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All Journal Buletin Studi Ekonomi Jurnal Bisnis dan Manajemen Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Ekonomi Manajemen Studi Kasus Inovasi Ekonomi Pasundan International of Community Services Journal (PICS-J)
Mandasari, Andina Eka
Universitas Siliwangi
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Materials Science & Nanotechnology Social Sciences

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Journal : Jurnal Bisnis dan Manajemen

 1 
SMES’ E-COMMERCE ADOPTION TOWARDS CONSUMER EXPERIENCE Nuryanti Taufik; Faizal Haris Eko Prabowo; Allicia Deana Santosa; Andina Eka Mandasari
Jurnal Bisnis Manajemen Vol 21, No 2 (2020): September 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v21i2.373

Abstract

This study aims to determine how the effect of e-commerce adoption on SMEs towards consumer experience in shopping online and its impact on repurchases. This research is a quantitative study with a survey method. The analytical tool used is Structural Equation Modeling. The sample size in this study is 205 respondents who have made transactions on the fashion SME e-commerce websites. The results showed that the better the adoption of e-commerce carried out by SMEs fashion, the better it is in providing a good experience for consumers, which ultimately made consumers repurchase on the website. This study provides new measurements of consumer responses in the form of experience after using SME e-commerce websites.
Co-Authors Adhitya Rahmat Taufiq Adhitya Rahmat Taufiq Agi Rosyadi Allicia Deana Santosa Andhy Romdani Andhy Romdani, Andhy Ane Kurniawati Dewi Permata Sari Epi Dani Harison Mohammad Soleh Soeaidy Mohammad Soleh Soeaidy Mohammad Soleh Soe’aidy Prabowo, Faizal Haris Eko Taufik, Nuryanti Taufiq, Adhitya Rahmat