Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Jurnal Manajerial BALANCE: Economic, Business, Management and Accounting Journal Forum Manajemen Jurnal Ekonomi, Bisnis dan Manajemen
Dewi Nuraini
Universitas Wijaya Kusuma Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Forum Manajemen

 1 
Dampak instagram terhadap perilaku konsumtif dalam berbelanja online antara laki – laki dan perempuan Evianah Evianah; Dewi Nuraini
Forum Manajemen Vol 21 No 1 (2023): Jurnal Forum Manajemen
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v21i1.515

Abstract

The emergence of Instagram greatly influenced the community in doing online learning. With photos promoted in the Instagram application by online shops, it has a lot of impact on the consumption level of society. This doesn't only happen to women, many men also respond well to the existence of online shops that market their products through Instagram. Instagram has a lot of positive impacts on the business world, especially online shops, because it really helps them in marketing their products widely to all corners of the world, only by updating photos of their products continuously, all followers on Instagram accounts can see them, and this is can influence followers/followers on Instagram accounts to shop online. The purpose of this study is to determine the impact of the Instagram application and describe the consumptive behavior of buyers in Surabaya, the second objective is to determine the extent to which men and women in Surabaya have consumptive behavior in shopping online. The third objective is to find out the differences in consumptive behavior that occur between men and women in Surabaya. To test differences in consumptive behavior between men and women in shopping online through Instagram, an independent t test was used. The results of this study are that in general there are differences in consumptive behavior between men and women, but here it is women who have shopaholic tendencies, which results in a higher consumptive lifestyle impact.
Brand Image Memediasi Antara Celebrity Endorser Terhadap Keputusan Pembelian Krental Lady Day Surbakti; Dewi Nuraini
Forum Manajemen Vol 21 No 2 (2023): Jurnal Forum Manajemen
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v21i2.534

Abstract

This study aims to find out how the influence of brand image mediates between celebrity endorsements and purchasing decisions (based on studies on skintific products at Tiktokshop). Tiktok shop customers who buy Skintific skincare are the population of this study. In this study, 120 respondents were used as a sample, and 100 respondents were returned. The sampling method involves using a questionnaire and distributing it through the Google form. In this study, the SPSS program was used to perform multiple regression analysis as well as the Sobel test using the website. Based on the findings of this study, the celebrity endorser variable has a significant effect on brand image; brand image has a significant impact on purchasing decisions; the celebrity endorser has a significant impact on the decision; and celebrity endorsers have a significant impact on brand image through purchasing decisions.
Co-Authors Adrianto - Trimarjono Arya Putra Pracandra Diajeng Putri Ambar Sari Evianah Evianah Evianah Evianah Evianah, Evianah Krental Lady Day Surbakti Kristiningsih Kristiningsih Muhammad Asrul Fajri Rezi Ardiansyah Sabrina Meisa Rahmawati