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All Journal At-Taradhi: Jurnal Studi Ekonomi
ZAKI MUBARAK
FAKULTAS SYARIAH DAN EKONOMI ISLAM IAIN ANTASARI
Economics, Econometrics & Finance Education

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Faktor-Faktor yang Mempengaruhi Perilaku Konsumen Dalam Memilih Pegadaian Syariah di Kota Banjarmasin ZAKI MUBARAK; INDRIANI WINDASARI
At-Taradhi Jurnal Studi Ekonomi Vol 4, No 1 (2013)
Publisher : Islamic Economics and Business Faculty of UIN Antasari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/taradhi.v4i1.87

Abstract

This study intends to find out if factors including product, promotion, price, place, and service have affected consumers behavior in choosing syariah pawn shop (pegadaian syariah). The regression analysis results show that those factors have affected consumer decision making at 63.9%. UsingF test, all of those variables simultaneously have affected consumers decision in choosingsyariah pawn shop. Furthermore, using t test, only some variables including product, price, and place that partially have affected the consumers behavior, but, promotion and service have not affected it. The data analysis also indicates that price is the most dominant variables that affected consumers in choosing Syariah pawn shop.
ANALSISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MASYARAKAT KALIMANTAN SELATAN TERHADAP PENGGUNAAN PEMBAYARAN NON TUNAI RAHMAN HELMI; ZAKI MUBARAK
At-Taradhi Jurnal Studi Ekonomi Vol 5, No 1 (2014)
Publisher : Islamic Economics and Business Faculty of UIN Antasari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/taradhi.v5i1.80

Abstract

Economic growth in Indonesia can not be separated from a strategic role in the payment system to support economic activities. Strategic role of the payment system in economic activities, especially to ensure the implementation of various payment transactions, is made by the public and business. The development of innovations in the payment system is a logical consequence of the growing community needs for existence of instruments and payment mechanisms that are practical, efficient, safe and comfortable. Development of Card Payment Through in South Kalimantan are still very limited in the use of ATM cards, credit cards, and debit cards. The amount of public transactions using credit cards is also relatively very small and generally only in Banjarmasin and Banjarbaru. Card payment through low usage rate is not out of the involvement of the community in adopting card payment, so it is necessary to do research on the characteristics of the community. Characteristics of the community in South Kalimantan that different from other areas will be the research target. It is because people are consumers that determine the development of non-cash payments later. This community preferences will affect the use of non-cash payment instrument towards a cashless society.
Co-Authors INDRIANI WINDASARI RAHMAN HELMI