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Diana Simanjuntak

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Analisis Interaksi Simbolik Nonverbal Frontliner dalam Pelayanan Hotel Berbintang di Kota Bandung Diana Simanjuntak
Tourism Scientific Journal Vol. 5 No. 2 (2020): Vol 5 No 2 Juni 2020
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v5i2.95

Penelitian ini dilakukan untuk mengetahui secara mendalam tentang perilaku komunikasi nonverbal petugas hotel dan kaitannya dengan kualitas pelayanan, mengingat hotel sebagai industri hospitaliti sangat dimungkinkan SDM-nya mempunyai karakeristik yang berbeda dengan profesi lain. Penelitian ini dilakukan secara kualitatif dengan metode atau pisau bedah “interaksi simbolik”, dengan tujuan menafsirkan makna simbol komunikasi nonverbal para petugas hotel karena pada dasarnya manusia sebagai homo simbolicum yang menggunakan simbol-simbol dalam berinteraksi dengan sesamanya dimana simbol tersebut mempunyai makna dan tujuan. Tamu hotel mempuyai harapan dan tujuan, apakah para petugas hotel memahami kebutuhan dan harapan tugasnya dan apakah selaras dengan kompetensi komunikasi nonverbal mereka. Hasil penelitian menunjukkan adanya keragaman yang berbeda dan kekhasan perilaku komunikasi nonverbal petugas hotel dan peran manajemen mendorong mereka untuk konsisten dalam menjaga kompetensi komunikasi nonverbalnya. Pada akhir penelitian dibangun suatu model komunikasi nonverbal petugas hotel dalam menunjang kualitas pelayanan.

Intensitas Komunikasi dan Keberhasilan Pemberdayaan Masarakat Berbasis Pendampingan di Desa Wisata Selasari-Kabupaten Pangandaran Diana Simanjuntak
Tourism Scientific Journal Vol. 7 No. 1 (2021): Vol 7 No 1 Desember 2021
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v7i1.150

This study aims to explore the intensity of communication and the success of mentoring-based community empowerment in the Selasari Tourist Village - Pangandaran Regency. This research was a qualitative descriptive with a case study approach. The research data collection techniques was through in-depth interviews, participatory observation, document studies and literature studies. The research informants were 20 people of the community of Selasari Tourism Village, Pangandaran Regency who had participated in a community empowerment program based on assistance. However, there were only 5 key informants selected consisted of tourist village managers, UMKM managers, homestay managers and tour guides as well as the Head of Selasari Village. The results showed that the four months intensity of communication between companions and participants greatly supported the success of community empowerment. It was evident from their ability to take part in the Indonesian Tourism Village Appreciation (ADWI) and Sustainable Tourism Village Certification competitions in 2021. Informants also explained that compared to community empowerment by various parties prior which did not bring much change for them, the assistance approach was very useful for their ability in developing their village. The intensity of communication carried out by the facilitators in the empowerment process consists of: the frequency of repeated communication, the duration of communication that describes the length of the meeting, the familial attention of the facilitators toward the community, regularity in communication in the form of a clear and definite schedule, the message breadth level and the limited number of participants in communication, and the message depth level. All the mentioned can encourage the community empowerment participants to achieve optimal mentoring results.

The Role of Personality as A Trigger For the Satisfaction of Valuable Bag Retno Dewanti; Siti Nabila; Diana Simanjuntak; Siti Rohaida Mohamed Zainal
Social Economics and Ecology International Journal (SEEIJ) Vol. 4 No. 2 (2020): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v4i2.7359

Community empowerment activities through research results. This article is to investigated the influence of Hedonic Value and Utilitarian Value against Customer Satisfaction with moderating Personality has impacted to Behavioral Intentions on valuable bag. This research using Structural Equation Modeling (SEM) with Smart PLS 3.0 software. Data collected directly from respondents who meet the specified characteristics of population by distributing questionnaires. This study uses a sample of respondents who ever buy or use specific brand of bag. The samples used in this study were 100 respondents. The research findings indicate that hedonic and utilitarian values had a direct effect on customer satisfaction and have direct effect on behavioural intentions. In addition, customer satisfaction directly influenced behavioural intentions. The role of personality as the moderate variable in this study were able to amplify between customer satisfaction and perceived value.

Peran Media Pembelajaran dalam Komunikasi Instruksional Sekolah Vokasi Pariwisata di Jawa Barat Diana Simanjuntak; Darmawan Sunarya
Tourism Scientific Journal Vol. 7 No. 2 (2022): Vol 7 No 2 Juni 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v7i2.193

Learning media as a tool to convey messages or information in the instructional communication process should be able to stimulate attention, interest and improve student memory. For this reason, designing and using learning media is important so that the delivery of learning messages can be achieved effectively. This study aims to find out the importance of the role of learning media in the instructional communication process in the field of tourism expertise in several vocational schools, vocational schools and universities in West Java. The research was conducted qualitatively with the aim of obtaining open and detailed data from informants who expressed their opinions about the learning media used by their teachers/lecturers. The key informants consisted of 24 students from six vocational schools and four universities in West Java, while data triangulation was carried out to 10 lecturers/teachers. The results of the analysis of the four aspects studied show: a. Students really feel the benefits and functions of learning media. b. The availability of learning media in three schools is complete and institutionalized, but in the other seven schools it still depends on the initiative of each teacher. c. Student/student responses to learning media greatly encourage the spirit of learning, it is easier to understand and remember learning materials. d. Barriers to the provision of learning media: limited educational background and experience of teachers/lecturers in the field of pedagogy, limited initiative and creativity of certain teachers/lecturers, not yet requiring teachers to provide media in every lesson, limited school facilities, such as internet networks and LCD projectors. This condition illustrates that this tourism vocational school has not fully designed its learning media properly, because there are differences in the availability of learning media between schools and between teachers, including differences in the level of attractiveness, diversity, suitability and creativity of lecturers/teachers in providing and using them. As a tourism vocational school whose graduates must be ready to work with work competencies that include knowledge, skills and professional work attitudes with a hospitality spirit formed in schools through the learning process. There are three schools that have achieved this well, while the other seven schools still need to improve the quality of learning. through appropriate learning media and based on the competencies and needs of the world of work. The results of this study are expected to be an important input for the implementation of West Java tourism vocational schools.

Pelatihan Inovasi Produk Makanan Singkong dan Penataan Homestay Diana Simanjuntak; Erie Sukriadi; Darmawan Sunarja
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Tourism villages are an alternative to increasing the welfare of the local community by participating in these activities but still maintaining the customs, uniqueness, and local wisdom of the village. One of them is the Cireundeu traditional village which has been named a tourist village in the city of Cimahi with its uniqueness, one of which is replacing eating rice with “rasi” (cassava rice). This training on product innovation and homestay arrangement aims to further improve product alternatives for selling various foods made from cassava, as well as homestays to strengthen aspects of local wisdom in the arrangement. The method used is a direct demonstration in front of the training participants. The results of this training were innovations in food products from cassava. There were two types of food, namely cassava pudding and cassava donuts. The arrangement of the homestay added the attributes of the village's local wisdom in two places, namely the homestay owned by Mrs. Neneng and Mrs. Rita. So it is hoped that this training can provide knowledge as well as skills to further improve the quality of services provided to visitors who come to the village.

Digitalisasi Tata Kelola Desa Wisata Kertayasa sebagai Implementasi E-Tourism Irwan Tamrin; Diana Simanjuntak; Lia Afriza
JUSTIN (Jurnal Sistem dan Teknologi Informasi) Vol 10, No 1 (2022)
Publisher : Jurusan Informatika Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/justin.v10i1.45477

Para pegiat desa wisata dituntut untuk memiliki kemampuan di bidang Teknologi Informasi dan Komunikasi. Hal ini diperlukan untuk memenuhi kebutuhan masyarakat yang serba digital dan juga mengikuti perkembangan zaman. Kajian ini membahas tentang bagaimana upaya Desa Wisata Kertayasa yang bertransformasi dalam pengelolaannya dari konvensional menuju digital. Metode deskriptif digunakan oleh penulis dalam penelitian ini dengan pendekatan secara kualitatif melalui kajian literatur dan juga wawancara yang mendalam. Hasilnya adalah pengelolaan database, pemasaran dengan cara digital, pembuatan dan pengelolaan website serta pembuatan virtual tour menjadi bagian dari proses pergeseran Desa Wisata Kertayasa dari pengelolaan yang manual menjadi digital. Pelatihan dan pengembangan kapasitas perlu terus dilakukan untuk menambah pengetahuan dan pemahaman terhadap teknologi digital agar desa wisata di Indonesia dapat bersaing secara global.

Pelatihan Inovasi Produk Makanan Singkong dan Penataan Homestay Diana Simanjuntak; Erie Sukriadi; Darmawan Sunarja
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i1.3756

Tourism villages are an alternative to increasing the welfare of the local community by participating in these activities but still maintaining the customs, uniqueness, and local wisdom of the village. One of them is the Cireundeu traditional village which has been named a tourist village in the city of Cimahi with its uniqueness, one of which is replacing eating rice with “rasi” (cassava rice). This training on product innovation and homestay arrangement aims to further improve product alternatives for selling various foods made from cassava, as well as homestays to strengthen aspects of local wisdom in the arrangement. The method used is a direct demonstration in front of the training participants. The results of this training were innovations in food products from cassava. There were two types of food, namely cassava pudding and cassava donuts. The arrangement of the homestay added the attributes of the village's local wisdom in two places, namely the homestay owned by Mrs. Neneng and Mrs. Rita. So it is hoped that this training can provide knowledge as well as skills to further improve the quality of services provided to visitors who come to the village.

Gegar Budaya, Adaptasi, dan Konsep Diri Sumber Daya Manusia Pariwisata dalam Menyongsong Era New Normal: Culture Shock, Adaptation, and Self-Concept of Tourism Human Resources in Welcoming the New Normal Era Diana Simanjuntak; Rina Fitriana
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i2.200

As a business that relies on human mobility, the tourism sector has proven to be severely affected by the Coronavirus disease (COVID-19) pandemic. The paralysis of tourism both nationally and globally as a result of the lockdown policy in various countries and the Large-Scale Social Restriction (LSSR) policy in Indonesia affects the operations of tourism businesses. This has raised high anxiety for Tourism Human Resources about the future of the tourism business. This research discusses culture shock, adaptation, and self-concept of Tourism Human Resources in welcoming the new normal era from a communication perspective, both related to intercultural communication, interpersonal communication, and self-concept as part of communication psychology. This research used a qualitative research method with a case study approach. Data collection techniques were conducted through interviews, field observations, and document study through WhatsApp messages in several professional association groups, webinars, and mass media. The key informants in the research were 14 people as primary data and more than 200 members of the WhatsApp group “Housekeepers Jabar” as secondary data. The results of this research showed that Tourism Human Resources suffered from a culture shock and reached its lowest point in March to mid-April, but rose slowly from late April to June. There are three very stressful aspects of their life, consisting of cultural, social, and economic aspects. Cultural and social aspects are relatively easier to overcome, but the economic aspects are the most impactful because it concerns the sustainability of their life and their families. The period of awareness in the adaptation process is a period of struggle, creativity, and action so that many of them switch professions to run online businesses. This period is still ongoing and it is not known how long it will end. Positive self-concept plays an important role in a person’s success in adapting to survive because it helps a person to be resilient, patient, courageous, and creative in finding solutions in facing challenges thus opening up greater opportunities to successfully solve the problems.

Komunikasi Organisasi Berbasis Kearifan Lokal Kelompok Sadar Wisata dalam Pengelolaan Kampung Adat Cireundeu: Organizational Communication Based on Local Wisdom by the Tourism Awareness Group in the Management of Cireundeu Traditional Village Diana Simanjuntak; Darmawan Sunarja
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.575

Visiting tourist villages has become an alternative tourism trend favored by both domestic and international tourists. This trend is driven by tourists’ desire to gain new experiences and discover unique and distinctive natural and cultural attractions. Cireundeu Traditional Village is an increasingly visited destination, especially by students, university students, and academics. The management of these tourist villages is based on community involvement, known as Community-Based Tourism (CBT), where the participation of the local community is essential. This research aims to explore and analyze how the organizational communication of the Pokdarwis (Tourism Awareness Group) is carried out with mentors, fellow administrators, and the community in the context of managing the Cireundeu Traditional Village. The research seeks to identify communication patterns, obstacles, and the effectiveness of the communication strategies implemented. This study uses a qualitative approach with a case study design. Data was collected through participatory observation and in-depth interviews with members of the Pokdarwis, mentors, administrators, and local community members. Data analysis was conducted thematically to identify key patterns and themes in organizational communication based on local wisdom. The results show that Pokdarwis’ organizational communication is mostly acquired autodidactically. They can effectively understand and implement organizational communication functions and flows based on local wisdom. The Pokdarwis can communicate vertically, horizontally, and diagonally with mentors, fellow administrators, and the community. They can also express ideas and views, inform, empathize, and coordinate in the management of the Cireundeu Traditional Village. The organizational communication behavior of the Pokdarwis is based on local wisdom communication traditions, which include the principles of mutual learning, caring, nurturing, and sharing. It also involves relational foundations such as compassion for others, respect for lineage, etiquette, courteous behavior, and self-control.

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