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All Journal BUDGETING : Journal of Business, Management and Accounting Jurnal Pengabdian kepada Masyarakat Nusantara Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Akuntansi, Keuangan dan Teknologi Informasi Akuntansi JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Economic Edu
Subandrio Subandrio
Department Of Management And Bussiness, Faculty Of Economic, Universitas Muhammadiyah Bengkulu
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review

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Influence Of Price And Product Quality On Customer Satisfaction (Case Study at the Obela Store in Bengkulu City) Subandrio Subandrio; M. Prawiro Putra Arizahan
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i1.1308

Abstract

This study aims to determine the effect of price and product quality on consumer satisfaction (a case study at the Obela Store, Bengkulu City). This type of research uses a quantitative descriptive research method. The population used in this study are consumers who shop at the Obela Store in Bengkulu City. The number of respondents in this study were 70 people. The data collection method uses a questionnaire and uses analytical techniques using multiple linear regression analysis tests and hypothesis testing, namely the t test and f test. Based on the results of multiple linear regression, the regression equation Y = 2.828 + 0.924 (X1) + 0.077 (X2) and the results of the t test and f test of this study can be concluded that price has a significant effect on consumer satisfaction, this is evidenced by the results of the t test showing the value of t_hit >t_table (9.370 > 1.668) and (sig α = 0.00 <0.05). This means H_0 is rejected and H_a is accepted. Product quality has a significant effect on consumer satisfaction, this is evidenced by the results of the t test showing the value of t_hit>t_table (2.032> 1.668) and (sig α = 0.03 <0.05). This means H_0 is rejected and H_a is accepted. Price (X_1) and product quality (X_2) together have a significant effect on consumer satisfaction (Y) at the Obela Store Bengkulu City, this is evidenced by the F test showing the value of F_count>F_table, namely (83,604 > 2.38
Co-Authors Amir Mukadar Asandy Azwar Tanjung Asminawati Asminawati Beta Mariani Budi Astuti Chairul Suhendra Dharma Setiawan Dwi Junita Anggila Elsa Amarta Enggi Rahmad Syahputra Eriko Juliantomi Saputra Febri Andrian Putra Feggy Fernandes Frengky Mellyan Frendes Ika Laudia Sari Jippy Monica M. Prawiro Putra Arizahan M.Tidi Battiar Mukadar, Amir Naldo Setiawan Novi Permata Novi Permata Pedi Riswandi Rahayu Puji Astuti Rina Yuniarti, Rina Rohfik Adika Sofia Melati Sri Ekowati Sumarlan, Ahmad Teza Pebodera Tisa Pratiwi Zuriah Zuriah