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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis ARISTO EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Pengabdian Masyarakat Bumi Raflesia Bima Journal : Business, Management and Accounting Journal JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Indonesia Raya JIMAKUKERTA Jurnal Ilmu Kesehatan Masyarakat Jurnal Entrepreneur dan Manajemen Sains
Sri Ekowati
Deparrtment Of Management And Bussiness, Faculty Of Economiic, Universitas Muhammadiyah Bengkulu
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, IKLAN, DAN SOCIAL INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH BENGKULU Tika Melany Ajis; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the effect of product quality, advertisements, and social influencers on purchasing decisions for Vivo smartphones for students at Muhammadiyah Bengkulu University. The sample in this study were 200 students of Muhammadiyah Bengkulu University who used Vivo smartphones. Sampling using a questionnaire. The analysis technique used is multiple linear regression, coefficient of determination and hypothesis testing. The results showed that from the calculation of the multiple linear regression equation, it can be seen that the direction of the regression has a positive value with the equation Y = 3,968 + 0.495 (X_1) + 0.135 (X2) + 0.172 (X3). The coefficient of determination R Square (R ^ 2) obtained a value of 0.643 which means that the Product Quality (X_1), Advertising (X2) and Social influencer (X3) variables to the Purchase Decision variable contributed 0.643 or 64.3% to the Purchasing Decision. while the remaining 35.7% is influenced by other variables not included in this research model. Product quality has a positive effect on purchasing decisions for Vivo smartphones for students at the Muhammadiyah University of Bengkulu. Advertising has a positive effect on purchasing decisions for Vivo smartphones for students at the Muhammadiyah University of Bengkulu. Social influencers have a positive effect on purchasing decisions for Vivo smartphones for students at the Muhammadiyah University of Bengkulu. Product quality (X_1), advertisements (X2), and social influencers (X3) together have a positive effect on Purchasing Decision (Y) for Vivo smartphones for students at Muhammadiyah Bengkulu University because the significant value is smaller than 0.05. Keywords: Product Quality, Advertising, Social Influencer, Purchase Decision
PENGARUH KEADILAN ORGANISASI, KEPUASAN KERJA, TERHADAP TURNOVER INTENTION KARYAWAN BAGIAN PENJUALAN PADA PT. AGUNG AUOTOMALL KOTA BENGKULU Erwin Juliadi; Adi Sismanto; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 1 (2020): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

PT. Agung Automall Kota Bengkulu is a subsidiary of the Agung Concern group which operates as a Toyota main dealer. The formulation of the problem is whether organizational justice and job satisfaction have a significant effect on turnover intention of PT employees. Agung Automall Bengkulu City. This study aims to determine the effect of organizational justice, job satisfaction, on turnover intention of employees of PT. Agung Automall Bengkulu City. This study used a sample of 62 respondents using total sampling technique. Data collection techniques using questionnaires and literature review. Data analysis techniques using multiple linear regression. This research uses validity test, reliability test, classical assumption test, followed by using hypothesis testing using SPSS. Based on the results of multiple linear regression analysis, Organizational Justice (X1) and Job Satisfaction (X2) have a negative effect on Turnover Intention (Y), this is evidenced by the regression equation Y = 19.109 +0. 252 X1 + 0.19 X2 and a determination coefficient of R2 = 0.142 which means Organizational Fairness (X1), and Job Satisfaction (X2) contributes 14.2% influence on Turnover intention (Y) at PT. PT. Agung Automall Bengkulu City and 86.2% are influenced by other variables which are not explained in this study. From the results of hypothesis testing using the t test and f test with the help of SPSS prongram, it can be seen that the variables of Organizational Justice (X1) and Job Satisfaction (X2) have a value of -2,756> .1,670 and -2,306> .1.670 Thus Ho is rejected and Ha is accepted. . This means that together, Organizational Justice and Job Satisfaction affect the Turnover intention of PT. Agung Automall Bengkulu City.
PENGARUH KECERDASAN INTELEKTUAL, KECERDASAN EMOSIONAL, DAN SPIRITUAL TERHADAP KINERJA GURU Sonitra Sonitra; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 1 (2020): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This is a survey research with a quantitative approach based on the importance of teacher performance in a school. This study aims to analyze the effect of Intellectual Intelligence, Emotional Intelligence and Spiritual Intelligence on Teacher Performance. The object of this research is the teacher in the district of South Bengkulu, Pino. The number of respondents in this study was 131 people. The data collection method uses a questionnaire. The results of this study can be concluded that the intellectual intelligence variable has a significant effect on Teacher Performance, Emotional Intelligence has a significant effect on Teacher Performance and Spiritual Intelligence has a significant effect on Teacher Performance
PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE OPPO Winda Larika; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 1 (2020): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aimed at finding out the effect of brand image, price, and promotion of the Oppo Mobile Purchasing Decision (Case Study of Management Students in the Private Universities of Bengkulu City). This type of study employed a sample of 266 people taken using the cluster sampling method. Data were collected using a questionnaire. The data analysis techniquewasusing multiple linear regression, coefficient of determination (R2), hypothesis testing. Based on the results of this study, it can be seen that Brand Image has a significant effect on the Oppo Mobile Purchasing Decision on the Management students Department of Private Universities, Bengkulu City. The price affected significantly on the Oppo Mobile Purchasing Decision in the Management Department students of Bengkulu City privateuniversities. Promotion predisposed on the Oppo Mobile Purchasing Decision in the Management Department student of Bengkulu City privateuniversities as well. Based on the coefficient of determination test, it has the meaning thatBrand Image (X1), Price (X2) and Promotion (X3) contributed significantly contribution of 64.6% of the Oppo Mobile Purchase Decision (Y) on the Management Department students of Bengkulu Private University, while 25.4% was swayed by other variables not included in this study.
PENGARUH KECERDASAN EMOSIONAL DAN KEPRIBADIAN TERHADAP KINERJA KARYAWAN PT. BNI SYARIAH BENGKULU Lia Agustiana Sari; Onsardi Onsardi; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 1 (2020): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the effect of emotional intelligence and personality on the performance of employees of PT. BNI Syariah Bengkulu. This study used a sample of 42 respondents. The technique of collecting data using a questionnaire. The analysis technique used is simple linear regression. This research uses validity test, reliability test, followed by hypothesis testing. Based on the results of multiple linear regression analysis, emotional intelligence and personality have a positive effect on employee performance (Y), this is evidenced by the regression equation Y = 7.14.210 + 0.269X1 + 0.821X2. As well as the coefficient of determination R square = 0.378, which means emotional intelligence and personality, contributed 37.8% to employee performance (Y) and 62.2% was influenced by other factors not explained in this study. From the results of hypothesis testing, emotional intelligence has a significant effect on employee performance. Personality has a significant effect on employee performance. From the results of the F test, emotional intelligence and personality have a significant effect on employee performance.
PENGARUH HARGA, KREATIVITAS, DAN INOVASI TERHADAP MINAT BELI PELANGGAN (STUDI KASUS PADA PELANGGAN TOKO SHEREN HIJAB BENGKULU) Endah Gustiarini; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the effect of price, creativity, and innovation on customer buying interest (a case study of the customer of the Sheren Hijab Bengkulu shop), either partially or simultaneously. There are several factors that will be discussed in this research, including Price, Creativity, and Innovation. The object of this research is the customer of the Sheren Hijab Bengkulu shop, which amounts to 75 people. In this research the authors use the method of data collection by means of observation, distributing questionnaires or questionnaires. Data analysis techniques used in this study, using instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. The results showed that Price has a positive effect on Customer Purchase Intention (Case Study on Customers of the Sheren Hijab Bengkulu Shop). This means that if this is in accordance with the quality of the products provided at the Sheren Hijab Bengkulu Shop, this is felt according to the value of the benefits obtained, of course it is not a problem for customers to decide to make a purchase. Creativity has a positive influence on Customer Purchase Interest (Case Study of the Sheren Hijab Bengkulu Customer Shop). This means that if creativity is further enhanced, customers' buying interest will be even higher for the products offered by the Sheren Hijab Bengkulu Shop. Then the innovation variable shows a positive influence on customer buying interest (Case Study on the customer of the Sheren Hijab Bengkulu Store). This means that if product innovation is further enhanced, customers' buying interest will also increase. So, from the results of the research that has been done, it can be concluded that Price, Creativity, and Innovation have a partial or simultaneous effect on Customers' Purchase Intention (Case Study on Customers of the Sheren Hijab Bengkulu Shop). Keywords: Price, Creativity, Innovation, and Purchase Interest
PENGARUH CITRA MEREK, DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT Nova Kurnia Dewi Lestari; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 1 (2020): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

The objective of this study is to know the effect of Brand Image, Product Design and Price on the Purchasing Decision of Honda Beat motorcycles on students of the Faculty of Economics and Business, Muhammadiyah University of Bengkulu and to find out which factors are the most dominant affect the purchasing decisions of Honda beat motorcycles. The type of study is survey research methods with quantitative data analysis. In this study the data obtained through observation, literature study and questionnaires that have been distributed to 96 respondents of the Faculty of Economics and Business, Muhammadiyah University of Bengkulu using the probability sampling method. The results of this study show that the result of multiple linear regression test using the SPSS program is Y = 8,347+ 0.367 (X1) + 0.234 (X2) + 0.454 (X3). The results of the coefficient of determination (R2) Adjusted R Square value is 0.522 or 52.2%, where the coefficient of determination means that both the brand image (X1), product design (X2) and price (X3) contributed 52.2 % in affecting the purchasing decisions (Y) for Honda Beat motorcycles. Hypothesis testing by t test shows that the brand image variable (X1) is 0.004 <0.050, the product design variable (X2) is 0.007 <0.050 and the price variable (X3) is 0.000 <0.050 which means that all variables have a partial effect on purchasing decisions, and F test shows that the brand image variable (X1), product design (X2), and price (X3) affect the purchasing decision (Y) with a significance level <0.050. This means Ho is rejected, and Ha is accepted
STRATEGI PEMASARAN UNTUK MENINGKATKAN OMZET PENJUALAN PADA TOKO DUO SISTER HIJAB KOTA BENGKULU Annisa Murti; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 1 (2020): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

Sister Duo Hijab store is a company engaged in fashion which produces and markets hijab, clothes, pants, hijab shirts, tuspins etc. This business has been running for 3 years and is growing well but has many competitors in the same field. This study is entitled "analysis of marketing strategies to increase sales in the city of Bengkulu hijab duo sister shop". This research is based on the importance of marketing strategies in an organization. This study also aims to determine the company's internal and external factors, determine the company's position and determine the right marketing strategy for the company to increase sales. The analysis technique used is the SWOT analysis in which the analysis tools are IFAS and EFAS matrices. There are 2 informants in this study, namely the owner and marketing manager and the owner and financial manager. data collection techniques using interviews, observation and documentation. The total score from the analysis of internal factors was 3.85 with a strength of 3.15, a weakness of 0.70. Meanwhile, the total score of external factors is 2.40 with a 1.95 chance, a threat of 0.45. Whereas IFAS and EFAS matrix position of the company is in quadrant 1, which is an aggressive strategy. By using the SWOT analysis technique, the results of this study can be concluded that the strengths with the largest score are good product quality, weaknesses namely narrow parking spaces, opportunities namely technological development and threats namely intense competition.
PENGARUH PROMOSI DI MEDIA SOSIAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW Wiwik Putri Wahyu Ningsi; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 1 (2021): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the effect of promotion through social media, and word of mouth on the decision to purchase Ms Glow Skincare (Study on FEBI UM Bengkulu Students). This type of research is a survey research with a quantitative approach, the object of this research is FEBI UM Bengkulu students who use Skincare Ms Glow. With the sampling method, namely the non-propability technique, namely the residential sampling technique. The number of respondents in this study was 70 people. The data collection method used a questionnaire. By using analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely test t and test f. The results of this study can be concluded that the promotion variable through social media Skincare Ms Glow has a positive effect on purchasing decisions, word of mouth (WOM) has a positive effect on purchasing decisions.Keywords: Promotion, Social Media, Word Of Mouth, and Purchase Decisions.
PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN KANTOR ESTATE (Studi Kasus Pada PT. Daria Dharma Pratama Air Berau Estate) Merta Kusuma; Sri Ekowati; Ipan Wahyudi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 1 (2020)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (800.468 KB) | DOI: 10.37676/ekombis.v8i1.931

Abstract

Merta Kusuma, Sri Ekowati, Ipan Wahyudi; This study aimed to determineThe Effect of Compensation and Motivation toward Employees’ Performanceof Estate Office (A Case Study on PT. Daria Dharma Pratama Air Berau Estate). The population of this study were 40 employees of PT. Daria Dharma Pratama Air BerauEstate. The sampling technique of this study was saturated sampling where all the population was 40 employees. The data collection method was a questionnaire. The data analysis techniques of this research used multiple linear regression, coefficient of determination, and hypothesis testing.The results of the study known that the compensation variable has a significant effect toward the performance of Employees at the Estate Office of PT. Daria Dharma Pratama Air Berau estate. It is seen from a significant value of 0.000 less than 0.05. Motivation is influential because a significant value of 0.002 is smaller than 0.05. The coefficient of determination of R square is 0.698. This means that the Employees’ performance of the Estate Office is 69.8% by the independent variable namely compensation and motivation. While 100-69.8%= 30.2%) are influenced by other causative factors not examined in this study. Keywords: Compensation, Motivation, and Employee Performance.
Co-Authors Ade Wahyu Rahmanzah Adi Sismanto Agro Kurniawan Andry Sartika Anggri Widia Rahma Anggun Witriani Annisa Murti Annisa Sonita Apita Cesilia Arianto, Tezar Aslim Aslim Asri Yani Azis Saefulloh Bora Sanjaya Cici Ulandari Cindy Ayu Millania Deyalni Marta Kentari Diana Diana Dika Febriani Dwi Astuti Eceh Trisna Ayuh Eli Suryani Endah Gustiarini Erwin Juliadi Evi Hafizah Fitri Lestari Fraternesi Fraternesi Gita Carlina Henni Febriawati, Henni Herlina Sofiah Hernadianto, Hernadianto Indri Dwi Lestari Ipan Wahyudi Jippy Monica Khairul Khairul Kiki Pratama Kusuma, Merta Lia Agustiana Sari Lilian Guntari Lisa Adhrianti Meilaty Finthariasari Meilaty Finthariasari Meilaty Finthariasari Meilaty Finthariasari Finthariasari Muchlis Muchlis Muhammad Nur Pajar Nofan Muntahanah, Muntahanah Nabila Saufira Nadea Apriliani Nova Kurnia Dewi Lestari Nurma Wulandari Onsardi, Onsardi Oryza Sativa Adi Pratama Ranidiah, Furqonti Ratnawili Reka Septi Amelia Rina Yuniarti, Rina Rini Oktavia Rini Rahmadhana Rizki Apriawan Rizki Febrian Roy Krisna Selamat Riyadi Selly Sepika Selvi Maharani Shella Agustina Agustina Sisi Budiarti Sonitra Sonitra Sonitra Sonitra Subandrio Subandrio Supawanhar, Supawanhar Surya Tri Julianti Tenti Suka Dewi Tiara Puspa Sari Tika Ariani Tika Melany Ajis Titi Darmi Trio Budi Setyawan Winda Larika Wiwik Putri Wahyu Ningsi Wulan Angraini Yulia Darmi Yulinda, Ade Tiara Yusmaniarti