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All Journal MANAJEMEN DEWANTARA Jurnal Ekonomi, Bisnis, dan Akuntansi Jurnal Kabar Masyarakat DFAME Digital Financial Accounting Management Economics Journal
Tiyan Fatkhurrokhman
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH EXPERIENTIAL MARKETING DAN HARGA TERHADAP KEPUASAN PENUMPANG KERETA API WIJAYAKUSUMA Tiyan Fatkhurrokhman
MANAJEMEN DEWANTARA Vol 5 No 1 (2021): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v5i1.8389

Abstract

ABSTRAKSIPenelitian ini bertujuan untuk mengetahui pengaruh experiential marketing dan harga terhadap kepuasan penumpang kereta api Wijayakusuma. Variabel independen (bebas) dalam penelitian ini adalah experiential marketing () dan harga (), sedangkan variabel dependen (terikat) adalah kepuasan (Y).  Responden dalam penelitian ini berjumlah 100 orang sebagai sampel penelitian yang ditarik berdasarkan non-probability. Pengambilan data menggunakan kuesioner berdasarkan skala likert yang telah dimodifikasi dan dianalisis dengan bantuan program SPSS for windows versi 22.0. Hasil penelitian menunjukan bahwa variabel experiential marketing dan harga secara parsial dan simultan berpengaruh positif dan signifikan terhadap kepuasan.Kata Kunci : experiential marketing, harga, kepuasan
FAKTOR-FAKTOR YANG MEMPENGARUHI MANAJEMEN KEUANGAN PRIBADI MAHASISWA Wilson Candra Teguh Pratama; Tiyan Fatkhurrokhman
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 24, No 4 (2022)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.483 KB) | DOI: 10.32424/jeba.v24i4.3498

Abstract

DIGITAL MARKETING: TRANSFORMASI PEMASARAN TRADISIONAL PADA ERA PASCA PANDEMI PADA SEKTOR UMKM Wisanggeni Bagus Anggoro; Tiyan Fatkhurrokhman; Wilson Candra Teguh; Andi Aprianto
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 25, No 2 (2023)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jeba.v25i2.3779

Abstract

STRATEGI PEMASARAN PERUSAHAAN JASA DALAM MENINGKATKAN JUMLAH KONSUMEN (Studi Kasus pada CV. Mutiara Tour) Tiyan Fatkhurrokhman
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 25, No 2 (2023)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jeba.v25i2.3789

Abstract

Strategi Branding Digital UMKM Pariwisata untuk Meningkatkan Daya Saing Destinasi Wisata Lokal di Jawa Tengah Syafi'ah, Syafi'ah; Putranto, Afif Hendri; Siti Masrokhah; Wisanggeni Bagus Anggoro; Tiyan Fatkhurrokhman
DFAME Digital Financial Accounting Management Economics Journal Vol 3 No 4 (2025): November
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v3i4.321

Abstract

This study examines the digital branding strategies implemented by tourism-based MSMEs in Central Java to enhance the competitiveness of local destinations. The study employs an exploratory approach to understand the digital communication practices carried out by business actors, focusing on the use of visual content, cultural narratives, and digital interactions as key components shaping brand identity. The findings show that MSMEs rely heavily on social media platforms to showcase destination uniqueness and build emotional engagement with potential visitors. The study identifies several major challenges, including limited technical skills, inconsistent brand identity, and weak digital reputation management, which hinder the effectiveness of branding strategies. The study emphasizes that strong branding requires improved digital competence, structured brand identity planning, and enhanced capability in handling online reviews. The study suggests that digital training, technical assistance, and multi-stakeholder collaboration are essential to strengthen the marketing foundation of local tourism destinations. Future research is encouraged to explore more specific models of branding assistance, incorporate emerging digital technologies, and involve broader tourism stakeholders in strengthening destination competitiveness.
Pendampingan Digitalisasi Arsip, Penataan Kelengkapan Dokumen dan Sosialisasi Pemasaran Produk BUMDes di Desa Rogodono, Kecamatan Buayan, Kabupaten Kebumen Tiyan Fatkhurrokhman; Shafitri Nire Pangestika; Riski yudhi Prasongko; , Hanni Rahma Junaedi; Rochmah Tri Alfiyah; Rasya Nabil Annafi
Jurnal Kabar Masyarakat Vol. 4 No. 2 (2026): Mei: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i2.4743

Abstract

This community service program aims to assist Rogodono Village-Owned Enterprise (BUMDes) in Buayan District, Kebumen Regency, in digitalizing physical archives, organizing document completeness, and promoting its products through digital marketing. The background of this activity is the limited archiving system of BUMDes, which still relies on printed documents that are difficult to search, duplicate, and are vulnerable to damage, as well as the low utilization of digital media for product marketing. The method used includes a participatory approach through document identification, scanning and digital filing, document completeness verification, and marketing socialization training for the BUMDes management. The results show that all identified physical documents have been converted into digital format and systematically organized, the completeness of BUMDes legal and administrative documents has improved, and the management gained new knowledge and skills in promoting BUMDes products through digital platforms. This activity is expected to strengthen administrative order, data security, and product competitiveness of Rogodono BUMDes, and to serve as a model for similar community service activities in other villages.
Co-Authors , Hanni Rahma Junaedi Andi Aprianto Pangestika, Shafitri Nire Putranto, Afif Hendri Rasya Nabil Annafi Riski Yudhi Prasongko Rochmah Tri Alfiyah Siti Masrokhah Syafi'ah, Syafi'ah Wilson Candra Teguh Wilson Candra Teguh Pratama Wisanggeni Bagus Anggoro