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All Journal International Journal of Economics, Commerce, and Management International Conference on Digital Advanced Tourism, Management, and Technology Green Economics: International Journal of Islamic and Economic Education Brilliant International Journal of Management and Tourism
Hesti Respatiningsih
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Upskilling and Reskilling in Improving Competence of Competitive Human Resources in the Era of Digital Economy Anes Arini; Hesti Respatiningsih
Brilliant International Journal Of Management And Tourism Vol. 4 No. 1 (2024): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2738

Abstract

This research aims to analyse upskilling and reskilling in improving the competence of competitive human resources in the digital economy era, especially in MSMEs. This research uses descriptive qualitative methods, with data collection through online document searches and literature reviews. The results showed that increasing the competence of MSME HR in the digital economy era is prioritised on how to gather resources and create the right synergy to direct each workforce, especially those with low to high competence. Creating a comprehensive approach to low competency HR can be addressed in a coordinated and coherent manner, comprehensive and ensuring that MSMEs have ongoing support. The implementation of upskiling and reskilling to improve the competence of MSME HR needs to involve the public sector, private sector and other stakeholders so that a good and comprehensive ecosystem is built
Measuring Customer Loyalty Through Service Quality and Customer Satisfaction at Wirun Pharmacy in Purworejo Regency Safina Yuliani; Hesti Respatiningsih; Dewi Shanti Nugrahani
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): June : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.5233

Abstract

This study aims to analyze the extent to which service quality and customer satisfaction influence consumer loyalty at Wirun Pharmacy, Purworejo Regency. The research adopts a quantitative explanatory approach, employing multiple linear regression, t-test, F-test, and coefficient of determination analysis as its analytical techniques. The sample of 104 respondents was determined using the Lemeshow formula to ensure representativeness. The findings of the study demonstrate that both service quality and customer satisfaction exert a positive and significant influence on customer loyalty. Among these two factors, customer satisfaction emerges as the most dominant variable shaping loyalty, highlighting its central role in determining whether consumers remain committed to continuing their transactions with the pharmacy. These results suggest that ensuring customer satisfaction is not only an outcome but also a strategic tool to foster long-term loyalty. Furthermore, the research underscores the necessity for pharmacy service providers to maintain high standards of service quality, while simultaneously focusing on customer-oriented strategies that prioritize satisfaction. Continuous improvement in aspects such as responsiveness, reliability, assurance, and empathy becomes essential to enhance consumer experiences. Practical implications of the findings provide valuable insights for pharmacy managers in designing service innovations, implementing customer-centered policies, and strengthening retention strategies in a competitive healthcare service environment. Overall, this study contributes to the understanding of how service-related factors interact to create sustainable consumer loyalty, offering guidance for both academic research and managerial practices in the field of pharmacy services. The study also highlights the relevance of customer relationship management, innovation, and effective communication as critical elements to sustain competitive advantage in the dynamic pharmaceutical industry.
The Impact of Ratings and Influencer Marketing on Consumer Purchase Decisions For Skincare Products on The Shopee Marketplace Selmadea Oktaviana; Dewi Shanti Nugrahani; Hesti Respatiningsih
International Journal of Economics, Commerce, and Management Vol. 2 No. 4 (2025): October : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i4.541

Abstract

This study aims to examine the influence of ratings and influencer marketing on purchasing decisions for skincare products on the Shopee marketplace. This quantitative study involved 96 respondents and used multiple linear regression data analysis. The results show that ratings and influencer marketing have a significant influence. Purchasing decisions are influenced by ratings, which is the most dominant variable, meaning that the higher the rating, the greater the interest in the product. These findings emphasize the importance for sellers to maintain product and service quality to maintain high ratings and to collaborate with credible influencer marketers to strengthen their marketing strategies.
How To Improve Financial Performance For Disable People Organizer? Nur Siyami; Hesti Respatiningsih; Rizki Dewantara
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.55

Abstract

Financial problems can be avoided by understanding the importance of financial literacy as a basic need. In general, vulnerable groups, including people with disabilities, have a low level of financial literacy and are categorized as a low income group, so it is still difficult to gain access to financial institutions, products and services. Therefore, there is a need for on going multi-sectoral education and assistance so that business groups with disabilities are more financially literate so that they can increase their financial independence and deserve financial services. This research aims to examine the impact of Financial Literacy, Financial Inclusion and Financial Technology on the Financial Performance of DPO Restu Abadi Puworejo. Data collection techniques in this research were obtained by observation, interviews, questionnaires, documentation and literature study. The population in this study were members of the DPO Restu Abadi Purworejo. The sampling technique used was purposive sampling with the criteria for members who had joined for more than 3 years, had an active business for 2 years and had consistent business income for 1 year, resulting in a total sample of 8 people. The data analysis techniques in this research are Multiple Linear Regression, Determination Test, and Hypothesis Test (T Test and F Test). Multiple regression analysis produces the equation Y=a+bX1+bX2+e. The regression results show that financial literacy, financial inclusion and financial technology have an impact on increasing the financial performance of DPO Restu Abadi Purworejo.
Implementation Of Green Business Ecoprint Industry In Purworejo Regency Tri Wahyu Lestari; Adi Sucipto; Hesti Respatiningsih
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.56

Abstract

The ecoprint industry in Purworejo Regency is one of the industries committed to doing business in an environmentally friendly manner. Green business is the main focus in the operation of the ecoprint industry. In this context, green business refers to business practices that aim to improve sustainability and reduce negative environmental impacts. This descriptive qualitative research aims to explain how green business is applied in the ecoprint industry in Purworejo Regency. To find out how green business is implemented in the ecoprint industry in Purworejo Regency, the author interviewed the owner and the production department. Miles and Huberman techniques were used to analyse the data. The results of this study are that the application of green business in the ecoprint industry is reflected in the use of natural materials from plants and natural fibres that have been proven to reduce water and air pollution produced, there are efforts to educate consumers about the importance of environmentally friendly products and their benefits to the environment, and have used environmentally friendly packaging. In addition, the ecoprint industry in Purworejo Regency is implementing an efficient energy management system. Green business in the ecoprint industry is the right step to reduce negative impact on the environment. Overall, the ecoprint industry in Purworejo Regency has successfully operated a business with green business principles. In an era that is increasingly aware of the importance of sustainability, these steps not only provide benefits to the environment, but also enhance the good image of SMEs.
Building Purchase Decisions For Fashion Products in E-Commerce: The Role Of Social Media Endorsers, Viral Marketing, And Perceived Quality Lilis Purwitasari; Hesti Respatiningsih; Dewi Shanti Nugrahani
Green Economics: International Journal of Islamic and Economic Education Vol. 2 No. 1 (2025): Green Economics: International Journal of Islamic and Economic Education
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v2i1.162

Abstract

The purpose of this study was to see how social media endorsements, viral advertising, and perceived quality can build Shopee consumers' decisions in Purworejo Regency to buy fashion products in e-commerce. We conducted data analysis using regression, t-test, and F-test on a sample of 107 respondents. The results showed that social media endorser and viral marketing variables had a positive and significant effect on purchase decisions, while perceived quality did not show a significant positive impact. These findings highlight the importance of marketing strategies that incorporate social media endorsers and viral marketing in influencing consumer purchase decisions. This research provides valuable insights for marketers in designing effective campaigns for fashion products on e-commerce platforms.
Co-Authors Adi Sucipto, Adi Anes Arini Dewi Shanti Nugrahani Lilis Purwitasari Nur Siyami Rizki Dewantara Safina Yuliani Selmadea Oktaviana Tri Wahyu Lestari