Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal The Indonesian Journal of Communication Studies Journal of Media and Communication Science (JcommSci) Journal of Digital Media Communication
Sabrina Rahma Utami
Gunadarma University
Education Languange, Linguistic, Communication & Media Social Sciences

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Network Analysis and Actors #CancelOmnibusLaw on Twitter Social Media Using Social Network Analysis (SNA) Sabrina Rahma Utami; Rika Nurismah Safitri; Yohanes Ari Kuncoroyakti
JCommsci - Journal Of Media and Communication Science Vol. 4 No. 3 (2021): JCommsci Vol 4 No 3 2021
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v4i3.111

Abstract

Omnibus Law is the merging of several different rules into one law. RUU Cipta Kerja is one part of the Omnibus Law that attracts attention because it is considered detrimental to society. This caused a lot of rejection and protests from the society. The protest was held directly in the form of demonstrations in various regions of Indonesia and also in Twitter through #BatalkanOmnibusLaw. The purpose of this research is to find out the analysis of communication networks and identify influential actors in #BatalkanOmnibusLaw on Twitter. This research uses Social Network Analysis (SNA) methods and Computer-mediated Communication theory. Data is collected through Twitter from August 1-October 31, 2020. The process of analyzing and retrieving data is using Netlytic.org and Gephi software. The results showed that there were 62 actors with 153 interactions. Proximity between actors is worth 3, meaning close proximity and easy interaction between actors. The interactions created between actors are very few, uneven ,and the interactions that occur only one way. The #BatalkanOmnibusLaw is centered on ten actors, the most dominant account is @fraksirakyatid. Based on degree centrality analysis, closeness centrality, betweenness centrality, and eigenvector centrality the most influential actors in #BatalkanOmnibusLaw network are @fraksirakyatid and @walhinasional. Keywords: #BatalkanOmnibusLaw, Twitter, Actor, Communication Network
Communication strategy of the Communication and Informatics Department of Payakumbuh in disseminating Covid-19 information in March – August 2021 Sabrina Rahma Utami; Pitoyo Pitoyo
The Indonesian Journal of Communication Studies Vol 14, No 2 (2021): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v14i2.5397

Abstract

The Covid-19 pandemic is a situation that requires proper handling so that it does not spread further. Dissemination of Covid-19 information is one of the steps taken by the communication and informatics department of Payakumbuh (Diskominfo) to increase public participation by providing knowledge and changing people's attitudes to be able to take steps to prevent Covid-19. This study aims to determine the form of communication strategy of The Communication and Informatics Department of Payakumbuh in disseminating information on Covid-19 with supporting factors and inhibiting factors in its implementation. This research uses a qualitative approach with constructivism paradigm. The theory used in this study is the theory of diffusion of innovation. Data collection techniques were carried out through in-depth and semi-structured interviews, as well as observation. The results of the study show that the form of communication strategy is the stages of compiling communicants or communication targets, messages in the dissemination of Covid-19 information, media selection, determining the frequency of information dissemination, the role of communicators, and public response to the dissemination of information on Covid-19. One of the supporting factors in the dissemination of Covid-19 information is that The Communication And Informatics Department Of Payakumbuh’s public relations officer has understood the use of information and communication technology, thus facilitating the dissemination of Covid-19 information through new media, and one of the inhibiting factors is the lack of coordination at The Communication and Informatics Department Of Payakumbuh in managing the website, and the unopenness of hospital management in Payakumbuh in providing information updates on Covid-19 in Payakumbuh City.
ANALYSIS OF "MIXUE" COMMUNICATION NETWORK AS ELECTRONIC WORD OF MOUTH (E-WOM) USING SOCIAL NETWORK ANALYSIS Melati Andriani; Rizky Wulan Ramadhani; Sabrina Rahma Utami
Journal of Digital Media Communication Vol 2, No 1 (2023)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2023.v2i1.8258

Abstract

Netizens upload the keyword "Mixue" on Twitter, which can become an electronic word of mouth (E-WoM). E-WoM is one of the dominant factors influencing purchase demand for a product. Using the keyword "Mixue" to become a trending topic creates a communication network to disseminate information related or not to Mixue. This study aimed to determine the distribution of the "Mixue" network as a medium for electronic word of mouth using Social Network Analysis (SNA). The theory used is computer-mediated communication. The research method is quantitative with the SNA approach. Researchers crawled data on 10,000 tweets on December 27, 2022, when the keyword "Mixue" became a trending topic. The researcher used the application. The results showed that the "Mixue" communication network involved 7,702 actors and 8,391 conversations. @handokotjung became an important actor after posting a humorous tweet about Mixue's expansion in Indonesia. The tweet achieved 3.3 million views, 2,277 replies, 13.6K retweets, 2,682 excerpts retweeted, and 67.5K likes. The other actors also got into the conversation regarding Mixue. The perpetrators communicate with each other by replying, retweeting, retweeting quotes, or uploading their tweets, which can be electronic word-of-mouth (E-WoM) media accessed by anyone without exception. Mixue can use social media and impoertant actors to increase people's buying interest in Mixue
Co-Authors Melati Andriani Pitoyo Rika Nurismah Safitri Rizky Wulan Ramadhani Yohanes Ari Kuncoroyakti