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All Journal The Indonesian Journal of Communication Studies Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Wacana: Jurnal Ilmiah Ilmu Komunikasi Semiotika: Jurnal Komunikasi JURNAL PUSTAKA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Mediakom : Jurnal Ilmu Komunikasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) JURNAL KOMUNIKASI DAN BISNIS Journal of Social Research
Pitoyo
Gunadarma University
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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KONTEN MARKETING INSTAGRAM DAN BRAND IMAGE PADA MINAT PENGGUNAAN JASA PERENCANA KEUANGAN Muhamad Mirzan Hasan Bisri; Pitoyo Pitoyo
Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i1.1894

Abstract

In marketing and developing a product, companies must have a strategy on how brands can be recognized, communicated and get product positioning in the market through digital promotions using electronic media, one of which is Instagram social media, which in turn will affect interest in using products or services. . This study aims to determine the effect of marketing content and brand image as a mediation on interest in using financial planning services Finansialku.com. The test tool used is SMART PLS 3.0. The results showed that the marketing content variable had a significant effect on brand image and interest in using, and the brand image variable had a significant influence on interest in using services, as evidenced by the partial test or t-test showing the P Values below 0.05. Likewise, the path analysis test shows the results that brand image mediates between marketing content variables and interest in using the services of financial planners at Financialku.com as evidenced by P Values below 0.05.
Communication strategy of the Communication and Informatics Department of Payakumbuh in disseminating Covid-19 information in March – August 2021 Sabrina Rahma Utami; Pitoyo Pitoyo
The Indonesian Journal of Communication Studies Vol 14, No 2 (2021): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v14i2.5397

Abstract

The Covid-19 pandemic is a situation that requires proper handling so that it does not spread further. Dissemination of Covid-19 information is one of the steps taken by the communication and informatics department of Payakumbuh (Diskominfo) to increase public participation by providing knowledge and changing people's attitudes to be able to take steps to prevent Covid-19. This study aims to determine the form of communication strategy of The Communication and Informatics Department of Payakumbuh in disseminating information on Covid-19 with supporting factors and inhibiting factors in its implementation. This research uses a qualitative approach with constructivism paradigm. The theory used in this study is the theory of diffusion of innovation. Data collection techniques were carried out through in-depth and semi-structured interviews, as well as observation. The results of the study show that the form of communication strategy is the stages of compiling communicants or communication targets, messages in the dissemination of Covid-19 information, media selection, determining the frequency of information dissemination, the role of communicators, and public response to the dissemination of information on Covid-19. One of the supporting factors in the dissemination of Covid-19 information is that The Communication And Informatics Department Of Payakumbuh’s public relations officer has understood the use of information and communication technology, thus facilitating the dissemination of Covid-19 information through new media, and one of the inhibiting factors is the lack of coordination at The Communication and Informatics Department Of Payakumbuh in managing the website, and the unopenness of hospital management in Payakumbuh in providing information updates on Covid-19 in Payakumbuh City.
MAKNA ZONA MERAH COVID 19 DI DKI JAKARTA (STUDI SEMIOTIKA CHARLES SANDER PEIRCE BERITA KOMPAS.COM) Pitoyo Ismail; Edy Prihantoro; Noviawan Rasyid Ohorella
SEMIOTIKA: Jurnal Komunikasi Vol 15, No 1 (2021): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v15i1.2513

Abstract

Pandemi Covid 19 yang melanda dunia menjadi perhatian semua kepala negara termasuk pemerintah Indonesia. Pemerintah Indonesia dengan sigap melakukan tindakan preventif untuk menghindarkan semua warganya agar tidak terjangkit wabah Covid 19. Pemerintah Daerah Khusus Ibukota Jakarta (DKI) sebagai pusat kegiatan pemerintahan dan bisnis melakukan langkah-langkah pencegahan agar Jakarta tidak menjadi episentrum penyebaran Covid 19. Jakarta dengan jumlah penduduk 10,57 juta jiwa menurut data Badan Pusat Stastik (BPS) di bawah pimpinan Gubernur Anies Rashid Baswedan melakukan langkah preventif dengan menerapkan kebijakan Pembatasan Sosial Berskala Besar (PSBB). PSBB ini diterapkan agar zona merah Covid 19 tidak meluas ke seluruh wilayah DKI dan juga tidak menyebar ke tempat lainya. Penelitian ini bertujuan untuk menganalisa makna zona merah Covid 19 di pemberitaan kompas.com. Kata zona merah Covid 19 yang disampaikan Gubernur DKI yang dimuat di kompas.com ini dikaji dengan menggunakan studi pemaknaan semiotika Charles Sanders Peirce. Menurut Peirce tanda-tanda berkaitan dengan objek-objek yang menyerupainya, keberadaannya memiliki hubungan sebab akibat dengan tanda-tanda atau karena ikatan konvensional dengan tanda-tanda tersebut. Hasil penelitian ini menunjukkan terdapat kurang jelasnya dalam pemaknaan tentang zona merah Covid 19 oleh pemerintah DKI yang dimuat di kompas.com. Penelitian ini juga memberikan saran pada pemerintah dalam berkomunikasi di media online dalam memberikan makna zona merah Covid 19.
MAKNA UCAPAN KEBENCIAN ZIKRIA DZATIL KEPADA WALIKOTA SURABAYA TRI RISMAHARINI (STUDI ANALISIS FRAMING MEDIA ONLINE SUARASURABAYA.NET DI SURABAYA) Dyah Anggraini; Pitoyo Pitoyo
Mediakom : Jurnal Ilmu Komunikasi Vol 5, No 1 (2021)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2021.v5i1.4046

Abstract

Perkembangan informasi dan teknologi pada kehidupan dunia maya telah menghapus batasan-batasan bagi manusia untuk berinteraksi dan bersosialisasi. Salah satu contoh perkembangan TIK adalah penggunaan media sosial. Media sosial dapat memberikan manfaat yang positif. Sebagai contoh, penggunaan media sosial sebagai media pemasaran, perdagangan, mencari koneksi, memperluas pertemanan dan masih banyak contoh positif lainnya. Disisi lain, penggunaan media sosial dapat memberikan dampak negatif jika dipergunakan dengan tidak bijaksana. Salah satu contoh penggunaan media massa yang tidak bijaksana adalah ujaran kebencian yang diunggah oleh seorang ibu rumah tangga yang bernama Zikria Dzatil pada laman akun Facebooknya. Zikria mengungah hinaan kepada Waikota Surabaya Tri Rismaharini. Unggahan ini diberitakan oleh banyak media massa online dan offline. Salah satu media yang memberitakan kasus ini adalah media massa online www.suarasurabaya.net. Metode yang dipergunakan dalam penelitian ini adalah metode kualitatif. Terdapat 23 berita yang terkait dengan ujaran kebencian Zikria yang diunggah oleh media suarasurabaya.net. Pemberitaan pertama diunggah pada Jum’at 24 Januari 2020 hingga dibebaskannya Zikria dari penahanan pada Senin 17 Februari 2020. Kata kunci yang sering muncul adalah kata kunci “Penghina” sebanyak 12 berita dan diikuti dengan kata kunci “Zikria Dzatil” sebanyak 9 berita. Media massa online ini lebih menekankan bagaimana pembingkaian berita dengan menggunakan kata penghina dalam kasus Zikria agar khalayak tertarik untuk membaca berita ini. Analisis data yang digunakan dalam penelitian ini menggunakan model framing Robert Entman yang terbagi dalam empat tahapan. Pada elemen pertama yaitu problem identification, menekankan bagaimana harian online suarasurabaya.net memaknai peristiwa yang terjadi.  Pemaknaan ini berbeda untuk setiap wartawan. Pada elemen yang kedua, yaitu Diagnose causes digunakan untuk membingkai Zikria Dzatil yang dianggap aktor / sumber permasalahan dari peristiwa penghinaan ini. Pada elemen moral evaluation, wartawan suarasurabaya.net membenarkan pemberitaan yang mereka unggah pada halaman beritanya. Pada elemen yang terakhir yaitu treatment recommendation digunakan untuk menilai apa yang dikehendaki oleh suarasurabaya.net. Suarasurabaya.net menekankan kata penghina dalam kasus ini yang menggiring khalayak bahwa Zikria adalah penghina Walikota Surabaya dan langkah hukum harus diambil. Berdasarkan beberapa contoh yang diberikan dalam penelitian ini belum terdapat kesamaan hukum akan ujaran kebencian melalui media sisoal. Penelitian ini juga menunjukkan jika kasus sejenis terjadi dan tidak tertangkap serta dibesar-besarkan oleh media maka tidak banyak masyarakat yang tahu sehingga tidak terekspos dan berujung pada pelaporan dan penangkapan.
DIGITAL TOURISM MUSEUM NASIONAL INDONESIA MELALUI VIRTUAL TOUR DI MASA PANDEMI COVID-19 Bagus Dwi Bramantyo; Pitoyo Ismail
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1616

Abstract

The Covid-19 pandemic that has hit Indonesia has succeeded in forming new adaptations of people's habits, one of which is social distancing. The government has appealed to the public to carry out activities from home. Museum Nasional Indonesia as a tourist destination was also affected because it had to close direct visit services. However, Museum Nasional Indonesia provides innovation by utilizing digital tourism, namely through virtual museum tours. Later, the public can visit the Museum Nasional Indonesia virtually. The purpose of this study is to find out Digital Tourism at Museum Nasional Indonesia through Virtual Tours during the Covid-19 Pandemic Period. This research uses a case study method with a qualitative approach and constructivism paradigm. This research uses diffusion of innovation theory from Everett M. Rogers, which explains how to introduce and adapt an innovation by a community or group to society. The results of this study indicate that virtual museum tours are a way for Museum Nasional Indonesia to continue to reach and provide museum services to the public, of course, so that they remain interested and can visit museums during the Covid-19 pandemic.
ANALISIS KEBIJAKAN DAN KOMUNIKASI PEMERINTAH DALAM MEMBUBARKAN FRONT PEMBELA ISLAM (FPI) Pitoyo Ismail; Edy Prihantoro; Noviawan Rasyid Ohorella
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1590

Abstract

The news of the prohibition of the Government of the Republic of Indonesia against the Islamic Defenders Front (FPI) seized the public's attention. Several national media such as kompas.com, detik.com and republica.co.id have different points of view. Each media reported this phenomenon with different framing according to media ideology. The purpose of this research is to see the news framing of the news of the ban on the Government of the Republic of Indonesia against the Islamic Defenders Front (FPI) in the national online mass media. Methodologically this research uses a constructivism approach by applying textual analysis consisting of quantitative and qualitative analysis in the form of framing analysis. In addition, using intertextual analysis which includes analysis of text production and socio-cultural framing Robert Enmant. The results showed different frames on the 3 online portals. Kompas.com frames FPI news with a humanism frame, seeing the social impact of FPI's presence in society. The legal basis for the disbandment of FPI is clearly explained to show the truth to the public. Detik.com is almost the same as Kompas.com in framing the FPI phenomenon, by showing data and the fact that FPI has not yet received a permit again due to the organization's AD/ART problems. This is different from the Republika online frame which frames this reality in a straightforward manner, by showing evidence that FPI continues to fight injustice. The formation of negative opinions continues to be fought to provide a correct understanding of the community.
Pengaruh Literasi Digital dan Literasi Informasi Politik Peserta Didik terhadap Hasil Belajar PPKn di SMAN 6 Kabupaten Tangerang Lukman Hakim; Pitoyo Pitoyo
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 3 No. 2 (2022): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni 2022 - November 2022)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v3i2.1197

Abstract

Tujuan penelitian ini adalah untuk mengetahui apakah literasi digital dan literasi informasi politik peserta didik berpengaruh signifikan terhadap prestasi belajar peserta didik pada mata pelajaran PPKn di SMAN 6 Kabupaten Tangerang. Metode analisis yang digunakan adalah metode statistik deskriptif dan metode statistik inferensial regresi berganda yang mengumpulkan data berupa angket, observasi, dan dokumentasi. Responden berjumlah 121 peserta didik dengan teknik cluster random sampling. Hasil analisis regresi berganda penelitian ini menunjukkan bahwa Fhitung lebih besar dari Ftabel sebesar 3,441 pada taraf signifikan 5% sebesar 3,073 yang berarti signifikan dan hipotesis penelitian (Ha) diterima. Pengujian hipotesis penelitian ini menunjukkan bahwa literasi digital dan literasi informasi politik secara bersama-sama berpengaruh signifikan terhadap hasil belajar PKn di SMAN 6 Kabupaten Tangerang.
Prosopos in Student Communication with Generative AI: A Phenomenological Study of Persona Formation and AI Literacy in Digital Higher Education Fery Harianto; Rajab Ritonga; Pitoyo Pitoyo
Journal of Social Research Vol. 5 No. 7 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i7.3229

Abstract

The emergence of Generative Artificial Intelligence (AI) has significantly transformed digital communication in higher education, enabling natural language interactions that resemble interpersonal dialogue. This study investigates how students construct communicative relationships with AI and develop AI literacy in academic contexts. The research aims to explore students' experiences in assigning personas to AI, engaging in "as-if human" communication, and reflecting ethically on AI usage. A qualitative approach using Interpretative Phenomenological Analysis (IPA) was employed, involving 25 students from the D-III Public Relations Program at AKMRTV Jakarta. Data were collected through in-depth interviews, digital observations, and analysis of 218 AI conversational documents. The findings reveal that students perceive AI as an academic thinking partner, discussion companion, and virtual mentor, fostering relational attachment and supporting idea development. Students actively assign personas to AI platforms, applying interpersonal communication norms and critical verification during interactions. Based on these insights, the Prosopopoeic AI Literacy (PAIL) model was developed, consisting of five dimensions: Persona Awareness, Relational Awareness, Critical Verification, Academic Agency, and Ethical Reflection. The study concludes that AI literacy encompasses both technical skills and reflective, ethical, and relational competencies, positioning AI as a quasi-social actor in higher education. These findings provide practical implications for AI integration into curricula, promoting responsible, ethical, and effective human-AI communication in academic environments.
The Meaning of the Term “Gus” in the Case of Gus Miftah: A Peircean Semiotic Analysis Pitoyo Pitoyo; Rizky Wulan Ramadhani
Jurnal Komunikasi dan Bisnis Vol. 13 No. 2 (2025): November 2025 - April 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i2.1489

Abstract

Miftah Maulana Habiburrahman, widely known as Gus Miftah, is a preacher and the leader of the Ora Aji Islamic Boarding School in Sleman, Yogyakarta. A viral video in which he mocked an iced tea seller using the word “goblok” sparked public backlash and raised questions regarding his use of the honorific title “Gus.” This study aims to analyze the meaning of the word Gus attached to Miftah using Charles Sanders Peirce’s semiotic framework. Employing a qualitative method through literature review and historical texts, the study explores the genealogical claims linking Miftah to Kiai Ageng Muhammad Hasan Besari. Using Peirce’s triadic model—Representamen, Object, and Interpretant—the findings indicate that Miftah functions as the object, Gus as the representamen, and the interpretant refers to a lineage of prominent kiai figures affiliated with Nahdlatul Ulama (NU), used as personal branding. However, based on available records and family statements, Miftah has no blood relation to Kiai Ageng Besari and does not descend from any NU kiai lineage, casting public doubt on his claim to the Gus title. The study urges the public to critically assess religious figures' claims to noble lineage and suggests further research into the genealogy of Kiai Ageng Besari, given gaps in available records since the 1960s.
Media Construction in the MBG Poisoning Case: An Analysis of Framing, Hegemony, and Social Learning in Kompas.com and BBC News Indonesia Pitoyo Pitoyo; Yani Tri Wijayanti; Bella Amalia
Jurnal Komunikasi dan Bisnis Vol. 14 No. 1 (2026): May - October
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v14i1.2013

Abstract

This study analyzes media construction in the Free Nutritious Meal (MBG) poisoning case in Cipongkor District, West Bandung Regency, through framing, hegemony, and social learning in the coverage of Kompas.com and BBC News Indonesia. Using a qualitative approach, the study applies Robert N. Entman’s framing analysis, supported by Antonio Gramsci’s theory of hegemony and social learning theory. The data consist of seven news articles published in September 2025. The findings show clear differences in framing. Kompas.com presents the incident as a technical problem by emphasizing government responses and operational solutions. In contrast, BBC News Indonesia highlights the humanitarian impact and systemic weaknesses, offering a more critical perspective. The two media outlets also shape different forms of social learning: Kompas.com tends to strengthen public trust, whereas BBC News Indonesia increases concerns about the safety of the program.
Co-Authors Bagus Dwi Bramantyo Bella Amalia Dyah Anggraini Edy Prihantoro Fery Harianto Lukman Hakim Muhamad Mirzan Hasan Bisri Noviawan Rasyid Ohorella Rajab Ritonga Rizky Wulan Ramadhani Sabrina Rahma Utami Yani Tri Wijayanti