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All Journal Jurnal Manajemen Bisnis Kewirausahaan Digital Innovation : International Journal Of Management Global Management: International Journal of Management Science and Entrepreneurship Brilliant International Journal of Management and Tourism Progress: Jurnal Manajemen dan Akuntansi Prospect : Jurnal Manajemen dan Akuntansi
Anes Arini
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Break-Event Point (BEP) dalam Produksi Clorot Cemethut Purworejo Sebagai dasar Penetapan Harga dan Volume Produksi Optimal Dewi Yuliyanti; Hesti Respatiningsih; Anes Arini
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2478

Abstract

This study aims to analyze the Break-Even Point (BEP) of Clorot Cemethut MSMEs in Purworejo during 2022-2024 as a basis for pricing and production optimization. Quantitative descriptive methods are used to calculate BEP, Margin of Safety (MoS), and optimal production volume. The results show fluctuations in BEP and MoS each year which are influenced by fixed costs, variables, and sales. Variations in production BEP indicate the minimum amount of sales required so that MSMEs do not suffer losses. MoS increased rapidly in 2024, providing flexibility in pricing strategy. It is recommended that MSMEs evaluate BEP and MoS periodically to adjust their strategies to market dynamics, increase profitability, and improve business sustainability. This study provides a better basis for decision making in facing competition and market changes.
Analysis of Financial Feasibility and Marketing Management of Etawa Kaligesing Goat Farming Business: (Case Study of the Setia Farm Goat Breeder Group) Vista Alifia Indriyani; Hesti Respatiningsih; Anes Arini
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 3 (2025): August : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i3.335

Abstract

This research aims to analyze the financial feasibility and marketing strategy of Etawa goat farming in Kaligesing District, which is recognized as one of the main centers for Etawa goat breeding in Indonesia. The case study was conducted at Setia Farm, a representative and active breeder in the region. The financial analysis employed several indicators, including Break-Even Point (BEP), Net Present Value (NPV), Internal Rate of Return (IRR), and Gross Benefit-Cost Ratio (Gross B/C). The findings show that the Gross B/C value reached 4.7, indicating a high return compared to investment cost. The NPV value was positive, and the IRR exceeded the prevailing loan interest rate, highlighting that the business generates significant profitability over time. Additionally, the BEP was achieved in a relatively short period, which signifies the business has strong potential for short-term capital recovery and low financial risk. From a marketing perspective, Setia Farm implements a combination of product excellence, adaptive pricing strategies, diverse distribution channels, and active promotional efforts. Their flagship products—mainly superior Etawa goats and processed dairy products—are positioned to meet market demand effectively. The farm also uses both direct marketing and digital platforms, such as social media and e-commerce, to expand its reach. Promotion is carried out through agricultural events, online campaigns, and collaboration with livestock communities. These strategies contribute to increasing brand awareness, building customer loyalty, and improving competitiveness. The integration of financial feasibility and strategic marketing supports the sustainability and growth of Etawa goat farming in Kaligesing. The results of this study can serve as a reference for livestock entrepreneurs, investors, and policymakers in developing similar agribusiness models that are profitable, resilient, and market-oriented.
Upskilling and Reskilling in Improving Competence of Competitive Human Resources in the Era of Digital Economy Anes Arini; Hesti Respatiningsih
Brilliant International Journal Of Management And Tourism Vol. 4 No. 1 (2024): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2738

Abstract

This research aims to analyse upskilling and reskilling in improving the competence of competitive human resources in the digital economy era, especially in MSMEs. This research uses descriptive qualitative methods, with data collection through online document searches and literature reviews. The results showed that increasing the competence of MSME HR in the digital economy era is prioritised on how to gather resources and create the right synergy to direct each workforce, especially those with low to high competence. Creating a comprehensive approach to low competency HR can be addressed in a coordinated and coherent manner, comprehensive and ensuring that MSMEs have ongoing support. The implementation of upskiling and reskilling to improve the competence of MSME HR needs to involve the public sector, private sector and other stakeholders so that a good and comprehensive ecosystem is built
Analisis Peran Ganda Perempuan dan Stres Kerja pada Kualitas Kerja Karyawati PT Unggulrejo Wasono Rizka Oktavia; Dewi Shanti Nugrahani; Anes Arini
Progress Vol. 19 No. 1 (2026): Progress : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

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Abstract

This study aims to analyze the impact of women’s dual roles and work stress on the work quality of female employees in the Production Division of PT Unggulrejo Wasono, Purworejo. The background of this research arises from the phenomenon of married female workers who must balance household responsibilities with factory production demands, a condition that often leads to stress and decreased work performance. Using a qualitative approach, data were collected through observation, in-depth interviews, and documentation, and analyzed using Miles and Huberman’s interactive model. The findings reveal that dual roles significantly influence work quality, with many female employees experiencing physical and mental fatigue that lowers concentration, accuracy, and productivity. Work stress is triggered by excessive workloads, high production targets, uncomfortable working conditions, and limited interpersonal support. There are three findings: (1) negative impacts on female employees without family support; (2) dual roles serve as a motivator when supported by spouses or parents; and (3) fluctuating effects depending on household and work conditions. The research implications affirm that PT Unggulrejo Wasono's efforts to address dual roles and work stress remain limited but somewhat helpful. Counseling programs and stress management training have had a positive impact on some female employees, although the effects are not yet widespread due to the absence of structural policies such as workload adjustments or childcare support. As a result, the work quality of employees who receive support tends to be more stable, while those without support remain vulnerable to decreased productivity and increased absenteeism. Therefore, while the existing efforts are beneficial, their effectiveness needs to be improved to achieve broader positive outcomes.
Strategi Iklan Online (Studi Iklan Shopee di Media Sosial) Desita Catur Setyo Pramesti; Nur Siyami; Anes Arini
Prospect : Jurnal Manajemen dan Akuntansi Vol. 13 No. 1 (2024): Prospect : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

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Abstract

The business world in 2020 is said to be a golden year. There is no end to discussing business developments in the country. This is because Indonesia itself is a country that has extraordinary business development potential. Many analysts and observers say that Indonesia is a very large market to be a good habitat for business development followed by the development of the existing internet. Shopee is a buying and selling site or online market place that specifically provides buying and selling transactions. These advertisements often appear on internet or online social media. Likewise with the public, when they see Shoope advertisements in online media, many consumers are interested and carry out buying and selling transactions. They often buy products such as clothes, beauty equipment and other accessory products. Shopee advertisements appear almost all the time on Social Media, Shopee advertisements also offer discounts, free shipping and quality goods.
Pengaruh Lingkungan Kerja dan Motivasi Kerja terhadap Kinerja Pegawai pada Kantor Pertanahan Kabupaten Purworejo Lina Dwi Wulandari; Anes Arini; Hesti Respatiningsih
Prospect : Jurnal Manajemen dan Akuntansi Vol. 14 No. 2 (2025): Prospect : Jurnal Manajemen dan Akuntasi
Publisher : STIE Rajawali Purworejo

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Abstract

The study aims to determine whether there is a partial and simultaneous positive and significant effect between the independent variables, namely work environment (X1) and work motivation (X2), on the dependent variable, which is employee performance (Y). The subject of this research were all employees of the Purworejo Regency Land Office who had ASN status. The sampling method uses non – probability sampling, namely saturated sampling, as many as 53 employees. The result of data analysis show that partially the work environment has a positive effect on employee performance. The work environment which includes lighting, air temperature, noise, use of color, space for movement, ability to work and relationship beetwen employees has a significant impact on employee performance.Apart from that, work motivation alsohas a positive effect on employee performance. Employee work motivation is influenced by various factor such as performance benefits, working conditions, work facilities, work performance and recognition from superiors, all of which have a direct impact on employee performance.
Pengaruh Flash Sale dan Live Streaming terhadap Perilaku Impulsive Buying pada Marketplace Shopee di Kabupaten Purworejo Aisya Putri Sintowati; Anes Arini; Anna Probowati
Prospect : Jurnal Manajemen dan Akuntansi Vol. 14 No. 2 (2025): Prospect : Jurnal Manajemen dan Akuntasi
Publisher : STIE Rajawali Purworejo

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Abstract

This research aims to find out whether there is a positive and significant influence between flash sales and live streaming on impulsive buying behavior on the Shopee marketplace in Purworejo Regency. Data collection was carried out using observation techniques, interviews, questionnaires, literature studies and documentation. The population of this research is Shopee consumers in the Purworejo Regency area whose number is unknown and can be said to be in the infinite category. The research sample was 96 people using purposive sampling technique. The data obtained were analyzed using techniques: validity test, reliability test, multiple linear regression, coefficient of determination, t test, and f test. Multiple regression analysis produces the equation Y = 9.271 + 0.477 X1 + (-0.154) X2 + e. Hypothesis testing (t test) shows that there is a positive and significant influence between flash sales on impulsive buying behavior on the Shopee marketplace and there is no positive and significant influence between live streaming on impulsive buying behavior on the Shopee marketplace. The f test shows that there is a positive and significant influence between flash sales and live streaming on impulsive buying behavior on the Shopee marketplace.
Understanding Consumer Loyalty in the Digital Era: The Role of Experience, Brand Image, and Price Perception in Grab's Online Transportation Services Diana Rosalinda Kusuma Dewi; Hesti Respatiningsih; Anes Arini
Digital Innovation : International Journal of Management Vol. 3 No. 3 (2026): July: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i3.741

Abstract

This research aims to analyse the influence of consumer experience, brand image, and price perception on consumer loyalty in Grab's online transportation service using a quantitative approach. The study involved 103 respondents and employed various analyses, including instrument quality tests, classical assumption tests, multiple linear regression, t-tests, f-tests, and the coefficient of determination. The results indicate that consumer experience does not affect loyalty, whereas brand image and price perception positively impact consumer loyalty. These findings highlight that loyalty towards Grab's online transportation service is more strongly influenced by brand image and price perception than consumer experience alone. The study offers insights for Grab to optimise its brand image, maintain competitive pricing, and deliver excellent service to enhance consumer loyalty
Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Fahri Ichsan; Hesti Respatiningsih; Anes Arini
Progress Vol. 18 No. 1 (2025): Progress : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

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Abstract

There are three major e-commerce platforms in Indonesia, namely Tokopedia, Shopee, and Lazada. These three e-commerce platforms compete to win the hearts of consumers. There are several factors that can influence purchasing decisions, one of which is social media marketing. Based on this background, the author is interested in conducting a study entitled The Influence of Social Media Marketing on Purchasing Decisions. The population in this study consists of consumers who have made purchases on Shopee, domiciled in Purworejo Regency, and have a Shopee application account. The exact number is unknown due to the lack of available data. The sample was taken using purposive sampling, totaling 100 respondents. Data analysis techniques used include simple linear regression, coefficient of determination, and t-test. The results of the simple linear regression test showed a constant value of 9.052 with an a b value of 0.947. The results of the coefficient of determination test showed an R square value of 51.8%. The results of the t-test show that the calculated t-value is greater than the t-table value (10.258 > 1.661) with a significance value of 0.000 (< 0.05).
Pengaruh Harga Dan Lokasi Terhadap Keputusan Pembelian (Studi Konsumen Minuman Lokita Indonesia Cabang Sindurjan-Purworejo) Dimah Muzamil; Anes Arini; Dewi Shanti Nugrahani
Progress Vol. 18 No. 1 (2025): Progress : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan lokasi terhadap keputusan pembelian konsumen minuman Lokita Cabang Sindurjan. Populasi dalam penelitian ini adalah konsumen yang sedang/pernah membeli minuman Lokita di Cabang Sindurjan yang terletak di jalan Dr. Setia Budi Purworejo yang jumlahnya tidak terukur/terhingga. Sampel penelitian terdiri dari 100 responden yang dipilih dengan teknik purposive sampling. Teknik pengumpulan data yaitu melalui observasi, kuesioner, wawancara, studi Pustaka, dan dokumentasi. Hasil penelitian menunjukan bahwa variabel harga dan lokasi memiliki pengaruh positif dan signifikan terhadap keputusan pembelian konsumen, baik secara parsial maupun simultan. Dengan demikian, kedua variabel tersebut merupakan faktor penting yang memengaruhi keputusan pembelian konsumen minuman Lokita di Cabang Sindurjan.
Co-Authors Aisya Putri Sintowati Anna Probowati Desita Catur Setyo Pramesti Dewi Shanti Nugrahani Dewi Yuliyanti Diana Rosalinda Kusuma Dewi Dimah Muzamil Fahri Ichsan Hesti Respatiningsih Hesti Respatiningsih Lina Dwi Wulandari Nur Siyami Rizka Oktavia Vista Alifia Indriyani