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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Akuntansi dan Pajak Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences Global Management: International Journal of Management Science and Entrepreneurship Green Economics: International Journal of Islamic and Economic Education Brilliant International Journal of Management and Tourism

Dewi Shanti Nugrahani

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Author-ID : 2654433

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 11 Documents Claim Missing Document

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STRATEGI KOMUNIKASI PEMASARAN MELALUI PERIKLANAN PUBLIC RELATIONS Dewi Shanti Nugrahani
SEGMEN Jurnal Manajemen dan Bisnis No 1 (2006): J u r n a l M a n a j e m e n & B i s n i s
Publisher : FE Program Studi Manajemen

Marketing communication is needed by the company to communicate its product to cunsumer. One of the strategy for doing marketing communication is through public relations advertising. The form of PR advertising is corporate advertising which has aim to build the image and good will of company. The image and goodwill of company will support the activity of advertising company, so the consumer is eager to consumme the product of the company. Keywords: marketing communication, public relations, corporate advertising

KAJIAN TENTANG KEKUATAN MEREK Dewi Shanti Nugrahani
SEGMEN Jurnal Manajemen dan Bisnis No 2 (2006): J u r n a l M a n a j e m e n & B i s n i s
Publisher : FE Program Studi Manajemen

This article discusses about the power of brand for the company. By having the strength of brand, the company will obtain the consumers trust that they will always choose and loyal toward this brand. The supporting factor in building the strength of brand is the perception of consumer. Keywords: brand, the power of brand, perception

E-COMMERCE UNTUK PEMASARAN PRODUK USAHA KECIL DAN MENENGAH Dewi Shanti Nugrahani
SEGMEN Jurnal Manajemen dan Bisnis Vol 7, No 1 (2011): J u r n a l M a n a j e m e n & B i s n i s
Publisher : FE Program Studi Manajemen

The development of Information Technology which is used by a business is called e-commerce. E-commerce is not only used by abig company but also used by the doer of Small and Medium Enterprise (SME). E-commerce is the one of methods which is used by the doer of Small and Medium Enterprise (SME) to market their products. By using e-commerce, the marketing of Small and Medium Enterprise (SME) products can be widespread so Small and Medium Enterprise (SME) can obtain bigger profit. Keywords : e-commerce, product marketing, Small and Medium Enterprise

PENGARUH LIKUIDITAS, KECUKUPAN MODAL DAN EFISIENSI OPERASIONAL TERHADAP PROFITABILITAS PADA PERBANKAN YANG TERDAFTAR DI BEI Heri Listiyawan; Anna Probowati; Dewi Shanti Nugrahani; Adi Sucipto
Jurnal Akuntansi dan Pajak Vol 24, No 2 (2024): JAP : Vol. 24, No. 2, Agustus 2023 - Januari 2024
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v24i2.12262

This study aims to analyze the effect of liquidity, capital adequacy and operational efficiency on profitability in banking companies listed on the IDX. This study uses a quantitative approach using data from the company's annual financial statements. Research respondents are banking companies listed on the Indonesia Stock Exchange. The sample is the annual report of banking companies listed on the Indonesia Stock Exchange. The sampling technique used was purposive sampling with a research sample of 29 respondents. Methods of data analysis using multiple linear regression test. The results of the calculation of the Coefficient of Determination (R2) show that the contribution of liquidity, capital adequacy and operational efficiency to ROA in banking companies listed on the IDX is 18%, while the remaining 82% is influenced by other factors not included in the analysis of this study. Based on the statistical results of the t test, it was concluded that liquidity had no significant effect on ROA, capital adequacy had no significant effect on ROA, the operational efficiency variable had no significant effect on ROA. Based on the statistical results of the F test, it is concluded that liquidity, capital adequacy and operational efficiency simultaneously (simultaneously) have no significant effect on profitability. Keywords: liquidity, capital adequacy, operational efficiency.

MEMBANGUN KEMAMPUAN UMKM DI DESA SENDANGIJO UNTUK MENJANGKAU PASAR GLOBAL MELALUI DIGITAL MARKETING DI DASAWISMA BUNGA TELANG Rizky Ramadhan Aprian Aditama; Anna Probowati; Dewi Shanti Nugrahani
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.16792

Distrik Selogiri, yang terletak di ujung barat laut Wonogiri, adalah pintu gerbang utama ke wilayah tersebut. Terdiri dari 11 desa dan memiliki luas 9.325,96 hektar, Selogiri dikenal dengan keramahan warganya. Desa Sendang Ijo merupakan salah satu desa dengan 8 dusun, antara lain Dusun Keblokan, Bagusan, dan Sukorejo. Di sini, ada Dawis Telang, kelompok perempuan aktif yang tergabung dalam PKK. Dibentuk pada tahun 2022, Dawis Telang dipimpin oleh Ibu Suyatmi, Ibu Nita (sekretaris), dan Ibu Ning (bendahara). Kelompok ini secara rutin mengadakan kegiatan, seperti pertemuan sosial dan kompetisi, yang mendorong semangat kebersamaan dan kekompakan. Prestasi Dawis Telang yang membanggakan antara lain juara 3 lomba kebun dawis dan juara 2 lomba rumah sehat tingkat kecamatan. Dawis Telang memiliki produk unggulan yaitu bunga telang yang diolah menjadi teh dan sirup. Namun, pemasaran dan penjualan masih menjadi kendala utama. Produk ini hanya dipasarkan di RT 03/08 Desa Sendang Ijo. Menyadari hal tersebut, Dawis Telang bertekad untuk meningkatkan bisnisnya melalui digital marketing. Pengabdian masyarakat ini bertujuan untuk mensosialisasikan dan memperkenalkan strategi pemasaran digital kepada perempuan Dawis Telang. Diharapkan Dawis Telang dapat memanfaatkan platform digital untuk memperluas jangkauan pasar dan meningkatkan penjualan produk unggulan mereka. Dengan dukungan dan pelatihan yang tepat, Dawis Telang berpotensi menjadi contoh sukses pengembangan bisnis berbasis digital di Desa Sendang Ijo dan sekitarnya. Kemajuan Dawis Telang akan membawa manfaat bagi kesejahteraan anggotanya dan masyarakat luas. Kata kunci : Pemberdayaan Ekonomi, Digital Marketing, UMKM, Pemasaran Online, Dasawisma, PKK, Inovasi Bisnis, Media Sosial, E-commerce, Peningkatan Kapasitas. Abstract Selogiri District, located at the northwestern tip of Wonogiri, is the main gateway to the region. Consisting of 11 villages and has an area of 9,325.96 hectares, Selogiri is known for the friendliness of its residents. Sendang Ijo Village is one of the villages with 8 hamlets, including Keblokan, Bagusan, and Sukorejo Hamlets. Here, there is Dawis Telang, an active women's group that is a member of the PKK. Formed in 2022, Dawis Telang is led by Mrs. Suyatmi, Mrs. Nita (secretary), and Mrs. Ning (treasurer). This group regularly holds activities, such as social gatherings and competitions, which encourage the spirit of togetherness and cohesiveness. Dawis Telang's proud achievements include 3rd place in the dawis garden competition and 2nd place in the sub-district level healthy house competition. Dawis Telang has a superior product, namely telang flowers which are processed into tea and syrup. However, marketing and sales are still the main obstacles. This product is only marketed in RT 03/08 Sendang Ijo Village. Realizing this, Dawis Telang is determined to increase his business through digital marketing. This community service aims to socialize and introduce digital marketing strategies to Dawis Telang women. It is hoped that Dawis Telang can utilize digital platforms to expand market reach and increase sales of their superior products. With the right support and training, Dawis Telang has the potential to become a successful example of digital-based business development in Sendang Ijo Village and its surroundings. The progress of Dawis Telang will bring benefits to the welfare of its members and the wider community. Keywords: Economic Empowerment, Digital Marketing, MSMEs, Online Marketing, Dasawisma, PKK, Business Innovation, Social Media, E-commerce, Capacity Building.

PENGARUH CONTENT CREATOR DAN PROMOSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DAN DIMODERASI OLEH TRUST PADA APLIKASI TIKTOK SHOP DI MAHASISWA FE UNISRI Aprian Aditama, Rizky Ramadhan; Anna Probowati; Dewi Shanti Nugrahani
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

The advancement of digital technology has transformed consumer shopping behavior, where the presence of Content Creators and price promotion strategies play a crucial role in influencing purchasing decisions on e-commerce platforms such as TikTok Shop. This study aims to analyze the influence of Content Creators and price promotions on purchasing decisions, with trust as a moderating variable. A quantitative research approach was employed, utilizing Partial Least Square - Structural Equation Modeling (PLS-SEM) for data analysis on 175 respondents, consisting of students from the Faculty of Economics at Slamet Riyadi University, Surakarta. The findings indicate that both Content Creators and price promotions have a positive and significant impact on purchasing decisions. Furthermore, trust serves as a moderating variable that strengthens the relationship between Content Creators and purchasing decisions. The implications of this study suggest that marketers should optimize digital marketing strategies by selecting credible Content Creators and fostering consumer trust to enhance sales conversions on TikTok Shop. Keywords : Content Creator, Price Promotion, Trust, Purchasing Decision, TikTok Shop

Analysis of the Determinants of Consumer Behavior in Purchasing PE Goats in Purworejo Regency Indah Purwaningsih; Hesti Respatiningsih; Dewi Shanti Nugrahani
International Journal of Economics and Management Sciences Vol. 2 No. 3 (2025): Agustus : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i3.888

The purpose of this study was to see how cultural, social, personal and psychological factors can shape consumer decisions in Purworejo Regency in purchasing PE goats. This study used a quantitative approach with a sample size of 110 respondents. Data analysis was carried out through multiple linear regression, t-test and F-test. The results showed that simultaneously the four factors had a significant effect on purchasing decisions for PE goats. However, partially, only social and psychological factors had a significant effect, while cultural and personal factors did not show a significant effect. This finding emphasizes the importance of a marketing approach that considers the influence of the social environment and psychological drives of consumers in purchasing decisions. The implications of this study indicate that an understanding of social and psychological factors can be utilized to strengthen product promotion and communication strategies in the PE goat farming sector.

Measuring Generation Z’s Purchasing Decisions on Fashion Products on TikTok Live Streaming Tri Wahyu Apriyani; Hesti Respatiningsih; Dewi Shanti Nugrahani
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 3 (2025): August : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i3.342

This study aims to analyze the influence of content marketing and live streaming on purchasing decisions for fashion products among Generation Z users of the TikTok platform. In the era of digitalization and social media dominance, TikTok has emerged as one of the most influential platforms shaping consumer behavior, particularly for the younger generation. The research adopts an associative quantitative approach using a questionnaire survey distributed to 102 respondents who actively use TikTok for fashion-related content. The collected data were analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS 4 to test the hypothesized relationships between variables. The results indicate that both content marketing and live streaming significantly and positively affect purchasing decisions. The path coefficients of 0.361 for content marketing and 0.521 for live streaming demonstrate their substantial contribution. Furthermore, the research model yields an R-squared value of 0.640, suggesting that these two independent variables collectively explain 64% of the variance in purchasing decisions among Generation Z. In addition, the validity and reliability tests confirm that all constructs fulfill the eligibility criteria, reinforcing the robustness of the measurement model. These findings emphasize that content-based marketing strategies, when designed to be engaging, interactive, and visually appealing, are highly effective in fostering consumer interest and driving purchase intention. Live streaming, in particular, serves as a powerful marketing tool by offering real-time interaction, product demonstration, and a sense of authenticity that resonates strongly with Generation Z’s consumption patterns. The implications of this research highlight the strategic importance for fashion brands to optimize their digital marketing practices by integrating creative content marketing and live streaming features on TikTok.

Measuring Customer Loyalty Through Service Quality and Customer Satisfaction at Wirun Pharmacy in Purworejo Regency Safina Yuliani; Hesti Respatiningsih; Dewi Shanti Nugrahani
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): June : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.5233

This study aims to analyze the extent to which service quality and customer satisfaction influence consumer loyalty at Wirun Pharmacy, Purworejo Regency. The research adopts a quantitative explanatory approach, employing multiple linear regression, t-test, F-test, and coefficient of determination analysis as its analytical techniques. The sample of 104 respondents was determined using the Lemeshow formula to ensure representativeness. The findings of the study demonstrate that both service quality and customer satisfaction exert a positive and significant influence on customer loyalty. Among these two factors, customer satisfaction emerges as the most dominant variable shaping loyalty, highlighting its central role in determining whether consumers remain committed to continuing their transactions with the pharmacy. These results suggest that ensuring customer satisfaction is not only an outcome but also a strategic tool to foster long-term loyalty. Furthermore, the research underscores the necessity for pharmacy service providers to maintain high standards of service quality, while simultaneously focusing on customer-oriented strategies that prioritize satisfaction. Continuous improvement in aspects such as responsiveness, reliability, assurance, and empathy becomes essential to enhance consumer experiences. Practical implications of the findings provide valuable insights for pharmacy managers in designing service innovations, implementing customer-centered policies, and strengthening retention strategies in a competitive healthcare service environment. Overall, this study contributes to the understanding of how service-related factors interact to create sustainable consumer loyalty, offering guidance for both academic research and managerial practices in the field of pharmacy services. The study also highlights the relevance of customer relationship management, innovation, and effective communication as critical elements to sustain competitive advantage in the dynamic pharmaceutical industry.

The Impact of Ratings and Influencer Marketing on Consumer Purchase Decisions For Skincare Products on The Shopee Marketplace Selmadea Oktaviana; Dewi Shanti Nugrahani; Hesti Respatiningsih
International Journal of Economics, Commerce, and Management Vol. 2 No. 4 (2025): October : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i4.541

This study aims to examine the influence of ratings and influencer marketing on purchasing decisions for skincare products on the Shopee marketplace. This quantitative study involved 96 respondents and used multiple linear regression data analysis. The results show that ratings and influencer marketing have a significant influence. Purchasing decisions are influenced by ratings, which is the most dominant variable, meaning that the higher the rating, the greater the interest in the product. These findings emphasize the importance for sellers to maintain product and service quality to maintain high ratings and to collaborate with credible influencer marketers to strengthen their marketing strategies.

Co-Authors Adi Sucipto Anna Probowati Aprian Aditama, Rizky Ramadhan Heri Listiyawan Hesti Respatiningsih Hesti Respatiningsih Indah Purwaningsih Lilis Purwitasari Rizky Ramadhan Aprian Aditama Safina Yuliani Selmadea Oktaviana Tri Wahyu Apriyani

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