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All Journal Jurnal Pariwisata Pesona Tourism Scientific Journal Journal of Tourism Destination and Attraction Journal of Event, Travel and Tour Management
Yosi Erfinda
Fakultas Pariwisata Universitas Pancasila
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Tourism Destination and Attraction

 1 
ANALISA STP DAN BAURAN PEMASARAN DALAM PENGEMBANGAN PAKET VIRTUAL FIELD TRIP GODONGIJO Rory Julia Rodjak; Yosi Erfinda; Yustisia Pasfatima Mbulu
Journal of Tourism Destination and Attraction Vol 9 No 3 (2021): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v9i3.2980

Abstract

Tujuan penelitian ini untuk mengidentifikasi STP dan bauran pemasaran di Godongijo dan menganalisa output STP dan Bauran Pemasaran di Godongijo dalam menyusun paket Virtual Field Trip. Metode penelitian yang digunakan deskriptif kualitatif serta melakukan wawancara dengan Manajer Divisi Ecotainment (Wisata Edukasi) dan Digital Marketing PT.Godong Ijo Asri, Staff/ Pemandu Divisi Ecotainment/Wisata Edukasi serta wisatawan domestik yang berkunjung langsung ke Godongijo. Hasil penelitian ini menunjukan bahwa identifikasi STP Virtual Field Trip Godongijo didominasi oleh kalangan wisatawan sekolah yang memiliki minat dalam pembelajaran edukasi tumbuhan dan hewan serta menyukai kegiatan pembuatan kerajinan yang didominasi oleh wisatawan yang berasal dari kota Depok. Sedangkan hasil bauran pemasaran di Godongijo sudah memenuhi aspek Process, Promotion dan Price. Maka dalam pengembangan paket virtual field trip berdasarkan STP dan Bauran Pemasaran terdiri dari Family Back to Nature, Virtual Camp Godongijo, Eco-friendly creativity and culture for adult.
MENJADI ADAPTIF: STRATEGI BIRO PERJALANAN WISATA OBAJA TOUR MENGHADAPI KRISIS PANDEMI COVID-19 Nurul Hasanah Fidya; I Made Adhi Gunadi; Yosi Erfinda
Journal of Tourism Destination and Attraction Vol 10 No 1 (2022): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v10i1.3401

Abstract

As a result of the COVID-19 pandemic, many business sectors have been disrupted, including the tourism business which hitted the most. This research aim to examine the strategy of Obaja Tour as one of established travel agencies in dealing with the crisis during the COVID-19 pandemic. The type of research used is qualitative methods with a descriptive analysis approach. The data collection obtained by conducting interviews, literature study, and observation. The collected data was validated by triangulation method. The findings show that Obaja Tour managed to survive and still does their function as a travel agency during the pandemic. Obaja Tour is currently in the Resolution and Feedback stage, by continuing to carry out activities such as previous operations and using Adaptive Strategies to facing the crisis through making slight modifications of the company's operations by creating new types of business such as Health Care, Food Service, and Cycling Equipment. Keywords: Covid-19, pandemic, crisis management, travel agency.
Co-Authors Aqilla Devia Salsabila Fetty Nurmala Rossi I Made Adhi Gunadi Nurul Hasanah Fidya Rory Julia Rodjak Yustisia Pasfatima Mbulu Yustisia Pasfatima Mbulu ZETA NOOR FALAH