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Network Analysis and Actors #CancelOmnibusLaw on Twitter Social Media Using Social Network Analysis (SNA) Sabrina Rahma Utami; Rika Nurismah Safitri; Yohanes Ari Kuncoroyakti
JCommsci - Journal Of Media and Communication Science Vol. 4 No. 3 (2021): JCommsci Vol 4 No 3 2021
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v4i3.111

Abstract

Omnibus Law is the merging of several different rules into one law. RUU Cipta Kerja is one part of the Omnibus Law that attracts attention because it is considered detrimental to society. This caused a lot of rejection and protests from the society. The protest was held directly in the form of demonstrations in various regions of Indonesia and also in Twitter through #BatalkanOmnibusLaw. The purpose of this research is to find out the analysis of communication networks and identify influential actors in #BatalkanOmnibusLaw on Twitter. This research uses Social Network Analysis (SNA) methods and Computer-mediated Communication theory. Data is collected through Twitter from August 1-October 31, 2020. The process of analyzing and retrieving data is using Netlytic.org and Gephi software. The results showed that there were 62 actors with 153 interactions. Proximity between actors is worth 3, meaning close proximity and easy interaction between actors. The interactions created between actors are very few, uneven ,and the interactions that occur only one way. The #BatalkanOmnibusLaw is centered on ten actors, the most dominant account is @fraksirakyatid. Based on degree centrality analysis, closeness centrality, betweenness centrality, and eigenvector centrality the most influential actors in #BatalkanOmnibusLaw network are @fraksirakyatid and @walhinasional. Keywords: #BatalkanOmnibusLaw, Twitter, Actor, Communication Network
The Utilization of Social Media as Marketing Communications Medium on Pandemic Situation (Study on Bogor Botanical Garden) Rika Nurismah Safitri; Pitoyo
International Journal of Educational Research & Social Sciences Vol. 3 No. 1 (2022): February 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v3i1.259

Abstract

The tourism industry is one of the sectors that impacted by the covid-19 pandemic. The Bogor Botanical Garden is the most visited tourist spot in Bogor City in 2016. But since December 2019 the coronavirus has spread around the world, until WHO declared it a global pandemic. Therefore, people are required to stay at home to reduce interaction with other individuals and reduce the spread of the corona virus. Many tourist attractions can not survive until they have to close. However, Bogor Botanical Garden still survives during this pandemic. Because of these problems, researchers aim to examine marketing communications conducted by Bogor Botanical Garden by utilizing social media. The research used qualitative method by taking data in an interview. The theories used are the Computer Mediated Communication Theory or CMC and constructivism paradigm. The results showed that The Botanical Garden has several social media whose main purpose is to conduct marketing communication to its consumers. The Botanical Garden also implements some form of CMC. The social media used by the Botanical Gardens are website, Facebook, Instagram, twitter, YouTube, and ticktock. There are four forms of CMC found in the Bogor Botanical Gardens, namely social media, instant messages, video conferences, and email.