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All Journal Faktor Exacta Jurnal Kabar Masyarakat Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Rahmatika Rahmatika
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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KAJIAN PENERIMAAN DAN PENGGUNAAN CORELDRAW UNTUK PEMBELAJARAN MULTIMEDIA RAHMATIKA RAHMATIKA
Faktor Exacta Vol 8, No 2 (2015)
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.887 KB) | DOI: 10.30998/faktorexacta.v8i2.317

Abstract

The main factors that determine the success of the application of information technology in education is the aspect of user behavior (user acceptance). The willingness of users to accept or use of information technology is the key to successful application of information technology. To identify the factors that influence the acceptance and use as well as identify the relationship moderating variable on the factors that influence the acceptance and use by using the Model Unified Theory of Acceptance and Use of Technology (UTAUT). UTAUT Model identifies four factors driving acceptance as a free variable that Performance Expectancy, Effort Expectancy, Social Influence and Facilitating Condition. In this study, the effect of added two variables, namely Anxiety and Self-efficacy. The model was tested with the modified method of path analysis (path analysis) to determine the influence caused by these variables on the acceptance of use CorelDraw for multimedia learning. Based on 175 samples taken, obtained variable results Facilitating Condition (FC) affect user acceptance. UTAUT models play an important role in determining the variables and factors that influence the acceptance and use of information technology. Keywords: User Acceptance, Model of UTAUT, CorelDraw
PKM Sosialisasi Penggunaan Aplikasi Canva Di Cynara's Corner Rahmatika Rahmatika; Ulfa Pauziah; Ardhi Dinullah; Alqomari Cahyo
Jurnal Kabar Masyarakat Vol. 1 No. 2 (2023): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i2.449

Abstract

Design Promotion of business in the current era of globalization has an important role in attracting consumers both products and services. Good product design will provide added value for businesses in promoting their products. In addition, an attractive product design will also provide a good profit for businesses because the product will be easily recognized. Design is also one of the components as a measure of the success of a marketing campaign whose goal is brand awareness or attracting the attention of potential buyers. A good product design will certainly increase online sales, compared to when you don't have a product design installed. By utilizing digital technology for promotions such as the many social media starting from Instagram, Facebook and even the marketplace. Of course, this is a great potential for online sellers to sell their products. The effort to provide a way to make product designs that are easy and attractive is to use a platform that can be used to load both desktop and mobile-based designs. One platform that is often used by business people is the Canva application, which offers templates that are readily available and free to create product designs. Cynara's Corner is a business actor in the fashion sector who has resellers to help market their fashion products, but not everyone understands and can operate the application, for that we want to socialize the use of the Canva application to increase reseller sales and help create attractive designs from photos existing product.
Pelatihan Pengenalan Aplikasi Editing Video untuk Meningkatkan Keterampilan Digital pada CYNARA'S CORNER dalam Pembuatan Konten Rahmatika Rahmatika; Nasrulloh Isnain; Ulfa Pauziah
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2025): September : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v2i3.2015

Abstract

Marketing a product effectively goes beyond showcasing attractive photos; it involves creating engaging videos that can better explain and demonstrate the products on existing social media platforms. In today’s digital age, maximizing a product's effectiveness through social media marketing is essential. CapCut, a user-friendly video editing application, offers a range of features that enable users to create professional-quality videos easily. These features can be utilized to effectively market a product by conveying its specifications and unique features in a visually compelling way. Recognizing the importance of video content in modern marketing strategies, we organized a training session at Cynara’s Corner, a retailer specializing in children’s and Muslim clothing. This training was designed to teach participants how to utilize CapCut for creating marketing videos. We used the drill and practice method, which involved hands-on exercises to help participants learn how to edit and produce engaging product videos. The training sessions focused on creating videos that could effectively communicate product specifications, such as size, material, and design, in a way that would appeal to potential buyers. These videos, once created, would be shared on social media platforms to provide comprehensive and informative content to attract potential customers. The training aimed to equip participants with the skills necessary to produce engaging content that would increase product visibility and appeal. By the end of the training, the participants were able to create professional videos that could be used for social media marketing. These videos not only showcased the products but also provided valuable information to help customers make informed purchasing decisions. This initiative will enable Cynara’s Corner to strengthen its social media presence and ultimately boost its sales by engaging potential buyers more effectively through creative video content.
Co-Authors Alqomari Cahyo Ardhi Dinullah Baihaqie Dinullah Baihaqie Nasrulloh Isnain Ulfa Pauziah