Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Jurnal bintang manajemen Trending: Jurnal Manajemen dan Ekonomi Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak
Moh. Muklis Sulaeman
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Gengsi, Tekanan Sosial Media, dan Kontrol Diri Terhadap Perilaku Konsumtif Berlebihan pada Penggunaan Marketplace Shopee Yolanda Mey Erwadi; Indira Shofia Maulida; Moh. Muklis Sulaeman; Dhita Dora Damayanti
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 2 (2025): Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i2.4022

Abstract

In this digital era, consumptive behavior is increasing, especially through online shopping platforms such as Shopee. Prestige and social media pressures, such as trends and lifestyles displayed on these platforms, are thought to strongly influence consumer purchasing decisions. In contrast, self-control is expected to be an inhibiting factor for excessive consumptive behavior. This study aims to analyze the influence of prestige, social media pressure, and self-control on excessive consumptive behavior in Shopee marketplace users. This research uses a quantitative approach with a survey method. Samples were taken randomly from active Shopee users with certain criteria. Data were collected through a questionnaire that measured the variables studied, namely prestige, social media pressure, self-control, and excessive consumptive behavior. Data analysis was carried out using multiple linear regression techniques to test the research hypothesis. The results showed that prestige, social media pressure, and self-control have a positive and significant influence on excessive consumptive behavior in using the Shopee marketplace. This indicates that the higher the perceived prestige and social media pressure, the higher the tendency of consumers to behave excessively consumptively. Conversely, the higher the self-control, the lower the tendency. This research provides practical implications for consumers to be more aware of the factors that influence their consumptive behavior, as well as for Shopee to develop more responsible marketing strategies and features that support consumer self-control.
Analisis Strategi Pemasaran Event Marketing dan Cross Selling terhadap Peningkatan Penjualan & Keputusan Pembelian Produk “Keke Busana” di Lamongan Riska Anik Dwi Apriliana; Indira Shofia Maulida; Moh. Muklis Sulaeman; Dhita Dhora Damayanti
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 2 No. 1 (2025): Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v2i1.888

Abstract

This study aims to find out and analyze the Marketing Strategy of Event Marketing and Cross Selling on the Increase in Sales and Purchase Decisions on the product Keke Busana in Lamongan. The type of research used is quantitative descriptive. The population in this study is all visitors and customers who make purchases at the Keke Jetis Lamongan Terrace. The sampling method used in this study was random sampling of 86 respondents. The data analysis methods used in this study are validity test, reliability test, classical assumption test, multiple linear regression analysis, determination coefficient test, t test and f test with the help of SPSS version 29. The results of this study show that there is a partially significant positive influence between the variables of Event Marketing, Cross Selling on Sales Increase and Purchase Decisions of Keke Clothing products in Lamongan with the t value calculated > t table (t calculate X1 against Y1 = 2,647, X2 against Y1 = 5,800, while t calculate X1 against Y2 = 3,716 and X2 against Y2 = 4,917). Simultaneously, there was a significant positive influence between the variables of event marketing and cross selling on Y1 with an F value of 54,970 > Ftable 4.87, and on Y2 = 56,066 >Ftable 4.87.In this study, the Cross Selling variable has the most dominant influence on the Increase in Sales and Purchase Decisions of Keke Busana products in Lamongan.
Pengaruh Content Marketing, Live Streaming, Online Customer Review terhadap Minat Beli Konsumen pada Aplikasi Media Sosial Tiktok: (Studi Kasus Pelanggan TikTok Shop di Kabupaten Lamongan) Yunita Dwi Editia; Indira Shofia Maulida; Moh. Muklis Sulaeman; Sabilar Rosyad
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3827

Abstract

This study aims to analyze and test the effect of content marketing, live streaming, online customer reviews on consumer buying interest in the TikTok social media application in Lamongan Regency. This research uses quantitative methods. The population in this study were residents of Kec. Lamongan. The sampling method used in this study was purposive sampling of 100 respondents. The data analysis method used in this study is multiple linear regression analysis, with the help of SPSS version 26. The results of this study indicate that the variables of content marketing, live streaming, online customer review partially have a positive and significant effect on purchasing decisions. And the variables of content marketing, live streaming, online customer review simultaneously have a positive and significant effect on purchasing decisions. And the content marketing variable has the most dominant effect on consumer buying interest in the TikTok social media application in Lamongan Regency.
Co-Authors Dhita Dhora Damayanti Dhita Dhora Damayanti Indira Shofia Maulida Riska Anik Dwi Apriliana Sabilar Rosyad Yolanda Mey Erwadi Yunita Dwi Editia