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PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI TERHADAPKINERJA PEGAWAI SMP NEGERI 1 SADANGKABUPATEN KEBUMEN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Dewi Noor Susanti
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 12 No 1 (2013): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v12i1.59

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja dan kompensasi secara bersama-sama maupun sendiri-sendiri terhadap kepuasan kerja serta menganalisis pengaruh lingkungan kerja, kompensasi dan kepuasan kerja terhadap kinerja pegawai SMP Negeri 1 Sadang dan untuk mengetahui variabel mana yang paling dominan mempengaruhi kepuasan kerja dan kinerja. Dari hasil uji validitas dan reliabilitas diperoleh data dan variabel mempunyai data yang valid dan reliabel. Kemudian dianalisis dengan regresi berganda pada persamaan struktural I diperoleh nilai R Square sebesar 0,372 menunjukkan pengertian bahwa sebesar 37,2 % sumbangan pengaruh variabel bebas (lingkungan kerja dan kompensasi) terhadap kepuasan kerja, sedangkan sisanya sebesar 32,8 % dipengaruhi oleh faktor lain. Pada persamaan struktural II diperoleh nilai R Square sebesar 0,908 menunjukkan pengertian bahwa sebesar 90,8% sumbangan pengaruh variabel bebas (lingkungan kerja ,kompensasi) dan variabel intervening (kepuasan kerja) terhadap kinerja sedangkan sisanya sebesar 9,2% dipengaruhi oleh faktor lain. Dari uji t untuk lingkungan kerja (X1) diperoleh t hitung sebesar 2,911 dengan tingkat signifikan 0,007. Dari uji t untuk kompensasi (X2) diperoleh t hitung sebesar 2,181 dengan tingkat signifikan 0,038. Dari uji t untuk kepuasan kerja (Y1) diperoleh t hitung sebesar sebesar 11,397 dengan tingkat signifikan 0,000. Dengan demikian, dapat ditarik kesimpulan bahwa lingkungan kerja (X1), kompensasi (X2) dan kepuasan kerja (Y1) berpengaruh signifikan terhadap efektivitas kinerja (Y2).

Pengaruh Customer Experience, Utilitarian Benefit dan Hedonic Benefit terhadap Intention to Recommended melalui Customer Satisfaction Dewi Noor Susanti; Sulis Riptiono
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 13 Nomor 2 Tahun 2019
Publisher : Universitas Udayana

Abstrak Pengalaman konsumen dan desain suatu produk merupakan salah satu unsur yang penting dalam pemasaran, manfaat desain diharapkan mampu membuat konsumen merasa puas. Apakah pengalaman konsumen dan design benefit selalu dapat meingkatkan kepuasan konsumen? Penelitian ini bertujuan untuk menguji pengaruh customer experience dan design benefit (utilitarian benefit dan hedonic benefit) terhadap intention to recommended dengan kepuasan konsumen sebagai variabel interviening. Penelitian yang dilakukan dengan dengan melibatkan 100 responden yang menggunakan produk smartphone iPhone di Kabupaten Kebumen, diambil dengan menggunakan tehnik purposive sampling. Data yang terkumpul kemudian dianalisis dengan menggunakan path analyze dan diolah dengan bantuan alat statistic SPSS 24.0. Hasil penelitian menunjukkan bahwa dari ketujuh hipotesis hanya ada satu yang ditolak yaitu hipotesis kelima. Temuan penelitian ini mengungkapkan bahwa variabel customer experience dan hedonic benefit merupakan anteseden dari kepuasan konsumen yang dapat menumbuhkan intention to recommended, sedangkan pada variabel utilitarian benefit hanya dapat berpengaruh terhadap kepuasan konsumen tetapi tidak dapat menumbuhkan intention to recommended konsumen.

Analisis Intention to Length of Stay Wisatawan dengan Menggunakan Theory of Reason Action yang di modifikasi (Studi pada Wisatawan di Objek Wisata Kebumen) Dewi Noor Susanti; Marynta Putri Pratama
JURNAL EKONOMI DAN TEKNIK INFORMATIKA Vol 8 No 1 (2020): JURNAL EKONOMI DAN TEKNIK INFORMATIKA VOL. 8 NO. 1 FEBRUARI 2020
Publisher : Politeknik Sawunggalih Aji

Penelitian ini bertujuan untuk mengetahui pengaruh destination image, atribut produk wisata terhadap intention to length of stay wisatawan pada obyek wisata pantai di Kebumen dengan menggunakan theory of reason action. Penelitian ini melibatkan 100 pengunjung atau wisatawan sebagai responden yang diambil dengan menggunakan tehnik purposive sampling. Data yang sudah dikumpulkan di olah dengan bantuan alat statistik spss versi 24.0 dan dianalisis dengan menggunakan analisis jalur. Hasil penelitian menunjukkan pada substruktural satu peran destination image memiliki pengaruh yang kuat terhadap sikap wisatawan pada obyek wisata pantai di Kebumen, sedangkan subjective norm dan atribut produk wisata hasilnya tidak signifikan. Pada substruktural kedua, semua hipotesis dinyatakan diterima. Hal ini berarti niat wisatawan untuk tinggal lebih lama pada obyek wisata pantai di Kebumen terbukti di pengaruhi oleh variabel destination image, atribut produk wisata, norma subyektif dan sikap wisatawan dengan norma subyektif yang memberikan pengaruh terbesar.

PENGARUH HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING MELALUI SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT Dewi Noor Susanti; Ayuni Permata Sari
JURNAL EKONOMI DAN TEKNIK INFORMATIKA Vol 9 No 2 (2021): JURNAL EKONOMI DAN TEKNIK INFORMATIKA
Publisher : Politeknik Sawunggalih Aji

Perkembangan ritel semakin meningkat dan menyebabkan terjadinya perubahan perilaku konsumen dalam kegiatan pembelanjaan terurama secara online. Konsumen sekarang ini tidak hanya berbelanja karena kebutuhan melainkan berbelanja karena emosional. Penelitian ini secara khusus membahas mengenai konsumen yang berbelanja fashion secara online pada aplikasi instagram di Kabupaten Kebumen. Penelitian ini bertujuan untuk mengetahui pengaruh Hedonic Shopping Motivation terhadap Impulse Buying melalui Shopping Lifestyle dan Fashion Involvement sebagai mediator.Teknik pengumpulan data yaitu wawancara dengan alat bantu kuesioner, teeknik pengambilan sampel dengan non probability dengan jumlah sampel sebanyak 100. Data dianalisis melalui uji validitas, uji realibilitas, koefisien determinasi, uji t, uji normalitas, uji multikolineritas, uji hetereokedastisitas, uji hipotesis, uji sobel dan analisis jalur. Analisis data dilakukan secara kuantitatif menggunakan program SPSS. Hasil penelitian menunjukkan bahwa variabel hedonic shopping motivationberpengaruh signifikan terhadap shopping lifestyle, fashion involvementdan impulse buying. Variabel shopping lifestyle dan fashion involvement berpengaruh secara signifikan terhadap impulse buying. Serta shopping lifestyle dan fashion involvement berpengaruh sebagai mediator antara hedonic shopping motivation dan impulse buying.

Dinamika Perubahan Perilaku Pembelian Impulsive Konsumen Dimasa Pandemik Covid-19 Dewi Noor Susanti; Sulis Riptiono
Jurnal Bisnis dan Ekonomi Vol 29 No 2 (2022): Vol. 29 No. 2 EDISI SEPTEMBER 2022
Publisher : Faculty of Economics and Business, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/jbe.v29i2.8864

This study aims to determine the dynamics of consumer behavior in relation to unplanned purchases during the Covid-19 pandemic. The study was conducted by testing the concept of impulse buying by using three variables as antecedents. Data were collected using a questionnaire with a sample of 100 respondents who visited and shopped at the Thrift Store in Jogjakarta and were taken using purposive sampling technique. Multiple regression analysis was used to test the results of the study. The results showed that the hedonic shopping motivation, Money availability, and Positive emotion variables were partially or simultaneously proven to be variables that could increase consumers' impulsive buying behavior. While Positive emotion is a variable that has the greatest influence in increasing impulse buying.

Pengaruh Cita Rasa, Packaging Design, Brand Association, Dan Healthy Lifestyle Terhadap Keputusan Pembelian Cimory Yogurt Squeeze Pada Masyarakat Kebumen Fitri Anisah; Dewi Noor Susanti
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.220

The COVID-19 pandemic from 2020 to 2022, which is spreading around the world, has resulted in a transformation in consumer behavior in Indonesia. This transformation includes public awareness of the importance of implementing a healthy lifestyle in choosing foods and drinks that are rich in nutrients to increase endurance. One of the healthy beverage foods that is currently popular is Cimory Yogurt Squeeze. The purpose of this study was to determine the effect of taste, packaging design, brand association, and healthy lifestyle on purchasing decisions for Cimory Yogurt Squeeze in the Kebumen community. This study used a non-probability sampling method with purposive sampling technique conducted on 100 respondents. The data collection technique in this study was to use a questionnaire. The data analysis technique used is multiple linear regression analysis using the SPSS application. The results showed that taste has a significant effect on purchasing decisions, packaging design has an effect on purchasing decisions, brand association has an effect on purchasing decisions, and healthy lifestyle has an effect on purchasing decisions. Simultaneously, taste, packaging design, brand association, and healthy lifestyle have a significant effect on purchasing decisions for Cimory Yogurt Squeeze.

Pengaruh Shopping Lifestyle, Fashion Involvement, Positive Emotion, dan Money Available terhadap Impulse Buying Behavior di Rita Pasaraya Kebumen Dian Haiditiya; Dewi Noor Susanti
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 3 (2023): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i3.383

This study aims to determine the effect of shopping lifestyle, fashion involvement, positive emotion, and money available on impulse buying behavior for consumer fashion store Rita Pasaraya Kebumen. The population in this study were users of the consumer fashion store Rita Pasaraya Kebumen. The technique of collecting data with a questionnaire using purposive sampling. The sample taken in this study are 110 respondents. The hypothesis was tested with the help of SPSS 26 for windows. The result of this study indicates that the shopping lifestyle partially negative significant effect on impulse buying behavior. The result of this study indicate that fashion involvement has a positif significant partial effect on impulse buying behavior. The result of this study indicate that positive emotion does positive partially effect impulse buying behavior. The result of this study indicates that money available does positife partially effect impulse buying behavior. The result of this study indicates that the shopping lifestyle, fashion involvement, positive emotion, and money available together have a positive and significant effect on impulse buying behavior for consumer fashion store Rita Pasaraya Kebumen. The results of this test indicate that the Adjusted R Square value is 0.274, meaning that 27% of the impulse buying behavior variable can be shopping lifestyle, fashion involvement, positive emotion, and money available, while 73% can be explained by other variables not in this research model.

Pengaruh Daya Tarik Wisata dan Fasilitas Terhadap Minat Berkunjung Kembali Dengan Kepuasan Sebagai Variabel Intervening Achmad Zain Ibrahim; Dewi Noor Susanti
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 2 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i2.5029

This study aims to examine the influence of tourist attractions and facilities on the intention to revisit Jembangan Wisata Alam, with visitor satisfaction serving as a mediating variable. The respondents were individuals aged 18 years and above who had visited Jembangan Wisata Alam within the past 30 days. Data were collected using a questionnaire, and the sampling technique employed was non-probability sampling through purposive sampling. Data analysis included validity and reliability tests, classical assumption testing, hypothesis testing, correlation analysis, path analysis, and Sobel test. Data processing was conducted using SPSS version 22 for Windows. The results showed that (1) tourist attractions have a positive and significant effect on visitor satisfaction; (2) facilities have a positive and significant effect on visitor satisfaction; (3) tourist attractions have a positive and significant effect on revisit intention; (4) facilities have a positive and significant effect on revisit intention; (5) tourist attractions have a positive and significant effect on revisit intention through visitor satisfaction; (6) facilities have a positive and significant effect on revisit intention through visitor satisfaction; and (7) visitor satisfaction has a positive and significant effect on revisit intention. These findings emphasize the importance of improving tourist attractions and facilities as key strategies to enhance visitor satisfaction and loyalty toward tourism destinations.

Pengaruh Perceived Usefulness, Perceived Ease Of Use, Product Features Dan Reference Group Terhadap Keputusan Penggunaan Tik Tok Dewi Noor Susanti; Rahma Wulandari
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.314

This study aims to determine the effect of perceived usefulness, perceived ease of use, product features and reference groups on the decision to use TikTok users in Kebumen Regency. The population in this study are all users of the TikTok application in Kebumen Regency who have used and are currently using the TikTok application. This study used a purposive sampling method in taking samples with as many as 125 respondents. This research uses quantitative methods. Data analysis used multiple linear regression analysis with the SPSS 25 for windows program. Based on statistical methods, validity test, reliability test, multicollinearity test, heteroscedasticity test, normality test, multiple linear regression test, partial test, simultaneous test and coefficient of determination test were carried out. Based on the research results, it can be seen that perceived usefulness, perceived ease of use, product features and reference groups influence the decision to use by 50.1%. The results of this study indicate that based on the validity and reliability tests, all variables are declared valid and reliable. Based on the results of the t-test for perceived usefulness, perceived ease of use and product features each have a significant effect on the decision to use, while the reference group has no significant effect on the decision to use.

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