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All Journal RETORIKA: Jurnal Ilmu Bahasa Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan EDULITE: Journal of English Education, Literature and Culture KREDO : Jurnal Ilmiah Bahasa dan Sastra Langkawi: Journal of The Association for Arabic and English Jurnal Kajian Bahasa, Sastra dan Pengajaran (KIBASP) Anuva: Jurnal Kajian Budaya, Perpustakaan, dan Informasi NICHE Journal of Tropical Biology Culturalistics: Journal of Cultural, Literary, and Linguistic Studies Jurnal Madah Jurnal Onoma: Pendidikan, Bahasa, dan Sastra AGRIC
Nurhayati Nurhayati
Program Studi Magister Linguistik, Fakultas Ilmu Budaya, Universitas Diponegoro
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Makna Kultural pada Kepercayaan Masyarakat Jawa Terhadap Ketupat di Momen Lebaran: Kajian Antropologi Linguistik Alvina Maghfiroh; Nurhayati Nurhayati
Madah: Jurnal Bahasa dan Sastra Vol. 14 No. 2 (2023): Jurnal Madah
Publisher : Balai Bahasa Provinsi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31503/madah.v14i2.640

Abstract

Ketupat in the Eid moment gives its own meaning for Javanese people. They have certain beliefs in interpretating ketupat, especially about philosophy and the process of making ketupat. This research aims to reveal the cultural meaning and local wisdom values from ketupat. This research uses qualitative methods that collecting the data use indepth interview. By using linguistic anthropological approach, the data of this research analyzed inductively and adjust translational- equivalent analysis methods. The research findings show 3 prohibitions, 6 beliefs, and 3 requirements about ketupat that the Javanese people still believe until now. The result of the research imply any local wisdom values, such as obligation to conserve Javanese culture, minimalist principle, and the concept of animism and dynamism that dominate these beliefs. Even though, they just admit to follow their ancestors culture without any goals to conduct an activity related to animism and dynamism which opposite Islamic thought.
Kontra Ideologi Rasisme dalam Iklan Kosmetik dan Kecantikan: Analisis Wacana Kritis Norman Fairclough Ninik Elika; Nurhayati Nurhayati
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 10 No. 3 (2024)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/onoma.v10i3.3970

Abstract

Tujuan dari penelitian ini adalah untuk membedah serta mendeskripsikan kontra ideologi rasisme dalam iklan kosmetik dan kecantikan. Iklan sebagai salah satu media untuk mempersuasi seseorang dengan menawarkan suatu produk serta jasa terhadap masyarakat sasaran. Bermacam-macam produk yang ditawarkan dalam iklan seperti barang pokok, makanan, minuman hingga produk kecantikan. Iklan juga dapat digunakan untuk praktik sebuah ideologi terhadap masyarakat. Seperti, dalam produk kecantikan dimana beberapa perempuan akan membuat stigma sendiri terhadap definisi cantik melalui ideologi yang disiratkan oleh iklan atau wacana. Penelitian ini berusaha membongkar ideologi yang tersirat pada produk kosmetik dan kecantikan dalam iklan. Metode penelitian ini adalah paradigma deskriptif kualitatif menggunakan ancangan analisis wacana kritis oleh Norman Fairclough yang dibagi menjadi tiga analisis yaitu 1) analisis mikrostruktural 2) analisis mesostruktural dan 3) analisis makrostruktural. Data dikumpulkan menggunakan teknik dengar, catat dan simak. Data diambil dari youtube yang kemudian ditranskripsikan pada dokumen. Hasil penelitian ini menunjukkan bahwa iklan kosmetik berusaha definisi cantik yang baru untuk perempuan yaitu kulit yang glowing bukan lagi putih sebagai bentuk kontra ideologi rasisme, karena adanya kritik pada iklan kosmetik dan kecantikan pada perempuan.
Makna Leksikal dan Kultural dalam Upacara Seren Taun Ritual Daur Hidup Manusia pada Masyarakat Sunda Nissa Aurellia Putri; Nurhayati Nurhayati
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 11 No 3 (2025): September
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v11i3.32179

Abstract

This study aims to reveal the lexical and cultural meanings in the Seren Taun ceremony, one of the human life cycle rituals performed by the Sundanese people. This ceremony plays an important role in maintaining the social and spiritual balance of the community and preserving Sundanese cultural heritage. Using a linguistic anthropology approach, this study analyzes various terms and symbols used in the Seren Taun ceremony and examines how these meanings reflect the values and worldview of the Sundanese people. Data was collected through participatory observation and analysis of written documents related to the ceremony. The results of the study show that the lexical meaning in Seren Taun is not limited to the literal meaning of the words used, but also includes deep cultural connotations. Symbols such as rice, water, and fire in this ceremony contain meanings related to fertility, life, and purification. In addition, this study found that the Seren Taun ceremony serves as a medium to strengthen the collective identity of the Sundanese people and convey noble values such as mutual cooperation, togetherness, and respect for ancestors. Through this ceremony, the Sundanese people also pass on traditional knowledge and wisdom to the younger generation, ensuring the continuity of their culture amid changing times. This research contributes to a more comprehensive understanding of the relationship between language, culture, and rituals in Sundanese society. These findings also emphasize the importance of preserving local languages and cultures as part of national identity and world cultural heritage. Thus, this study provides valuable insights for researchers, cultural practitioners, and policymakers in their efforts to preserve and promote Indonesia's cultural heritage.
Co-Authors Agung Suprihadi Agus Subiyanto Alvina Maghfiroh Ardis Septi E.R Astri Adriani Allien Endang Kusdiyantini Fransiska Marsela Hambur Hasna Maheswari Ninik Elika Nissa Aurellia Putri Prayudisti Shinta Pandanwangi Rejeki Siti Ferniah Sela Wildaan Aulia Silva Abraham Zuly Qodir