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All Journal Jurnal Akuntansi dan Ekonomika Jurnal Bina Bangsa Ekonomika Comsep : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Jurnal Pengabdian Masyarakat Indonesia
Jeki Algusri
Universitas Muhammadiyah Riau
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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SELEBRITI ENDOSER DAN CITRA MEREK PADA KEPUTUSAN PEMBELIAN KOSMETIK PADA TOKO MS.GLOW MARAPALAM Maria Magdalena; Jeki Algusri; Lusti Ika Nirmala Sari
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.586

Abstract

In today's technological growth, beauty products have become a primary need, especially for women, who are the main targets of the beauty industry. The purpose of this study was to determine the influence of endoser celebrity variables and brand image on cosmetic purchasing decisions at Ms. Glow Marapalam store. Through the questionnaire method with samples using the slovin formula, there were 85 respondents. Meanwhile, the population in this study is consumers who buy skintific products in January-June 2023 at Ms Glow Marapalam Store. On hypothesis testing through the t test (Partial Test) shows the Celebrity Endoser and Brand Image studied proved to significantly influence the Purchase Decision. The results of this study show that endoser celebrities and brand image have a positive and significant influence on cosmetic purchasing Ms Glow in stores Marapalam
Peningkatan Pendapatan Petani Melalui Edukasi Pemanfaatan Pestisida Nabati Ramah di Lingkungan Berbasis Bahan Lokal Jeki Algusri; Ananda Rahmadhani; Aulia Sabilla Salim; Khalilah Galih Farahdita; Muhammad Grezka Harviano; Mhd Wafiq Ramadhan; Nurmaini Nurmaini; Olipian Resky Pernando; Raihan Akbar; Winda Sugiarti; Indra Pratama; Nanda Safira; Niswatun Fitriyah
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 3 (2025): Oktober : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i3.5931

Abstract

This community service activity aims to increase the income of farmers in Delima Jaya Village through education on the use of lemongrass-based botanical pesticides as an alternative to chemical pesticides. The main problems faced by farmers are high production costs and the health and environmental risks associated with the use of synthetic pesticides. The activity was carried out using a participatory method through surveys, outreach, training on botanical pesticide production, field mentoring, and program impact evaluation. The results showed that farmers were able to produce botanical pesticides independently at 80% lower costs than chemical pesticides. Field trials demonstrated the effectiveness of botanical pesticides in controlling pests, increasing crop yields by 10–15%, and increasing farmer incomes by up to IDR 3.5–3.8 million per planting season. The program also raised farmers' awareness of the importance of sustainable agricultural practices utilizing local resources. Overall, education on the use of lemongrass-based botanical pesticides has proven effective in reducing production costs, increasing farmer productivity and welfare, and supporting environmental sustainability. This local potential-based empowerment model can be replicated in other villages to create an environmentally friendly and competitive agricultural system. Additionally, the program fostered greater awareness among the farmers regarding the importance of sustainable agricultural practices, such as reducing the use of synthetic chemicals and leveraging locally available plants for pest control. This empowerment model, based on local potential, can be replicated in other villages to promote an environmentally friendly and economically viable agricultural system.
Co-Authors Afriyeni, Afriyeni Ananda Rahmadhani Anriva, Della Hilia Aulia Sabilla Salim Bakaruddin Bakaruddin Bambang Wijananto Dwi Fionasari Hendri Ali Ardi, Hendri Ali Indra Pratama Khalilah Galih Farahdita Lusti Ika Nirmala Sari Magdalena, Maria Mhd Wafiq Ramadhan Misral Misral Misral Muhammad Grezka Harviano Nadia Miftaroziah Nanda Safira Niswatun Fitriyah Nurmaini Nurmaini Olipian Resky Pernando Pandu Hidayat Rahayu, Norra Isnasia Raihan Akbar Rina Aulisma Siti Hanifa Sandri Sri Rahmayanti Winda Sugiarti