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All Journal RETORIKA: Jurnal Ilmu Bahasa Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan EDULITE: Journal of English Education, Literature and Culture KREDO : Jurnal Ilmiah Bahasa dan Sastra Langkawi: Journal of The Association for Arabic and English Jurnal Kajian Bahasa, Sastra dan Pengajaran (KIBASP) Anuva: Jurnal Kajian Budaya, Perpustakaan, dan Informasi NICHE Journal of Tropical Biology Culturalistics: Journal of Cultural, Literary, and Linguistic Studies Jurnal Madah Jurnal Profetik Jurnal Onoma: Pendidikan, Bahasa, dan Sastra AGRIC
Nurhayati Nurhayati
Program Studi Magister Linguistik, Fakultas Ilmu Budaya, Universitas Diponegoro
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Kontra Ideologi Rasisme dalam Iklan Kosmetik dan Kecantikan: Analisis Wacana Kritis Norman Fairclough Ninik Elika; Nurhayati Nurhayati
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 10 No. 3 (2024)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/onoma.v10i3.3970

Abstract

Tujuan dari penelitian ini adalah untuk membedah serta mendeskripsikan kontra ideologi rasisme dalam iklan kosmetik dan kecantikan. Iklan sebagai salah satu media untuk mempersuasi seseorang dengan menawarkan suatu produk serta jasa terhadap masyarakat sasaran. Bermacam-macam produk yang ditawarkan dalam iklan seperti barang pokok, makanan, minuman hingga produk kecantikan. Iklan juga dapat digunakan untuk praktik sebuah ideologi terhadap masyarakat. Seperti, dalam produk kecantikan dimana beberapa perempuan akan membuat stigma sendiri terhadap definisi cantik melalui ideologi yang disiratkan oleh iklan atau wacana. Penelitian ini berusaha membongkar ideologi yang tersirat pada produk kosmetik dan kecantikan dalam iklan. Metode penelitian ini adalah paradigma deskriptif kualitatif menggunakan ancangan analisis wacana kritis oleh Norman Fairclough yang dibagi menjadi tiga analisis yaitu 1) analisis mikrostruktural 2) analisis mesostruktural dan 3) analisis makrostruktural. Data dikumpulkan menggunakan teknik dengar, catat dan simak. Data diambil dari youtube yang kemudian ditranskripsikan pada dokumen. Hasil penelitian ini menunjukkan bahwa iklan kosmetik berusaha definisi cantik yang baru untuk perempuan yaitu kulit yang glowing bukan lagi putih sebagai bentuk kontra ideologi rasisme, karena adanya kritik pada iklan kosmetik dan kecantikan pada perempuan.
Makna Leksikal dan Kultural dalam Upacara Seren Taun Ritual Daur Hidup Manusia pada Masyarakat Sunda Nissa Aurellia Putri; Nurhayati Nurhayati
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 11 No 3 (2025): September
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v11i3.32179

Abstract

This study aims to reveal the lexical and cultural meanings in the Seren Taun ceremony, one of the human life cycle rituals performed by the Sundanese people. This ceremony plays an important role in maintaining the social and spiritual balance of the community and preserving Sundanese cultural heritage. Using a linguistic anthropology approach, this study analyzes various terms and symbols used in the Seren Taun ceremony and examines how these meanings reflect the values and worldview of the Sundanese people. Data was collected through participatory observation and analysis of written documents related to the ceremony. The results of the study show that the lexical meaning in Seren Taun is not limited to the literal meaning of the words used, but also includes deep cultural connotations. Symbols such as rice, water, and fire in this ceremony contain meanings related to fertility, life, and purification. In addition, this study found that the Seren Taun ceremony serves as a medium to strengthen the collective identity of the Sundanese people and convey noble values such as mutual cooperation, togetherness, and respect for ancestors. Through this ceremony, the Sundanese people also pass on traditional knowledge and wisdom to the younger generation, ensuring the continuity of their culture amid changing times. This research contributes to a more comprehensive understanding of the relationship between language, culture, and rituals in Sundanese society. These findings also emphasize the importance of preserving local languages and cultures as part of national identity and world cultural heritage. Thus, this study provides valuable insights for researchers, cultural practitioners, and policymakers in their efforts to preserve and promote Indonesia's cultural heritage.
Sikap Tempo.co terhadap Jokowi Pasca Reshuffle Kabinet Merah Putih: Analisis Wacana Kritis Tabita Eka Ayu Sofia; Nurhayati Nurhayati; Adinda Maghfirah
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 12 No. 2 (2026): Penulis pada Edisi ini Terdiri dari Tiga (3) Negara: Indonesia, Taiwan dan Jor
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/2w1ccz60

Abstract

Penelitian ini menganalisis wacana media daring Tempo.co dalam membingkai Joko Widodo (Jokowi) pasca-jabatannya sebagai presiden melalui Analisis Wacana Kritis (AWK) dengan teori Teun A. van Dijk (1988). Fokus penelitian ini adalah membongkar bagaimana struktur teks, kognisi sosial, dan konteks sosial digunakan untuk mereproduksi ideologi kritis terhadap politik dinasti dan upaya Jokowi dalam mempertahankan kekuasaannya pasca pemecatannya dari PDIP dan reshuffle Kabinet Merah Putih. Metode yang digunakan adalah kualitatif deskriptif dengan teknik analisis data tiga dimensi Van Dijk. Hasil penelitian menunjukkan bahwa secara makrostruktur, ditemukan tema sentral "Pergeseran Kekuasaan dari Solo ke Hambalang" yang mengonstruksi transisi kekuasaan sebagai proses eliminasi pengaruh aktor lama. Pada tingkat mikrostruktur, penggunaan diksi delegitimasi seperti “terlempar”, “tak dianggap”, dan “orang titipan”, serta metafora secara efektif membentuk citra Jokowi sebagai figur yang mengalami pelemahan kekuasaan. Analisis kognisi sosial mengungkap bahwa media memanfaatkan pengetahuan bersama (shared knowledge) masyarakat mengenai politik keluarga Jokowi. Hal ini berfungsi untuk menunjukkan bahwa manuver politik subjek adalah tindakan yang tidak memiliki legitimasi moral. Secara kontekstual, Tempo.co memposisikan diri sebagai agen kontrol sosial yang kritis terhadap upaya pelanggengan kekuasaan non-institusional. Penelitian ini menyimpulkan bahwa Tempo.co menjalankan peran sebagai agen kontrol sosial yang menggunakan kekuasaan diskursif untuk memastikan bahwa personalisasi kekuasaan tidak melampaui batas demokrasi. Kebaruan penelitian ini terletak pada fokus analisisnya pada fase pasca-kekuasaan, yang membuktikan bahwa reproduksi ideologi dan delegitimasi aktor politik tetap bekerja secara intensif meskipun otoritas formal telah berakhir.
Meme Implicature Using the Word 'Tenggelamkan' Sela Wildaan Aulia; Nurhayati
RETORIKA: Jurnal Ilmu Bahasa Vol. 6 No. 2 (2020): Oktober 2020
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.6.2.2020.173-177

Abstract

The majority of Indonesians who are known to use social media as a means of communication and entertainment are certainly familiar with the term meme. A meme phenomenon popular is the use of the word 'tenggelamkan' at the end of the discourse popularized by Susi Pudjiastuti, the former minister of fisheries and maritime affairs. The objectives of this study are as follows: (1) to determine the language style used in memes that use the word ‘tenggelamkan’ and (2) to determine the implicature of memes using the word ‘tenggelamkan’. The data source of this research is taken from various pictures on the internet, amounting to 15 memes. The data collection used is the method capture. The research method is descriptive qualitative, the analysis used is Grice's theory of conversational maxims. The results of this study indicate the themes used in memes using the word ‘tenggelamkan’ include the themes of love, friendship, corruption, worship, and food. The use of language styles that are reflected, such as 9 memes of cynicism, 5 memes of paradox, and 1 meme of rhetoric. The implicatures of meme data using the word ‘tenggelamkan’ are as follows: satire, suggestion, satire and suggestion.
CDA OF GUS IPUL’S POLITICAL ADVERTISING IN 2018-EAST-JAVA-REGIONAL ELECTION Moh Khoirul Anam; nurhayati nurhayati
Profetik: Jurnal Komunikasi Vol. 12 No. 2 (2019)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v12i2.1693

Abstract

Recent campaign models tend to change from the traditional model which commonly happened in the past. If in the past the campaign was identical to speeches, flags, marches, etc., nowadays the campaign can be done by utilizing the digital world as a media, even though the old model is still used today in a fewer portion. Therefore, this study aims to analyze the digital campaign advertisement of Gus Ipul in East Java Election 2018. Using the Systemic Functional Grammar (SFG) theory and Critical Discourse Analysis (CDA) approach of Fairclough three-dimensional model, researchers want to reveal what message is behind the advertisements. The data in this study are five political campaign videos obtained from online video service providers, www.youtube.com. The videos are downloaded, then transcribed so that the textual data is obtained. These data are analyzed using the SFG theory. From the analysis, the results of the present study show that Gus Ipul’s political advertising is included in advocacy and contrasting advertising. Also, there are two objectives of Gus Ipul's political advertising. The first is to satire political opponents, and the second is to provide information. The information conveyed is by providing positive information, namely by using the lexicon like pengalaman - experience, paham - understanding and amanah -trustworthiness. From the political advertisement model, it can also be obtained that there are four strategies used in advertising viz emphasizing our good things, emphasizing their bad things, de-emphasizing our bad things, and de-emphasizing their good things.
Reconstruction of Economic Ideology in the Minister of Finance's Speech in Digital Media: A Critical Discourse Analysis Study Debi Akmalindo Putra; Nurhayati Nurhayati; M. Afif Sholahudin A
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 12 No. 2 (2026): Penulis pada Edisi ini Terdiri dari Tiga (3) Negara: Indonesia, Taiwan dan Jor
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/gvnrfy80

Abstract

This study investigates the reconstruction of economic ideology in the Minister of Finance’s speech disseminated through digital media using Norman Fairclough’s Critical Discourse Analysis framework. Employing a descriptive qualitative method, this research analyzes a transcript of the Minister of Finance’s speech published on the Kompas TV YouTube channel. The analysis integrates Fairclough’s three dimensions: text, discourse practice, and social practice to examine how economic meaning and power relations are constructed linguistically and socially. The findings reveal that economic ideology is reconstructed through the strategic use of crisis metaphors, authoritative modality, intertextual references, and evaluative lexical choices. These linguistic features position the state as a rational and technocratic authority capable of controlling national economic conditions. At the level of discourse practice, digital media plays a crucial role in amplifying and disseminating economic discourse to a wider public audience, shaping interpretation and reception. At the level of social practice, the discourse reproduces a technocratic-paternalistic ideology and reinforces economic nationalism to legitimize state intervention. This study contributes to Critical Discourse Analysis by highlighting economic discourse as a key site for ideological production and state power construction in the digital era, particularly within the Indonesian context.
Metaphors Related to Climate Issues in @greenpeaceid’s Instagram: A Conceptual Metaphor Theory Approach Adinda Maghfirah; Nurhayati Nurhayati; Tabita Eka Ayu Sofia
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 12 No. 2 (2026): Penulis pada Edisi ini Terdiri dari Tiga (3) Negara: Indonesia, Taiwan dan Jor
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/encjf558

Abstract

Climate change communication often relies on abstract and technical language, which makes environmental issues difficult for the public to understand and engage with. This study aims to examine how climate change is represented through conceptual metaphors in Instagram post texts published by @greenpeaceid, and how these metaphors shape public perception and emotional engagement. This study employs a descriptive qualitative approach. The research data consist of metaphorical expressions taken from Instagram post texts published by @greenpeaceid between 1 October and 30 November 2025, with a total of 135 posts selected through purposive sampling. The data were analyzed using the Metaphor Identification Procedure (MIP) to systematically identify metaphorical expressions, and further examined using Conceptual Metaphor Theory (Lakoff & Johnson, 1980) to analyze the mapping between source and target domains. The results show that 24 metaphorical expressions were identified, forming several dominant conceptual metaphors, including Nature Is A Body, Crisis Is A Person, and Ecosystem Is A Building. These metaphors represent environmental issues through familiar human experiences such as illness, danger, physical movement, and structural damage. Furthermore, the metaphors function to make abstract environmental problems easier to understand, create a sense of urgency and threat, evoke empathy and moral responsibility, criticize political systems indirectly, and encourage collective action. This study concludes that conceptual metaphors serve as an effective cognitive and communicative strategy in Indonesian environmental advocacy, particularly in digital contexts, by shaping how the public understands and emotionally responds to climate change.
Co-Authors Adinda Maghfirah Agung Suprihadi Agus Subiyanto Alvina Maghfiroh Ardis Septi E.R Astri Adriani Allien Debi Akmalindo Putra Endang Kusdiyantini Fransiska Marsela Hambur Hasna Maheswari M. Afif Sholahudin A Moh Khoirul Anam Ninik Elika Nissa Aurellia Putri Prayudisti Shinta Pandanwangi Rejeki Siti Ferniah Sela Wildaan Aulia Silva Abraham Tabita Eka Ayu Sofia Zuly Qodir