Garuda - Garba Rujukan Digital

Analisis Perbedaan Kepuasan Konsumen Terhadap Pembelian Produk Baju Secara Online Dan Offline Nuraini, Dewi; Evianah, Evianah
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 15, No 2 (2019): October
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v15i2.629

This study aims to compare differences in customer satisfaction with the purchase of clothing products online and offline (studies on consumers online and offline in Surabaya). The sample in this study was divided into two different respondents, namely 75 respondents who bought clothes online and 75 respondents who made offline purchase of clothing products. Whereas to test the questionaire in this study must fulfill two important requirements that apply to a quastionnaire that is valid and reliable, for this reason, validitity and reliability test are used, and to answer the hypothesis proposed in this study using the Indpendent T Test statistical tool. From the result of research conducted on 75 respondents who made online purchase and 75 respondents who made offline purchase for clothing products, there were significant differences in customer satisfaction when cunsumers made purchase online and offline. This can be seen from the results of the mean for respondent satisfation online which equal to 3,997, the value is lower than the mean satisfaction of respondent offline of 4,387. This mean that consumer satisfaction of buying offline is higher than consumer satisfaction of buying online.

The Influence of Digital Marketing, Promotion and Prices on Online Purchase Decisions in the Era of the Covid-19 Pandemic Evianah, Evianah; Mustikorini, Dwi Indah; Nuraini, Dewi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2939

The purpose of this study was to determine how much influence digital marketing, promotions and prices have on online purchasing decisions, using multiple linear regression statistical analysis tools. The results of the study show that simultaneously and partially digital marketing, promotion and price variables affect purchasing decisions almost at the @hampersurabaya store in the era of the covid-19 pandemic. In order to remain competitive in this pandemic era, @hampersurabaya must pay attention to pricing, convenience in online purchases, intensive promotions, and being sensitive to this pandemic condition, so that the products sold can be combined with health care products, which can later influence purchasing decisions. The results of observations made on respondents who work outside the home, who have a busy life in the office greatly affect them in making purchasing decisions, so the only way because of their busyness they end up having to make a lot of online purchasing decisions. Marketing through digital media has a huge impact on business people. With digital media, they can market their products widely, promotions carried out to attract many consumers can be easily obtained, for example by advertising their products through online promotions, by displaying their products through advertisements on Facebook, advertisements on Instagram and social media. other. This method is quite accurate, because currently Facebook and Instagram are still the most popular social media and almost all adults have Facebook and Instagram accounts. To find out the size of the price, consumers can easily get that information. Especially now that the world of marketing through the marketplace has mushroomed in almost all of the world.

Fenomena Racun Tiktok Pada Perilaku Konsumtif Dalam Perspektif Islam Evianah, Evianah; Mustikorini, Dwi Indah; Marpurdianto, Kharis
Jurnal Ilmiah Ekonomi Islam Vol 10, No 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12766

The term "TikTok Poison" among young people refers to a trend that showcases content or videos about products, such as unboxing or product reviews. These types of content create a unique interest among users. By watching content or videos created by online shops on TikTok, viewers become interested and sometimes make purchases, occasionally ignoring the benefits, functions, and actual need for the purchased items. The aim of this research is to understand the phenomenon of TikTok Poison on consumer behavior an Islamic perspective. This research employs a qualitative method with the objective of uncovering phenomena related to the respondents or research subjects, such as behavior, actions, responses, perceptions, by describing the research results using words and detailed explanations. Data collection is done through observation, interviews, and documentation. The research results indicate that the TikTok Poison trend has both positive and negative impacts. The positive impact is that it facilitates online business owners in promoting their products and helps consumers who want to see product reviews. Reviews serve as a benchmark for determining the quality of a product through other people's writings. Meanwhile, the negative impact of consumptive behavior is that life becomes wasteful, many items are not used, and can cause social jealousy. In Islam itself, consumer behavior is hated by Allah SWT, because Allah does not like a servant who behaves like that or wastes something that does not meet his needs. In Q.S. Al-Isra also clearly shows that Allah SWT said that wasteful people are the brothers of Satan and Satan is very disobedient to his God, the meaning of God here is Allah SWT. In Islam's own view, consumer behavior is very clearly prohibited and not recommended, because this behavior is the same as arrogant, luxurious and also wasteful behavior. It is appropriate as a Muslim to behave in using these items in accordance with the portion or reasonable, because anything in excess is not good and is prohibited in religion.

Fenomena Racun Tiktok Pada Perilaku Konsumtif Dalam Perspektif Islam Evianah, Evianah; Mustikorini, Dwi Indah; Marpurdianto, Kharis
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12766

The term "TikTok Poison" among young people refers to a trend that showcases content or videos about products, such as unboxing or product reviews. These types of content create a unique interest among users. By watching content or videos created by online shops on TikTok, viewers become interested and sometimes make purchases, occasionally ignoring the benefits, functions, and actual need for the purchased items. The aim of this research is to understand the phenomenon of TikTok Poison on consumer behavior an Islamic perspective. This research employs a qualitative method with the objective of uncovering phenomena related to the respondents or research subjects, such as behavior, actions, responses, perceptions, by describing the research results using words and detailed explanations. Data collection is done through observation, interviews, and documentation. The research results indicate that the TikTok Poison trend has both positive and negative impacts. The positive impact is that it facilitates online business owners in promoting their products and helps consumers who want to see product reviews. Reviews serve as a benchmark for determining the quality of a product through other people's writings. Meanwhile, the negative impact of consumptive behavior is that life becomes wasteful, many items are not used, and can cause social jealousy. In Islam itself, consumer behavior is hated by Allah SWT, because Allah does not like a servant who behaves like that or wastes something that does not meet his needs. In Q.S. Al-Isra also clearly shows that Allah SWT said that wasteful people are the brothers of Satan and Satan is very disobedient to his God, the meaning of God here is Allah SWT. In Islam's own view, consumer behavior is very clearly prohibited and not recommended, because this behavior is the same as arrogant, luxurious and also wasteful behavior. It is appropriate as a Muslim to behave in using these items in accordance with the portion or reasonable, because anything in excess is not good and is prohibited in religion.

Analysis of Financial Performance Development Based on Profitability Ratios Prasetya, Hendra; Evianah, Evianah
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 1 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v5i1.1981

A company's financial performance can be a factor considered by investors planning to invest. Financial statements serve as an important tool to evaluate a company's ability to generate profits, manage assets, and provide returns to shareholders. Therefore, financial performance analysis is needed to provide an overview of the company's health condition as well as the prospects for its business sustainability. The objective of this study was to evaluate the financial performance of PT Indofood CBP Sukses Makmur Tbk. for the 2022-2024 period using profitability indicators, namely Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE). The results of the analysis indicate a positive trend, reflecting consistent improvement in the company’s profitability over the three-year period. This is reflected in the NPM, ROA, and ROE values, which continued to increase from 2022-2024, although the increase decreased from 2023 to 2024 compared to the increase from 2022-2023. From 2022-2024, the NPM values were 9.36%; 11.57%; and 11.57%, respectively and 11.87%. ROA values were 5.26%, 6.59%, and 6.84%. ROE values were 10.55%, 12.65%, and 12.86%. It is recommended that the company implement efficiency measures to increase profits. Although the rate of increase experienced a slowdown in 2024, overall the company was able to improve the effectiveness of asset and capital management as well as increase the ability to generate profit. By implementing efficiency and strengthening operational strategy, the company has the potential to maintain or even improve its financial performance in the following period.

Pengaruh Brand Image, Brand Trust, dan Word of Mouth terhadap Keputusan Pembelian di CV Double D Supplier Amenities Hotel Wardani, Dena Rohma; Evianah, Evianah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4788

Industri penyedia amenities hotel menghadapi persaingan ketat. CV Double D Supplier, sebagai vendor terverifikasi dalam Asosiasi Purchasing Jawa Timur, menunjukkan pertumbuhan signifikan (peningkatan 10% hotel mitra tahun 2022-2024). Penelitian ini fokus pada faktor-faktor krusial (brand image, brand trust, word of mouth) yang diduga memengaruhi keputusan pembelian B2B di sektor ini, yang belum banyak dieksplorasi secara akademis. Menganalisis pengaruh brand image, brand trust, dan word of mouth terhadap keputusan pembelian produk amenities hotel di CV Double D Supplier. Penelitian kuantitatif dengan pendekatan regresi linier berganda. Populasi: 176 hotel mitra. Sampel: 49 hotel (purposive sampling, kriteria: pembelian rutin 2-3x/bulan). Variabel independen: Brand Image (5 indikator), Brand Trust (3 indikator), Word of Mouth (3 indikator). Variabel dependen: Keputusan Pembelian (5 tahap proses). Data dianalisis menggunakan teknik regresi untuk menguji hipotesis. Brand image dan brand trust terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian. Word of mouth (WOM) menunjukkan pengaruh paling dominan, mengonfirmasi bahwa rekomendasi antar purchasing (B2B) menjadi faktor penentu utama, sejalan dengan data bahwa 30% kemitraan baru berasal dari WOM. Secara teoretis, penelitian memperkaya literatur pemasaran B2B di sektor penyedia amenites. Secara praktis, manajemen CV Double D dapat memfokuskan strategi pada penguatan citra perusahaan, keandalan produk/layanan, dan optimalisasi komunikasi dari mulut ke mulut (WOM) melalui asosiasi dan kepuasan pelanggan eksisting untuk meningkatkan daya saing dan loyalitas.

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