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All Journal Fokus Bisnis JURNAL ILMU MANAJEMEN DAN BISNIS Monex: Journal of Accounting Research Reswara: Jurnal Pengabdian Kepada Masyarakat
Erni Unggul Sedya Utami
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PENGARUH CORE QUALIT, RELATIONAL QUALITY, PERCEIVED VALUE, CUSTOMER SATISFACTION, SERVICE SWITCHING DAN VOICE TERHADAP LOYALITY PADA KANTOR KONSULTAN PAJAK HUSNI & MULYADI CONSULTING Sunandar Sunandar; Hesti Widianti; Erni Unggul Sedya Utami
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 15 No 2 (2016)
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v15i2.74

Abstract

ABSTRACT This study aimed to determine whether the core quality, relational quality, perceived value, customer satisfaction service, switching and voice significant effect partially and simultaneously to loyality to the Office of Tax Consultants Husni & Mulyadi Consulting and to determine which variables most influence on loyalty in Husni & Mulyadi Tax Consulting among core quality, relational quality, perceived value, customer satisfaction, service switching and voice. Some of the benefits expected from the results of this research that the researchers expected to improve the knowledge of scientific thinking and the ability to analyze a problem, especially with regard to core quality, relational quality, perceived value, customer satisfaction service, switching and voice effect on loyalty. The results of the regression test core quality, relational quality, perceived value, and customer satisfaction was significantly partially loyality to the Office of Tax Consultants Husni & Mulyadi Consulting. While the service switching and voice no significant effect partially on loyality to the Office of Tax Consultants Husni & Mulyadi Consulting. Core quality variable, relational quality, perceived value, customer satisfaction, service switching, and voice simultaneously significant effect on loyalty to the Office of Tax Consultants Husni & Mulyadi Consulting. Relational quality variables are variables that most influence on loyalty to the Office of Tax Consultants Husni & Mulyadi Consulting.
ANALISIS SERVICE QUALITY SIAKAD TERHADAP KEPUASAN USER (Studi Kasus: Mahasiswa Prodi Akuntansi Politeknik Harapan Bersama) Bahri Kamal; Ghea Dwi Rahmadiane; Erni Unggul Sedya Utami
Monex: Journal of Accounting Research Vol 8, No 1 (2019)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/monex.v8i1.1268

Abstract

User satisfaction is very important for an educational institution, one of them is a university. Quality services are absolutely necessary to meet student expectations, the better the quality of SIAKAD given by the university to students will also provide various benefits to the university. This research has several problem boundaries, among others, focusing on the analysis of five dimensions of service quality, namely tangibles, reliability, responsiveness, assurance, and empathy to user satisfaction. Respondents in this study were SIAKAD users, especially students of the Accounting Department at Polytechnic of Harapan Bersama Tegal of 2015-2017. The population of this study were students of Accounting Department of 2015-2017 in Polytechnic of Harapan Bersama Tegal totaling 1,271 students. The sampling technique used was Proportionate Stratified Random Sampling, where samples were taken based on strata. One way to determine the sample size in this study were to use the Slovin formula, amounting to 93 respondents. The method of analysis in this study used validity test, reliability test, classic assumption test, and simple linear regression test. The hypothesis in this study there was an influence between Service Quality of SIAKAD on user satisfaction. The results of this study indicate that the service quality (X) variable was obtained with tcount value were 1.301 then tcount > ttable were 1.301 > 0.677 then the hypothesis was accepted which means that the service quality (X) variable influences user satisfaction (Y). The results of Ndori, Akhmad (2015), Taman, Abdullah et al (2013), Fikri, Sirhan et al (2016), and Murgiono (2010) showed that service quality had a positive effect on student satisfaction.Keywords : service quality, user satisfaction, SIAKAD
ANALISIS BRAND AWARENESS POLITEKNIK HARAPAN BERSAMA (Studi Kasus pada Masyarakat Kota Tegal) Hetika Hetika; Yeni Priatna Sari; Erni Unggul Sedya Utami
Monex: Journal of Accounting Research Vol 4, No 2 (2015)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/monex.v4i2.276

Abstract

Tujuan penelitian ini adalah untuk mengetahui posisi brand awareness Politeknik Harapan Bersama ditinjaudari aspek top of mind, brand recall, brand recognition dan unaware of brand di benak masyarakat KotaTegal. Dalam penelitian ini sampel yang diambil adalah 400 responden, dengan teknik pengambilan sampelmenggunakan metode Slovin. Metode pengumpulan data yang digunakan menggunakan kuesioner dan meodeanalisis data yang digunakan adalah metode deskriptif. Hasil analisis menunjukkan bahwa posisi brandawareness Politeknik Harapan Bersama di benak masyarakat Kota Tegal berada pada tingkatan ke dua yaitubrand recal.Kata Kunci : Brand awareness
Pengaruh Kualitas Terhadap Loyalitas dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Ghea Dwi Rahmadiane; Erni Unggul Sedya Utami; Hesti Widianti
Jurnal Ilmu Manajemen dan Bisnis Vol 13, No 1 (2022): Jurnal Ilmu Manajemen dan Bisnis. Maret 2022
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v13i1.40227

Abstract

AbstractPenelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel mediasi pada pelanggan BRI Cabang Brebes. Jenis penelitian ini merupakan penelitian kuantitatif dengan data pimer dan menggunakan teknik kuesioner dan wawancara dengan metode accidental sampling pada pelanggan BRI Cabang Brebes. Teknik analisis dalam penelitian ini dengan menggunakan Analysis of Moment Structure (AMOS) untuk menganalisis data yang ada. Hasil dari penelitian ini antara lain Kualitas layanan berpengaruh positif terhadap kepuasan pelanggan. Kualitas layanan tidak berpengaruh terhadap loyalitas pelanggan. Kepuasan pelanggan berpengaruh positif pada loyalitas pelanggan. Kepuasan pelanggan memediasi hubungan antara kualitas layanan terhadap loyalitas pelanggan.Kata Kunci: kepuasan pelanggan; kualitas pelayanan; loyalitas pelanggan AbstrakThis study aims to determine the effect of service quality on customer loyalty with customer satisfaction as a mediating variable on customers of BRI Branch Brebes. This type of research is a quantitative research with primary data and using questionnaires and interviews with accidental sampling method on customers of BRI Branch Brebes. The analysis technique in this study uses the Analysis of Moment Structure (AMOS) to analyze the existing data. The results of this study include the quality of service has a positive effect on customer satisfaction. Service quality has no effect on customer loyalty. Customer satisfaction has a positive effect on customer loyalty. Customer satisfaction mediates the relationship between service quality and customer loyalty.Kata Kunci: customer loyalty; customer satisfaction; service quality
UPAYA PENINGKATAN KETERAMPILAN MENGOPERASIKAN APLIKASI KOMPUTER AKUNTANSI ACCURATE ONLINE SISWA SMK NU 1 SLAWI Hikmatul Maulidah; Aryanto Aryanto; Ida Farida; Erni Unggul Sedya Utami
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.2432

Abstract

Siswa SMK yang setelah lulus memilih untuk masuk ke dunia kerja, harus dibekali dengan keahlian teknologi komputer. Teknologi komputer yang semakin maju tidak hanya mempengaruhi bagian yang berkaitan dengan dunia digital, namun akuntansi juga termasuk salah satu sektor yang mengalami perubahan dengan adanya kemajuan teknologi tersebut. Siswa SMK dari program keahlian akuntansi juga diharapkan memiliki keterampilan dalam mengoperasikan komputer akuntansi dalam menyusun laporan keuangan. SMK NU 1 Slawi menjadi tempat pelaksanaan kegiatan pengabdian ini bertujuan agar dapat meningkatkan keahliani siswa dalam mengoperasikan Accurate Online. Kegiatan ini dilakukan dengan metode ceramah, tutorial, dan diskusi. Pada kegiatan ini, diberikan pengenalan Accurate Online, praktek mengoperasikan Accurate Online, dan diskusi tanya jawab. Kegiatan pengabdian ini memberikan hasil peningkatan keahlian siswa dalam mengoperasikan Accurate Online yang dapat dijadikan bekal siswa setelah lulus
Co-Authors Aryanto Aryanto Bahri Kamal, Bahri Ghea Dwi Rahmadiane Hesti Widianti Hetika Hetika Hikmatul Maulidah Ida Farida Sunandar Sunandar Yeni Priatna Sari