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All Journal JURNAL EKSBIS Jurnal Multidisiplin Sahombu Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak
Dhita Dhora Damayanti
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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FAKTOR PENENTU KUALITAS LAYANAN STUDI PADA UNIVERSITAS ISLAM LAMONGAN Puguh Cahyono; Dhita Dhora Damayanti
JURNAL EKBIS Vol 19, No 2 (2018): Jurnal Ekbis : Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.161 KB) | DOI: 10.30736/ekbis.v19i2.174

Abstract

Sebagai salah satu institusi perguruan tinggi di Kabupaten Lamongan, Universitas Islam Lamongan (Unisla) dituntut memberikan pelayanan yang terbaik. Hal ini dikarenakan Unisla merupakan sebuah perusahaan yang bergerak dibidang jasa pendidikan tinggi dimana kualitas layanan dari perguruan tinggi tidak hanya diatur dalam regulasi pemerintah namun juga tuntutan agar dapat bersaing dengan pendidikan tinggi lainnya dalam skala yang luas. Penelitian ini bertujuan untuk mengetahui lebih dalam mengenai faktor-faktor yang menentukan dimensi kualitas layanan dari Universitas Islam Lamongan dari prespektif mahasiswa dimana nantinya hasil dari penelitian ini akan digunakan sebagai dasar untuk perbaikan dan jaminan mutu Unisla. Penelitian ini dilakukan dengan mendistribusikan kuesioner yang respondennya adalah mahasiswa aktif Unisla dari seluruh fakultas yaitu fakultas agama islam, ekonomi, teknik, hukum, perikanan, peternakan, keguruan dan ilmu pendidikan serta kebidanan. Adapun kuesioner yang disitribusikan pada 100 responden dengan metode pengambilan sampel random sampling yang kemudian diolah dan dianalisis menggunakan analisa statistik yaitu analisis faktor. Hasil penelitian menunjukkan bahwa dimensi kualitas layanan Unisla dibentuk oleh lima faktor, yaitu Faktor Nilai-nilai dosen, Citra, Sikap Staf, Keandalan Staf dan Aksesbilitas
Hospital Services And Their Influence On Patient Satisfaction With Emotional Moderation Dhita Dhora Damayanti; Evi Fitrotun Najiah; Levia Inggrit Sayekti
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The topic related to satisfaction with a service is an issue that is still interesting to study. Service quality in the service industry is closely related to the process of forming individual satisfaction. Many phenomena occur, especially in health services in hospitals. Apart from the existing phenomena, it turns out that several studies related to the quality of hospital services that have been conducted previously still found inconsistent results (Kim, 2011; Chandra et al., 2018; Ratnawati, 2020). The inconsistent relationship that has occurred so far requires further explanation related to the causal factors. This inconsistent phenomenon and relationship certainly requires further explanation related to the causal factors. Therefore, the current study was conducted to explain this by conceptualizing emotions as a moderating variable. The research method used was a survey conducted on patients at several private hospitals in Lamongan. Data collection was carried out through a questionnaire on 300 respondents. Furthermore, the data will be analyzed with Partial least Square (PLS). Research results explain that quality measured service with HCSQ Model has significant influence to satisfaction patient. On the side other, variable emo moderator said weaken interaction connection between quality service with satisfaction However No significant.
Analisis Strategi Pemasaran Event Marketing dan Cross Selling terhadap Peningkatan Penjualan & Keputusan Pembelian Produk “Keke Busana” di Lamongan Riska Anik Dwi Apriliana; Indira Shofia Maulida; Moh. Muklis Sulaeman; Dhita Dhora Damayanti
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 2 No. 1 (2025): Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v2i1.888

Abstract

This study aims to find out and analyze the Marketing Strategy of Event Marketing and Cross Selling on the Increase in Sales and Purchase Decisions on the product Keke Busana in Lamongan. The type of research used is quantitative descriptive. The population in this study is all visitors and customers who make purchases at the Keke Jetis Lamongan Terrace. The sampling method used in this study was random sampling of 86 respondents. The data analysis methods used in this study are validity test, reliability test, classical assumption test, multiple linear regression analysis, determination coefficient test, t test and f test with the help of SPSS version 29. The results of this study show that there is a partially significant positive influence between the variables of Event Marketing, Cross Selling on Sales Increase and Purchase Decisions of Keke Clothing products in Lamongan with the t value calculated > t table (t calculate X1 against Y1 = 2,647, X2 against Y1 = 5,800, while t calculate X1 against Y2 = 3,716 and X2 against Y2 = 4,917). Simultaneously, there was a significant positive influence between the variables of event marketing and cross selling on Y1 with an F value of 54,970 > Ftable 4.87, and on Y2 = 56,066 >Ftable 4.87.In this study, the Cross Selling variable has the most dominant influence on the Increase in Sales and Purchase Decisions of Keke Busana products in Lamongan.
Co-Authors Evi Fitrotun Najiah Indira Shofia Maulida Moh. Muklis Sulaeman Puguh Cahyono Riska Anik Dwi Apriliana Sayekti, Levia Inggrit