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All Journal Progress: Jurnal Manajemen dan Akuntansi
Hesti Respatiningsih
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Decision Sciences, Operations Research & Management

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Efektifitas Dan Kontribusi Pbb-P2 Terhadap Pendapatan Asli Daerah Kabupaten Purworejo Tahun 2018-2022 Aries Prasetyo Wibowo; Hesti Respatiningsih; Dewi Shanti Nugrahani
Progress Vol. 18 No. 1 (2025): Progress : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

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Abstract

The purpose of this study is to determine the level of effectiveness and contribution of Rural and Urban Land and Building Tax (PBB-P2) to the Original Regional Income of Purworejo Regency in 2018-2022. The stages in analyzing the level of effectiveness are carried out by comparing the target revenue and the realization of PBB-P2 revenue. Contribution analysis can be carried out by comparing the realization of PBB-P2 revenue and the realization of Original Regional Income owned by Purworejo Regency. The data analysis technique used is quantitative descriptive. Quantitative descriptive analysis is used to explain and present data obtained from agencies by providing a general description in accordance with the reality at the time of conducting research analyzing the level of effectiveness of Rural and Urban Land and Building Tax (PBB-P2). Based on the research conducted by the author, the results of the study were obtained, namely the level of effectiveness of Rural and Urban Land and Building Tax (PBB-P2) revenues in Purworejo Regency in 2018-2022 averaged 109.712% and showed very effective criteria, the level of contribution of Rural and Urban Land and Building Tax (PBB-P2) revenues to Purworejo Regency's Original Regional Income in 2018-2022 averaged 9.46% and fell into the very poor criteria.
Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Fahri Ichsan; Hesti Respatiningsih; Anes Arini
Progress Vol. 18 No. 1 (2025): Progress : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

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Abstract

There are three major e-commerce platforms in Indonesia, namely Tokopedia, Shopee, and Lazada. These three e-commerce platforms compete to win the hearts of consumers. There are several factors that can influence purchasing decisions, one of which is social media marketing. Based on this background, the author is interested in conducting a study entitled The Influence of Social Media Marketing on Purchasing Decisions. The population in this study consists of consumers who have made purchases on Shopee, domiciled in Purworejo Regency, and have a Shopee application account. The exact number is unknown due to the lack of available data. The sample was taken using purposive sampling, totaling 100 respondents. Data analysis techniques used include simple linear regression, coefficient of determination, and t-test. The results of the simple linear regression test showed a constant value of 9.052 with an a b value of 0.947. The results of the coefficient of determination test showed an R square value of 51.8%. The results of the t-test show that the calculated t-value is greater than the t-table value (10.258 > 1.661) with a significance value of 0.000 (< 0.05).
Co-Authors Anes Arini Aries Prasetyo Wibowo Dewi Shanti Nugrahani Fahri Ichsan