abstract

Sebagai salah satu pilar penting sektor ekonomi nasional, nafas Usaha Mikro Kecil dan Menengah (UMKM) terjadinya pelemahan ekonomi dimasa pandemi virus Corona atau Covid19 saat ini. Salah satu hal yang dapat dilakukan untuk mendorong UMKM berkembang adalah dengan digitalisasi pemasaran.Penelitian ini berfokus pada penerapan bauran pemasaran di salah satu UMKM bidang kuliner yang pemasarannya terganggu setelah adanya pandemi, yaitu di UMKM Aning Catering yang berlokasi di Semarang Barat.Hasil penelitian menunjukkan bahwa digitalisasi UMKM memang perlu disegerakan secepatnya dan semua pihak perlu turut membantu. Sebab teknologi makin berkembang, UMKM perlu variasi bauran pemasaran dalam memasarkan produknya
PENGARUH UKURAN PERUSAHAAN, UMUR PERUSAHAAN, JENIS INDUSTRI, DAN STRUKTUR KEPEMILIKAN TERHADAP ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) DISCLOSURE (STUDI EMPIRIS PERUSAHAAN DI INDONESIA YANG TERDAFTAR DI IDX 2017-2020) Anantya Roestanto; Alfa Vivianita; Nyayu Nurkomalasari
Jurnal Akuntansi Vol 8, No 1 (2022)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurakun.v8i1.958

Abstract

ABSTRAKTeori legitimasi menerangkan bahwa perusahaan harus menyelaraskan operasi perusahaan dengan nilai-nilai masyarakat. Keselarasan nilai masyarakat terlihat dari kepedulian perusahaan tentang Environmental, Social, and Governance (ESG). ESG dapat dikomunikasi perusahaan kepada stakeholder melalui ESG Disclosure. Beberapa penelitian sebelumnya hanya berfokus pada dampak ESG terhadap financial performance, firm value, asimetri informasi, dll.  Berdasarkan research sebelumnya yang hanya meneliti dampak langsung ESG Disclosure dengan beberapa variabel dependen, seperti kinerja keuangan, nilai perusahaan, asimetri informasi, dll, penelitian ini mengisi gap dengan menganalisis faktor yang mempengaruhi ESG Disclosure perusahaan, yaitu ukuran perusahaan, umur perusahaan, jenis industri, dan struktur kepemilikan perusahaan. Penelitian ini memiliki tujuan yaitu menganalisis pengaruh ukuran perusahaan, umur perusahaan, jenis industri, dan struktur kepemilikan terhadap ESG Disclosure. Pendekatan penelitian adalah kuantitatif. Data sekunder dalam bentuk data panel digunakan pada penelitian ini. Purposive sampling dilakukan untuk proses pengambilan sampel. Analisis menggunakan Analisis Regresi Linear Berganda. Alat statistik menggunakan IBM SPSS 20. Hasil penelitian menunjukkan bahwa ukuran perusahaan berpengaruh terhadap ESG Disclsure. Umur perusahaan berpengaruh terhadap ESG Disclosure. Jenis perusahaan berpengaruh terhadap ESG Disclosure. Struktur kepemilikan tidak berpengaruh terhadap ESG Disclosure.Kata Kunci: Ukuran Perusahaan, Umur Perusahaan, Jenis Industri, Struktur Kepemilikan, ESG Disclosure ABSTRACT Legitimacy theory explains that companies must align their operations with the values of society. The harmony of community values can be seen from the company's concern about Environmental, Social, and Governance (ESG). ESG can be communicated by the company to stakeholders through ESG Disclosure. Several previous studies only focused on the impact of ESG on financial performance, firm value, information asymmetry, etc. Based on previous research which only examined the direct impact of ESG Disclosure with several dependent variables, such as financial performance, firm value, information asymmetry, etc., this study fills the gap by analyzing the factors that affect the company's ESG Disclosure, namely company size, company age, type of industry, and company ownership structure. This study has the objective of analyzing the effect of firm size, firm age, type of industry, and ownership structure on ESG DisclosureThe research method is quantitative research. The research approach is quantitative. Secondary data in the form of panel data is used in this study. Purposive sampling was carried out for the sampling process. Analysis using Multiple Linear Regression Analysis. Statistical tool using IBM SPSS 20. The results of the study indicate that the size of the company has an effect on ESG Disclosure. Company age has an effect on ESG Disclosure. The type of company has an effect on ESG Disclosure. Ownership structure has no effect on ESG Disclosure.Keywords: Company Size, Company Age, Type of Industry, Ownership Structure, ESG Disclosure
COMPANY TIPS IN FACING CRISIS IN THE TIME OF THE COVID-19 PANDEMIC Emaya Kurniawati; Ades Rajayana; Nyayu Nurkomalasari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5721

Abstract

The increase in investment interest during the COVID-19 pandemic is influenced by various factors. This study aims to show the factors that can influence investment interest in the capital market in the millennial generation during the covid-19 pandemic. The data analysis technique used is multiple linear regression with SPSS application. The results showed: motivation, technological progress, investment returns, investment risk, and social media had a significant positive effect and financial literacy and minimum investment capital had a significant negative effect on investment interest. Application/Originality/Value: This study examines more independent variables than previous studies and this study finds that financial literacy actually has the opposite effect on investment interest during the COVID-19 pandemic. This is in line with the existing phenomenon that the high interest in investing in the millennial generation during the COVID-19 pandemic is not matched by a high level of financial literacy. Keywords: Motivation, Technological Advancement, Financial Literacy, Minimum Investment Capital, Investment Return, Investment Risk, Social Media, Investment Interest, Millennial Generation.