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All Journal Journal of Tourism Destination and Attraction Jurnal Sains Terapan Pariwisata Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Yustisia Pasfatima Mbulu
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Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Veterinary Other

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PERANAN BUDAYA ORGANISASI DALAM MEMBANGUN LOYALITAS KARYAWAN: STUDI KASUS GRAND HYATT JAKARTA Daniel Widjaja; Yustisia Pasfatima Mbulu; Sarfilianty Anggiani
Journal of Tourism Destination and Attraction Vol 9 No 2 (2021): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v9i2.1775

Abstract

This study aims to analyze the role of organizational culture at the Grand Hyatt Jakarta and to analyze employee loyalty at the Grand Hyatt Jakarta and the impact of organizational culture on employee loyalty at the Grand Hyatt Jakarta. The method used in this research is a qualitative descriptive case study using primary and secondary data. The results of this study indicate that the role of organizational culture at Grand Hyatt Jakarta is seen from the indicators of organizational culture characteristics which consist of seven elements, but one element is still being considered, namely the elements of innovation and risk taking. For employee loyalty at the Grand Hyatt Jakarta, it can be seen from the four indicators that only one indicator is still being considered, namely the compliance indicator. While the impact of organizational culture on employee loyalty at Grand Hyatt Jakarta can be seen that from the indicators of innovation and risk taking, results orientation, orientation to human resources and orientation to the team have an impact on employee responsibility. The indicators of attention to detail or detail will increase the level of employee compliance and the indicators of aggressiveness will make employees have dedication to the hotel as well as indicators of stability / stability which will make employees have integrity.
ANALISA STP DAN BAURAN PEMASARAN DALAM PENGEMBANGAN PAKET VIRTUAL FIELD TRIP GODONGIJO Rory Julia Rodjak; Yosi Erfinda; Yustisia Pasfatima Mbulu
Journal of Tourism Destination and Attraction Vol 9 No 3 (2021): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v9i3.2980

Abstract

Tujuan penelitian ini untuk mengidentifikasi STP dan bauran pemasaran di Godongijo dan menganalisa output STP dan Bauran Pemasaran di Godongijo dalam menyusun paket Virtual Field Trip. Metode penelitian yang digunakan deskriptif kualitatif serta melakukan wawancara dengan Manajer Divisi Ecotainment (Wisata Edukasi) dan Digital Marketing PT.Godong Ijo Asri, Staff/ Pemandu Divisi Ecotainment/Wisata Edukasi serta wisatawan domestik yang berkunjung langsung ke Godongijo. Hasil penelitian ini menunjukan bahwa identifikasi STP Virtual Field Trip Godongijo didominasi oleh kalangan wisatawan sekolah yang memiliki minat dalam pembelajaran edukasi tumbuhan dan hewan serta menyukai kegiatan pembuatan kerajinan yang didominasi oleh wisatawan yang berasal dari kota Depok. Sedangkan hasil bauran pemasaran di Godongijo sudah memenuhi aspek Process, Promotion dan Price. Maka dalam pengembangan paket virtual field trip berdasarkan STP dan Bauran Pemasaran terdiri dari Family Back to Nature, Virtual Camp Godongijo, Eco-friendly creativity and culture for adult.
Pengaruh Customer Experience Terhadap Repurchase Intention Pada PT. Traveloka Indonesia Aulia Cahyani; I Made Adhi Gunadi; Yustisia Pasfatima Mbulu
Jurnal Sains Terapan Pariwisata Vol. 4 No. 1 (2019): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Online Travel Agent is an online based travel agent that provides tourism products and services, such as hotel review, prices, features, and reservation. At present day, online Travel Agent is growing rapidly with many playesr and various types in Indonesia. PT. Traveloka Indonesia is one of the key player in the business. This study aims to identify customer experience at PT. Traveloka Indonesia and analyze the effect of customer experience on repurchase intention at PT. Traveloka Indonesia. The research design used is quantitative with multiple linear regression data analysis techniques. The results show that all customer experience variables which derived from Nilsson and Wall (2017) have a significant effect simultaneously on the repurchase intention variable. While partially, five customer experience variables namely ease of use, customer review, security, customer service, and store offerings significantly influence the repurchase intention at PT. Traveloka Indonesia. Whereas the other two, namely customization and reliability fulfillment, have no significant effect on repurchase intention at PT. Traveloka Indonesia.
THE FAKTOR PENDORONG DAN PENARIK YANG MEMPENGARUHI MINAT WISATAWAN GENERASI-Z DALAM BERKUNJUNG KE DESTINASI WISATA LABUAN BAJO Purba, Ishaktio Octavianto; Yustisia Pasfatima Mbulu; Azra Mashita
Journal of Tourism Destination and Attraction Vol 12 No 2 (2024): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v12i2.7666

Abstract

This research aims to identify push and pull factors and analyze the influence of push and pull factors on the interest of generation z tourists in visiting the Labuan Bajo tourist destination. The method used is descriptive quantitative. The independent variables of this research are escape, relaxing, play, strengthening family bonds, prestige, social interactions, romance, educational opportunity, self-fulfillment, and wish-fulfillment as well as pull factors, namely amenities, attraction, accessibility, and ancillary. Meanwhile, the dependent variable of this research is interest in visiting. The sample obtained was 110 respondents using purposive sampling technique. The hypothesis of this research was tested using IBM SPSS 27 with the results of the driving factor being the escape variable, namely getting away from routine, the relaxing variable, namely improving mental & physical health, the play variable, namely playing games, the strengthening family bonds variable, namely activities with the family, the prestige variable, namely increasing social status. , the social interaction variable, namely socializing with other people, the romance variable, namely enjoying a romantic atmosphere, the educational opportunity variable, namely gaining new knowledge, the self-fulfillment variable, namely challenging yourself, and finally the wish-fulfillment variable, namely realizing dreams and fantasies. Apart from that, the pull factor in the amenities variable is the overall positioning of infrastructure, the attraction variable is the attractiveness of natural beauty, the accessibility variable is the availability of supportive transportation, the ancillary variable is the existence of government support to support a destination worth visiting, and finally the visiting interest variable is interest. work or education. The results of the influence test state that the escape and play indicators partially have an influence on Generation Z's interest in visiting Labuan Bajo. Apart from that, other variables have no effect on Generation Z's interest in visiting Labuan Bajo.
Analysis of Moment of Truth in Culinary Tourism Destination: A Case of Haitang Bay Houhai Fishing Village Hainan, China Adhityawarman, Benediktus; Yustisia Pasfatima Mbulu; Andaru Puan Bhanuwati; Nasywa Arafvianti; Rifa Tiara Zahra
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 9 No. 1 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v9i1.1889

Abstract

Moment of Truth is one way to market a tourist destination. The purpose of this research is to analyse the stages of Zero Moment of Truth, First Moment of Truth, Second Moment of Truth, and Ultimate Moment of Truth that tourists go through when deciding to visit Haitang Bay Houhai Fishing Village Hainan, China, for a culinary tour. This research uses a qualitative method, and the research data is obtained from interviews with tourists who come and direct observation to Haitang Bay Houhai Fishing Village Hainan, China, and the website. Based on the results of the study, it can be concluded that the series of Moment of Truth felt by tourists towards culinary tourism in Haitang Bay Houhai Fishing Village Hainan, China, has been passed and felt by tourists who visit there. The series of Moment of Truth that occurs is starting from the Zero Moment of Truth, First Moment of Truth, Second Moment of Truth, and Ultimate Moment of Truth stages, where tourists start looking for information related to the culinary available at Haitang Bay Houhai Fishing Village Hainan, China via mobile phones, then after seeing the available culinary tourism information, tourists decide to visit Haitang Bay Houhai Fishing Village based on the culinary information there that has been searched. Tourists directly taste and enjoy the culinary specialties at Haitang Bay Houhai Fishing Village. Finally, tourists give their reviews based on their experiences and the typical culinary they enjoy at Haitang Bay Houhai Fishing Village in Hainan, China, as well as recommending it to friends/family on social media. Based on the interview results, many tourists gave positive reviews and recommended to others about the culinary delights available. However, some tourists gave negative reviews and did not recommend Haitang Bay Houhai Fishing Village to come on a culinary tour there.
Co-Authors Adhityawarman, Benediktus Andaru Puan Bhanuwati Aulia Cahyani Azra Mashita Daniel Widjaja I Made Adhi Gunadi Nasywa Arafvianti Purba, Ishaktio Octavianto Rifa Tiara Zahra Rory Julia Rodjak Sarfilianty Anggiani Yosi Erfinda