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All Journal JURNAL KEBANGSAAN Jambura Journal Civic Education
Zul fikar
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Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PERIKLANAN DAN KETIDAKPUASAN TERHADAP KEINGINAN BERPINDAH MEREK OLEH KONSUMEN LAPTOP DI KOTA BANDA ACEH fikar, Zul; IAI, Mulyadi
JURNAL KEBANGSAAN Vol 4, No 7 (2015): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

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Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh periklanan dan ketidakpuasan konsumen laptop di Kota Banda Aceh terhadap keinginan berpindah merek. Model analisis dalam penelitian ini adalah regresi linier berganda. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden yang diambil dengan menggunakan metode purposive sampling. Hasil penelitian berdasarkan uji t diperoleh nilai thitung sebesar 1,383 untuk variabel periklanan dan 7,898 untuk variabel ketidakpuasan, sedangkan nilai ttabel sebesar 1,984. Berdasarkan hasil tersebut dapat dinyatakan bahwa secara parsial hanya variabel ketidakpuasan yang berpengaruh signifikan terhadap keinginan berpindah merek, sedangkan variabel periklanan tidak berpengaruh signifikan. Kata Kunci: Iklan, Ketidakpuasan, Keinginan Berpindah Merek
The Application Of The Discovery Learning Model To Improve Student Learning Outcomes In Class Xi Nkn A Smk Negeri 7 Palu Fikar, Zul; Amus, Sunarto; Sunarto, Sunarto
Jambura Journal Civic Education Vol 4, No 2 (2024): Vol 4. No. 2 November 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jacedu.v4i2.28264

Abstract

This research focuses on problems related to student learning outcomes in class XI NKN A SMK Negeri 7 Palu academic year 2023/2024 even semester. This study aimed to improve student learning outcomes in Pancasila Education subjects by using the discovery learning model in class XI NKN A SMK Negeri 7 Palu. Classroom Action Research (PTK) is the type of research used in this study. Classroom Action Research (PTK) was carried out for two cycles. Each cycle consists of 2 meetings, which include: (1) planning action, (2) implementing action, (3) carrying out observations, and (4) reflecting. The results of this study showed that the achievement of learning outcomes increased from the initial conditions to cycle II. Each cycle consists of 2 meetings, including Planning, Action, and Observation and Reflection, where each cycle consists of 2 meetings. The achievement of learning outcomes has reached the specified success indicators, with the achievement of learning outcomes increasing from 72.61% in the previous cycle to 83.09% in cycle II. This increase shows the success of applying the Discovery Learning learning model so that it can be said to have improved learning outcomes in class XI NKN A SMK Negeri 7 Palu.
Co-Authors Mulyadi IAI Sunarto Amus Sunarto Sunarto