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All Journal Research Trend in Technology and Management Jurnal bintang manajemen Trending: Jurnal Manajemen dan Ekonomi Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak
Moh. Muklis Sulaeman
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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The Influence of Shopping Lifestyle, Discount, and Use of Shopee Paylater on Impulsive Buying Behavior in Gen-Z Putri Novita Sari; Moh. Muklis Sulaeman; Diah Ayu Novitasari; Moh. Heru Budi Santoso
Research Trend in Technology and Management Vol. 2 No. 4 (2024): Research Trend in Technology and Management
Publisher : RTTM

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Abstract

This study aims to analyze the influence of shopping lifestyle, discount , and the use of ShopeePay Later on impulsive buying behavior in Gen-Z. The method used in this study is a quantitative approach with data collection techniques through questionnaires distributed to 276 respondents. The data analysis technique uses multiple linear regression tests with classical assumption tests. The results of the study indicate that shopping lifestyle has a significant effect on impulsive buying , while discounts do not have a significant effect on impulsive behavior. Meanwhile, the use of ShopeePay Later has a significant effect on impulsive behavior in shopping. Simultaneously, these three variables have an effect on impulsive buying . This study is expected to provide insight for e-commerce companies in developing more effective marketing strategies and provide consumers with an understanding of the importance of wiser financial management
The Influence of Compensation, Work Environment, and Motivation on Teacher Performance in the Nurul Ulum Ngampon Foundation Andini Mirnayanti; Moh. Muklis Sulaeman; Diah Ayu Novitasari; Safa'atillah, Nurus
Research Trend in Technology and Management Vol. 2 No. 4 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i4.80

Abstract

This study aims to analyze and understand the influence of compensation, work environment, and motivation on teacher performance at the Nurul Ulum Ngampon Foundation. The quality of education is highly dependent on teacher performance as the spearhead in the learning process. Teacher performance is influenced by various complex factors, including the welfare received, work environment conditions, and the level of internal and external motivation possessed. This study uses a quantitative approach with a survey method, which involves the active participation of teachers at the Nurul Ulum Ngampon Foundation. The collected data were then analyzed using multiple linear regression techniques with the help of SPSS statistical software. This analysis aims to identify the relationship between the independent variables (compensation, work environment, and motivation) with the dependent variable (teacher performance). The results of this study are expected to provide valuable recommendations for the foundation in an effort to improve teacher welfare, create a more conducive work environment, and increase work motivation. Thus, it is hoped that teacher performance can be significantly improved, which will ultimately contribute to the achievement of better educational goals at the Nurul Ulum Ngampon Foundation. This study is also expected to be a reference for further research in the field of human resource management, especially related to the factors that influence teacher performance.
Pengaruh Gengsi, Tekanan Sosial Media, dan Kontrol Diri Terhadap Perilaku Konsumtif Berlebihan pada Penggunaan Marketplace Shopee Yolanda Mey Erwadi; Indira Shofia Maulida; Moh. Muklis Sulaeman; Dhita Dora Damayanti
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 2 (2025): Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i2.4022

Abstract

In this digital era, consumptive behavior is increasing, especially through online shopping platforms such as Shopee. Prestige and social media pressures, such as trends and lifestyles displayed on these platforms, are thought to strongly influence consumer purchasing decisions. In contrast, self-control is expected to be an inhibiting factor for excessive consumptive behavior. This study aims to analyze the influence of prestige, social media pressure, and self-control on excessive consumptive behavior in Shopee marketplace users. This research uses a quantitative approach with a survey method. Samples were taken randomly from active Shopee users with certain criteria. Data were collected through a questionnaire that measured the variables studied, namely prestige, social media pressure, self-control, and excessive consumptive behavior. Data analysis was carried out using multiple linear regression techniques to test the research hypothesis. The results showed that prestige, social media pressure, and self-control have a positive and significant influence on excessive consumptive behavior in using the Shopee marketplace. This indicates that the higher the perceived prestige and social media pressure, the higher the tendency of consumers to behave excessively consumptively. Conversely, the higher the self-control, the lower the tendency. This research provides practical implications for consumers to be more aware of the factors that influence their consumptive behavior, as well as for Shopee to develop more responsible marketing strategies and features that support consumer self-control.
Analisis Strategi Pemasaran Event Marketing dan Cross Selling terhadap Peningkatan Penjualan & Keputusan Pembelian Produk “Keke Busana” di Lamongan Riska Anik Dwi Apriliana; Indira Shofia Maulida; Moh. Muklis Sulaeman; Dhita Dhora Damayanti
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 2 No. 1 (2025): Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v2i1.888

Abstract

This study aims to find out and analyze the Marketing Strategy of Event Marketing and Cross Selling on the Increase in Sales and Purchase Decisions on the product Keke Busana in Lamongan. The type of research used is quantitative descriptive. The population in this study is all visitors and customers who make purchases at the Keke Jetis Lamongan Terrace. The sampling method used in this study was random sampling of 86 respondents. The data analysis methods used in this study are validity test, reliability test, classical assumption test, multiple linear regression analysis, determination coefficient test, t test and f test with the help of SPSS version 29. The results of this study show that there is a partially significant positive influence between the variables of Event Marketing, Cross Selling on Sales Increase and Purchase Decisions of Keke Clothing products in Lamongan with the t value calculated > t table (t calculate X1 against Y1 = 2,647, X2 against Y1 = 5,800, while t calculate X1 against Y2 = 3,716 and X2 against Y2 = 4,917). Simultaneously, there was a significant positive influence between the variables of event marketing and cross selling on Y1 with an F value of 54,970 > Ftable 4.87, and on Y2 = 56,066 >Ftable 4.87.In this study, the Cross Selling variable has the most dominant influence on the Increase in Sales and Purchase Decisions of Keke Busana products in Lamongan.
Pengaruh Content Marketing, Live Streaming, Online Customer Review terhadap Minat Beli Konsumen pada Aplikasi Media Sosial Tiktok: (Studi Kasus Pelanggan TikTok Shop di Kabupaten Lamongan) Yunita Dwi Editia; Indira Shofia Maulida; Moh. Muklis Sulaeman; Sabilar Rosyad
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3827

Abstract

This study aims to analyze and test the effect of content marketing, live streaming, online customer reviews on consumer buying interest in the TikTok social media application in Lamongan Regency. This research uses quantitative methods. The population in this study were residents of Kec. Lamongan. The sampling method used in this study was purposive sampling of 100 respondents. The data analysis method used in this study is multiple linear regression analysis, with the help of SPSS version 26. The results of this study indicate that the variables of content marketing, live streaming, online customer review partially have a positive and significant effect on purchasing decisions. And the variables of content marketing, live streaming, online customer review simultaneously have a positive and significant effect on purchasing decisions. And the content marketing variable has the most dominant effect on consumer buying interest in the TikTok social media application in Lamongan Regency.
The Influence of Promotion, Price, and Store Atmosphere on Consumer Purchase Interest at TB. Barokah Mulya Dumpi Lamongan Noviana Rismaniyah; Moh. Muklis Sulaeman; Diah Ayu Novitasari; Nanto Purnomo
Research Trend in Technology and Management Vol. 2 No. 4 (2024): Research Trend in Technology and Management
Publisher : RTTM

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Abstract

Indonesia is a country that experiences an increase in population growth rate every year, along with the increasing population, the development of existing infrastructure, including residential areas, also increases. This study aims to determine the effect of promotion, price, and store atmosphere on purchasing interest at TB. Barokah Mulya Dumpi Lamongan. This study uses a quantitative method. The population in this study were consumers of TB. Barokah Mulya Dumpi Lamongan. Sampling in this study was based on the solvin research formula which obtained 147 samples. Testing in this study used analytical tools of validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression test, coefficient of determination test, t test, and f test. The results of the study showed that Promotion had a significant effect on consumer purchasing interest, Price had a significant effect on consumer purchasing interest, Store Atmosphere had a significant effect on consumer purchasing interest, and the three variables had a simultaneous effect on Consumer Purchasing Interest.
The Effect of Ease of Access, Promotion, And Brand Ambassador On Buying Interest In E-Commerce Lazada Sofi Salsabila; Moh. Muklis Sulaeman; Diah Ayu Novitasari; Moh. Heru Budi Santoso
Research Trend in Technology and Management Vol. 2 No. 4 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i4.78

Abstract

The facilities and ease of access offered by e-commerce are important factors in shaping consumer buying interest in e-commerce transactions. E-commerce also uses social media and brand ambassador to carry out promotions aimed at helping consumers become interested in buying these products. This research aims to determine the influence of ease of access, promotions and brand ambassadors on purchasing interest in Lazada E-commerce. The population in this study is male and female consumers aged 18-45 years, have the Lazada application and have shopped on the Lazada application at least once. Meanwhile, the sample consisted of 100 respondents from the people of Lamongan City, with the technique used being non-probability sampling and also the purposive sampling method. The results of this research using the t test show that ease of access has a significant effect on purchase interest, promotion has a significant effect on purchase interest, and brand ambassador have no effect on purchase interest. The results of the research using the f test show that ease of access, promotion and brand ambassadorship have a significant effect on purchasing interest in Lazada e-commerce.
Co-Authors Andini Mirnayanti Dhita Dhora Damayanti Dhita Dora Damayanti Diah Ayu Novitasari Indira Shofia Maulida Moh. Heru Budi Santoso Noviana Rismaniyah Purnomo, Nanto Putri Novita Sari Riska Anik Dwi Apriliana Sabilar Rosyad Safa'atillah, Nurus Sofi Salsabila Yolanda Mey Erwadi Yunita Dwi Editia