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All Journal Agora Jurnal Komputasi Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Jurnal Vicidi
Florencia Irena
Unknown Affiliation
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Physics Social Sciences

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Pengembangan SMS Gateway Sebagai Pusat Penyebaran Informasi Sekolah Rico Andrian; Didik Kurniawan; Florencia Irena
Jurnal Komputasi Vol 2, No 1 (2014)
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/komputasi.v2i1.1087

Abstract

Nowadays, information is no longer a complementary product but a major requairement especially in some institutions such as schools. Dissemination of information on the school system is still using paper. Dissemination of information can be facilitated by making an SMS-based information system center for announcing some school activities to parents, teachers, and students by SMS gateway as school information dissemination center. SMS gateway system is implemented by using a MySQL database, GAMMU as SMS gateway tools and programming language PHP.Keywords: Information, SMS Center, SMS Gateway, GAMMU 
PENGARUH DAYA TARIK IKLAN TV DAN VARIETY SEEKING TERHADAP BRAND SWITCHING BEHAVIOUR SMARTPHONE SAMSUNG Florencia Irena
Agora Vol 6, No 2 (2018): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.144 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik iklan TV dan variety seeking terhadap brand switching behaviour pengguna smartphone Samsung. Jenis penelitian ini adalah penelitian kausal dengan metode kuantitatif. Sam­pel yang digunakan 117 pengguna Samsung yang telah berpindah merek smartphone dari merek selain Samsung ke smartphone merek Samsung. Teknik penga­m­bil­an sampel yang digunakan dalam penelitian ini adalah simple random sampli­ng. Meto­­de pengumpulan data yang digunakan adalah angket penelitian. Metode analisis yang digunakan adalah regresi linear sederhana. Hasil penelitian menun­ju­k­kan bahwa daya tarik iklan TV dan variety seeking berpengaruh signifikan dan positif terhadap brand switching behaviour pengguna smartphone Samsung.
Strategi Penerapan Inklusi Kesadaran Pajak bagi Investor Generasi Muda dalam Berinvestasi Cryptocurrency Florencia Irena; Yulius Hari; Felensia Chandra
Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Prosiding Seminar Nasional Teknologi Informasi dan Bisnis (SENATIB) 2022
Publisher : Fakultas Ilmu Komputer Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.538 KB)

Abstract

Tujuan dari penelitian ini adalah memecahkanpermasalahan DJP dalam menentukan strategi penerapanInklusi Kesadaran Pajak bagi investor generasi muda atasinvestasi cryptocurrency. Adapun objek dari penelitian iniadalah strategi yang ditetapkan DJP untuk menerapkan InklusiKesadaran Pajak pada investor generasi muda, daya dukungdan hambatan wajib pajak tidak bayar pajak atas investasicryptocurrency, dan pengaruh penerapan Inklusi KesadaranPajak terhadap investor generasi muda. Metode riset dalampenelitian ini dapat disajikan melalui fishbone diagram dilihatbahwa masih rendahnya penetrasi pemahaman InklusiKesadaran Pajak khususnya bagi investor Cryptocurrency.Seringkali Investor Crypto menginvestasikan dan mereka secaralangsung ke platform luar negeri sehingga tidak ada transaksiperpajakan yang nampak, namun hal ini sebenarnya dapatdikatakan ilegal. Hasil dari penelitian ini mengacu pada hasiluji hipotesis dengan tabel distribusi t.
Analisa Trend Peningkatan Jasa Branding JCK Enterprise Surabaya Selama Pandemi COVID-19 Florencia Irena; Galih Wicaksono
Jurnal Vicidi Vol. 12 No. 1 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i1.2937

Abstract

In the current digital era, there are many ways that a business actor, either individually or in a company, can continuously improve the branding quality of his own business. One way to improve the quality of branding is to use the services provided by creative agencies. This study aims to analyze the development and impact of branding services on creative agencies in Surabaya during the Covid-19 pandemic. Because through this analysis, we will know the flow of branding service users in the Surabaya area for creative workers during the Covid-19 pandemic. The research method used in this study is qualitative, data collection is carried out by conducting interviews with the founder of JCK Enterprise as the subject of observation, this research is also supported by journal sources, and articles related to creative agencies, branding services, and the covid-19 pandemic. Keywords: branding service, Creative agency, Covid-19 Pandemic
Digital Marketing Strategy untuk Meningkatkan Daya Saing UMKM Ayam Gepuk Pak Gendut Rimadias, Santi; Putra, Exan Adityatama; Florencia Irena; Trismi, Jesslyn; Sendjaja, Kenji Manuel; Stephen, Yodi
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i2.1401

Abstract

Culinary diversity in Indonesia reflects the creativity of the community in developing Micro, Small and Medium Enterprises (MSMEs). MSMEs have a significant contribution to the national economy, although they still face challenges related to the application of digital technology in marketing. This community service aims to implement a digital marketing strategy for MSMEs "Ayam Gepuk Pak Gfat". Through interviews and SWOT analysis, the Community Service Team identified problems and designed strategies in the form of social media content and digital menus. After obtaining the permit, the Community Service Team began mentoring and implementing strategies for these MSMEs. The assistance is in the form of updating content on Instagram and making digital menus. The evaluation
Co-Authors Andrian, Rico Didik Kurniawan Felensia Chandra Galih Wicaksono Putra, Exan Adityatama Santi Rimadias Sendjaja, Kenji Manuel Stephen, Yodi Trismi, Jesslyn Yulius Hari