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All Journal Media Wisata Jurnal Abdimas Pariwisata
Yuliyani
Akademi Pariwisata STIPARY Yogyakarta
Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

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Pengaruh Electronic Word of Mouth dan Daya Tarik terhadap Keputusan Berkunjung Wisatawan di Pinus Pengger Kabupaten Bantul Yuliyani
Media Wisata Vol. 19 No. 1 (2021): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.192 KB) | DOI: 10.36276/mws.v19i1.65

Abstract

This research attempts to learn the influence of electronic word of mouth and location on tourist decisions to visit the Pinus Pengger. The population in this research is the tourists who visited Pinus Pengger. The sample taken was 100 respondents. The method for the sampling is accidental sampling. The data collection technique was a questionnaire. The analysis of data used multiple regression analysis techniques. The results of this study indicate that together, electronic word of mouth, and attractiveness affect the decision to visit tourists in Pinus Pengger. Partially, electronic word of mouth affects the decision to visit tourists, while attractiveness does not affect the decision to visit tourists
Pengenalan Konsep Manajemen “Pemasaran Online” untuk Meningkatkan Penjualan pada Green Garden Ramayana Resto and Lounge" Yuliyani; Suharto; Sudarsi
Jurnal Abdimas Pariwisata Vol. 4 No. 2 (2023): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v4i2.472

Abstract

The implementation of this Community Activity is to introduce concepts and provide direct training related to online marketing management as a strategy to increase sales at Green Garden Ramayan Resto Lounge which is one of the culinary business actors in Yogyakarta. The method used in this activity is to provide material related to online marketing and the practice of directly uploading content or products Green Garden Ramayan Resto Lounge's social media. The results of this activity were that participants had a theoretical understanding of the concept of online marketing management, and participants were also successful in uploading content or products Green Garden Ramayan Resto Lounge's social media.
Co-Authors Sudarsi Suharto