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All Journal Jurnal Akuntansi dan Ekonomika JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora
Wan laura Hardilawati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Penerapan Customer Relationship Marketing serta Dampaknya Pada Nilai dan Kepuasan Pelanggan Wan laura Hardilawati; Zulkarnain Zulkarnain
Akuntansi & Ekonomika Vol 8 No 1 (2018): Jurnal Akuntansi dan Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

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Abstract

Tujuan penelitian ini adalah untuk menganalisa pengaruh pertalian, empati, kepercayaan dan komunikasi terhadap nilai pelanggan dan kepuasan pelanggan kartu Telkomsel prabayar dan pascabayar di Riau Pesisir yang memiliki jumlah pelanggan terbesar. CRM adalah konsep pemasaran baru yang diharapkan akan diadopsi oleh perusahaan. Sampel penelitian ini adalah pelanggan yang menggunakan kartu Telkomsel prabayar dan pascabayar. Sampel termasuk 150 pelanggan. Metode ini menggunakan analisis jalur. Hasilnya menunjukkan bahwa ikatan memiliki efek yang lemah dan pengaruh yang tidak signifikan terhadap nilai pelanggan dan kepuasan pelanggan, empati dan kepercayaan memiliki pengaruh yang signifikan dan positif terhadap nilai pelanggan dan kepuasan pelanggan. Komunikasi memiliki pengaruh yang signifikan dan positif terhadap nilai pelanggan tetapi tidak untuk kepuasan pelanggan. Semakin tinggi Empati, kepercayaan dan komunikasi, maka nilai pelanggan dan kepuasan pelanggan akan meningkat secara langsung dan tidak langsung untuk tetap menggunakan kartu prabayar dan pascabayar dari Telkomsel.
The WOMENPRENENURS: Problem dan Prospect in Digital Era Siti Hanifa Sandri; Wan Laura Hardilawati
Akuntansi & Ekonomika Vol 9 No 1 (2019): JURNAL AKUNTANSI & EKONOMIKA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

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ENDORSEMENT: MEDIA PEMASARAN MASA KINI Wan Laura Hardilawati; Intan Diane Binangkit; Riky Perdana
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 7 No 1 (2019): JIM UPB Volume 7 No 1 2019
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (738.018 KB) | DOI: 10.33884/jimupb.v7i1.920

Abstract

Competition is very tight today requires that companies should always look for strategies new sales in order to compete with companies other, one of the activities of a company is sold for profit, to achieve the goal of a company is required in order to introduce and market products sold quickly, but not a lot of resources are wasted. The development of very fast internet technology currently impacting almost kesegala areas of human life, nearly all aspects of human life is influenced by the sale of the Internet is no exception. Their impact on the emergence of internet digital advertising trend by which the owner of the mark began to make digital media as media campaigns and new marketing. digital marketing activity that trends do today is social media to build brand endorsement. The phenomenon of this new marketing strategy becomes a rationale for researchers to examine how effective endorsement on instagram relation to the marketing of culinary product using approach EPIC.
PERAN MEDIASI CITRA MEREK ANTARA ELECTRONIC WORD OF MOUTH (E-WOM) DAN MINAT BELI KONSUMEN PRODUK KOSMETIK DI TOKOPEDIA Wella Novianti Novianti; wan laura Hardilawati; Hichmaed Tachta Hinggo S
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol 5, No 2 (2022): JIMEK VOLUME 5 NO 2 2022 (DESEMBER)
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (794.293 KB) | DOI: 10.30737/jimek.v5i2.3731

Abstract

This study aims to determine and analyze the Mediating Role of Brand Image Between Electronic Word Of Mouth (E-Wom) and Consumer Purchase Interest of Cosmetic Products at Tokopedia. This research is a quantitative research with a research sampling method, namely the Nonprobability sampling method. The sample used is 100 who have made a purchase of cosmetics at Tokopedia. The results showed that e-wom had a positive and significant effect on buying interest. The brand image variable has a positive but not significant effect. The results of this study that e-wom has a significant and significant effect on brand image, while the mediation regression test concludes that e-wom mediates brand image on buying interest. These results mean that when consumers get positive information about a cosmetic product from other consumers who have used a product before on the internet. Consumers believe that they choose the right product, so that consumer interest in making purchases is getting bigger.
Strategi Keberlanjutan Usaha Coffee Shop OFFTRACK Pekanbaru Ikhbal Akhmad; Alum Kusumah; Hichmaed Tachta Hinggo; Hammam Zaki; Rian Rahmat Ramadhan; Sulistyandari Sulistyandari; Wan Laura Hardilawati
ABDIMAS EKODIKSOSIORA: Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora (e-ISSN: 2809-3917) Vol 2 No 2 (2022): Desember 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.139 KB) | DOI: 10.37859/abdimasekodiksosiora.v2i2.3796

Abstract

Para pelaku usaha dituntut untuk lebih kreatif dan inovatif dalam berkreasipada era globalisasi dan pandemi Covid-19. Seiring dengan perkembanganyang terjadi, saat ini masyarakat di Indonesia secara umum telah menjadikancoffee shop sebagai salah satu tempat penghilang penat sekaligus tempatbersosialisasi. Para pemilik coffee shop harus mampu memberikan danmenawarkan suatu hal yang berbeda serta mulai konsisten dalam menerapkan strategi bisnis yang dibutuhkan dalam menghadapi pesaing dan mampu memberi nilai tambah kepada konsumennya. Salah satu coffee shop di Pekanbaru yang cukup diminati oleh pelanggan saat ini adalah usaha Coffee Shop OFFTRACK, Pekanbaru. Manfaat yang diberikan pada pelaksanaan kegiatan pengabdian masyarakat ini untuk memberikan kontribusi positif kepada pihak mitra (Coffee shop OFFTRACK) sebagai mitra sekaligus pelaku UKM dalam mengembangkan usahanya.
Mentoring-Based Coaching to Form Innovative and Independent Student Entrepreneurship: Pembinaan Berbasis Pendampingan untuk Membentuk Kewirausahaan Mahasiswa yang Inovatif dan Mandiri Denny Astrie Anggraini; Sri Fitria Retnawaty; Wan Laura Hardilawati; Yeeri Badrun; Retno Tri Wahyuni
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 6 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i6.23201

Abstract

Universitas Muhammadiyah Riau (UMRI), one of the campuses that supports development programs, has carried out planning and coaching students to become entrepreneurs. This can be seen from the level of participation and success of UMRI students in several student competitions, such as PKM-Entrepreneurship, P2MW, and Entrepreneurship Award. However, after the competition, many student businesses closed due to inadequate business management, equipment, and other factors. Therefore, this coaching program was carried out. The methods used are socialization, selection, provision, increasing tenant capacity (entrepreneurship training and internships), providing science and technology as well as business capital, mentoring, and evaluation monitoring. As a result of this activity, there are 20 student tenants who partner with 10 types of products. There has been an increase in tenant capacity with training, onboarding (internships), mentoring, and application of science and technology, as well as capital provided. It is hoped that this increase in tenant capacity will also improve their business skills so that their business can run well.
Co-Authors Denny Astrie Anggraini Hammam Zaki Hichmaed Tachta Hinggo S Ikhbal Akhmad Intan Diane Binangkit Kusumah, Alum Retno Tri Wahyuni Rian Rahmat Ramadhan Riky Perdana Siti Hanifa Sandri Sri Fitria Retnawaty Suandevin, Hichmaed Tachta Hinggo Wella Novianti Novianti Yeeri Badrun Zulkarnain Zulkarnain