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All Journal Jurnal Ilmiah Ekonomi Islam EconBank : Journal Economics and Banking Jurnal Ilmiah Edunomika (JIE) AKTUAL
Setyo Pantawis
STIE Bank BPD Jateng
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Kualitas Produk, Kualitas Layanan, Citra Perusahaan dan Nilai Pelanggan Terhadap Kepuasan Pelanggan Indihome Muhammad Syahwi; Setyo Pantawis
ECONBANK: Journal of Economics and Banking Vol 3 No 2 (2021): October
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v3i2.52

Abstract

Customer satisfaction is a feeling of pleasure or displeasure with a product or service from a company. This study aims to analyze the effect of product quality, service quality, corporate image and customer value on customer satisfaction. A total of 100 indihome customers in Semarang City were taken as samples by purposive sampling. The data analysis technique used in this research is multiple linear regression analysis. The results showed that product quality, company image and customer value had a positive and significant effect. While the service quality variable has no effect on customer satisfaction. The customer value variable has the most dominant influence on indihome customer satisfaction in the city of Semarang
Pengaruh Pendapatan Terhadap Permintaan Properti Komersial dan Keputusan Investasi di Kota Semarang Valdin Lazuardi Abu Bakar; Setyo Pantawis
ECONBANK: Journal of Economics and Banking Vol 2 No 2 (2020): October
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v2i2.213

Abstract

This study aims to obtain empirical evidence of the effect of income on property demand in Semarang City and the effect of income on property investment decisions in Semarang City. The population used in this study are all residents of Semarang City who purchase commercial properties for future investment purposes. A sample of 97 people was taken by purposive sampling technique. The data collection method used a questionnaire. Simple linear regression analysis has been used to analyze the data in this study. The results prove that the income level has a positive and significant effect on property demand and investment decisions in the city of Semarang. Perceptions of public investment decisions in the city of Semarang are quite high but they still consider their instincts, they have not considered the risks and returns on their investments
ANALISIS GREEN PRODUK, GREEN MARKETING DAN GREEN KNOWLADGE DI KOTA SEMARANG Rahmi Yuliana; Setyo Pantawis
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4389

Abstract

This study aims to analyze how big the consumer's decision in using The Body Shop product in the city of Semarang. The sample used in this study was 100 people using the accidental sampling method, namely the method in selecting the sample. In this study, purchasing decisions were significantly influenced by green product, purchasing decisions are significantly influenced by Green Marketing, purchasing decisions are significantly influenced by Green Knowledge. Keywords: Green product, Green Marketing, Green Knowledge
BEBERAPA FAKTOR PENENTU KEPUTUSAN MENABUNG DI PT BANK SYARIAH INDONESIA KOTA PEKALONGAN Muliawan Hamdani; I Gede Aldo Adamma; Setyo Pantawis
Jurnal AKTUAL Vol 20, No 2 (2022): Jurnal AKTUAL
Publisher : STIE Trisna Negara OKU Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47232/aktual.v20i2.266

Abstract

Bank syariah yang melaksanakan kegiatan operasional di Indonesia bersaing dengan bank konvensional. Hal ini juga dialami oleh PT Bank Syariah Indonesia. Pada kenyataannya, pangsa pasar bank konvensional masih lebih besar dibandingkan dengan bank syariah. Hal ini mengindikasikan bahwa sebagian besar muslim Indonesia lebih memilih jasa bank konvensional. Selain itu, hal ini menjadi bukti bahwa bank syariah masih belum mampu menarik anonimo masyarakat luas. Karenanya, penelitian ini dinilai urgen untuk dilakukan. Populasi penelitian adalah seluruh nasabah tabungan PT Bank Syariah Indonesia di Kota Pekalongan. Teknik sampling yang diterapkan adalah non probability sampling (purposive sampling).  Berdasarkan pengujian yang dilaksanakan, terbukti bahwa Kualitas Pelayanan, Promosi, lan Lokasi berpengaruh positif terhadap Keputusan Menabung. Sedangkan LOkasi adalah variabel yang memiliki pengaruh paling kuat terhadap Keputusan Menabung.Kata Kunci : Kualitas Pelayanan, Promosi, Lokasi dan Keputusan Menabung AbstractIslamic banks (subsequently they are called shariate banks) that carry out operational activities in Indonesia must compete with conventional banks. It is also experienced by PT Bank Syariah Indonesia. In real fact, the market share of conventional banks is still greater  than  Islamic banks. It  indicates that most Indonesian Muslims prefer conventional banking services more. In addition,  it indicates that Islamic banks are still not able to attract the interest  of the wider community. Therefore, this research was considered urgent to be carried out. The research population was all savings customers of PT Bank Syariah Indonesia in Pekalongan City. The sampling technique applied was non-probability sampling (purposive sampling). Based on the tests carried out, it wass proven that Service Quality, Promotion, and Location positively influenced  Savings Decisions. Meanwhile, Location was the variable that had the strongest influence on  Savings Decision.Keywords: Service Quality, Promotion, Location and Saving Decision
Kolaborasi Digital Dan Entrepreneurial Marketing Guna Peningkatan Daya Saing Dan Kinerja Bisnis UMKM Makanan Di Kota Semarang Ýanti Pujiastuti; Setyo Pantawis
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 03 (2025): JIEI : Vol. 11, No. 03, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v11i03.17742

Abstract

The fundamental problems in efforts to develop MSME businesses is the low adoption of MSME technology. This has an impact on the competitiveness of MSME businesses becoming increasingly reduced and leading to a decline in business performance. This is contradictory where the development of IT should open up wide opportunities for MSMEs in developing their competitiveness as well as their business performance. However, MSMEs in general do not understand the existence of this very potential opportunity. In fact, the characteristics of MSME business excellence, have high flexibility to manage their business, considering that in general the resources owned by MSMEs are not too large and not complex.and research results. This study aims to test the collaboration of digital marketing and entrepreneurial marketing that can create marketing innovation. The implementation of digital and entrepreneurial marketing will increase consumer accessibility to obtain products, make it easier for consumers to make payments and access information and services provided. These various aspects will increase the value of MSME products, thereby creating persuasion for potential consumers and expanding market coverage. The research method is quantitative with the distribution of questionnaires to obtain primary data which is then analyzed using the PLS program. The population of food UMKM actors in Semarang City with a sample size using the Lemeshow formula using cluster sampling. The results of the study found the influence of entrepreneurial marketing and digital marketing on innovative marketing and subsequently improved marketing performance. The importance of integrating entrepreneurial marketing and digital marketing as a strategy to increase innovation in marketing and, ultimately, the company's marketing performance. Companies that are able to combine these two approaches will be better able to adapt to market changes and meet the evolving needs of customers
Co-Authors I Gede Aldo Adamma Muhammad Syahwi Muliawan Hamdani Rahmi Yuliana Valdin Lazuardi Abu Bakar Yanti Pujiastuti