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All Journal Journal of Accounting Auditing and Business Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Nova Sinambela
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analysis of Factors Affecting Employee Engagement in Manufacturing Companies in Batam Muhammad Donal Mon; Robin Robin; Ferdinand Nainggolan; Nova Sinambela
Journal of Accounting Auditing and Business Vol 4, No 2 (2021): July Edition
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jaab.v4i2.34052

Abstract

This study aims to determine whether the variables of distributive justice, transformational leadership, training & development, and perceived organisational support affect employee engagement. This research was conducted using a survey method by distributing questionnaires to 500 respondents. The distribution of the questionnaires was carried out in two ways, namely, online via WhatsApp and manually, namely by visiting respondents. The sample of this research is employees who work in manufacturing companies in several industrial areas in Batam city. The industrial areas in question are the Batamindo industrial area, the Executive Batam Center industrial area, the Taiwan Kabil industrial area, and the Bintang industrial area in Tanjung Uncang. The technique used in this research is purposive sampling, which is a technique to determine the sample by using a special selection method to be used for processing properly. The results that have been collected from respondents, the data will be processed using SPSS software. This study indicates that transformational leadership has a positive and significant effect on employee engagement, training & development has a positive and significant effect on employee engagement, distributive justice has no effect on employee engagement, and perceptions of organisational support have no effect on employee engagement
Pengaruh Korean Brand Ambassador dan Loyalitas Pelanggan terhadap Keputusan Pembelian pada Pengguna Shopee di Kota Medan: Penelitian Nova Sinambela; Onan Marakali Siregar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1590

Abstract

This research aims to analyze the influence of Korean brand ambassadors and customer loyalty on purchasing decisions among Shopee users in Medan City. The type of research used in this study is quantitative research with an associative approach. Sampling was conducted using purposive sampling techniques and involved 100 respondents as the sample. The results of the research conducted show that the variable korean brand ambassador (X1) and customer loyalty (X2) have a positive and significant effect on purchasing decisions (Y) both partially and simultaneously. The coefficient of determination test shows that there is a very strong relationship between the korean brand ambassador variable and customer loyalty towards the purchasing decision with an R value of 0.783. Through the adjusted R square value, it is also known that the korean brand ambassador and customer loyalty variables contribute 60.6% to the purchasing decision variable, while the remaining 39.4% is influenced by other variables not discussed in this study.
Co-Authors Ferdinand Nainggolan Muhammad Donal Mon Robin Robin Siregar, Onan Marakali