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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Manajemen dan Bisnis (Performa) JUIMA : Jurnal Ilmu Manajemen International Research Journal of Management, IT & Social Sciences JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Mantik Jurnal Manajemen Bisnis Jurnal Ilmiah Akuntansi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Bina Bangsa Ekonomika Majalah Ilmiah Widyacakra Review of Management, Accounting, and Business Studies
I Gusti Ngurah Putra Suryanata
Universitas Pendidikan Nasional
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Bina Bangsa Ekonomika

 1 
PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI RISIKO DAN FITUR LAYANAN TERHADAP MINAT MENGGUNAKAN E-WALLET DANA PADA GENERASI Z DI KOTA DENPASAR Putri, Ida Ayu Kade Setia; Prawitasari, Putu Putri; Suryanata, I Gusti Ngurah Putra; Kustina, Ketut Tanti
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.750

Abstract

This study aims to evaluate the influence of perceived ease of use, perceived risk, and service features on the interest in using the DANA e-wallet among Generation Z in Denpasar. The advancement of technology in the 4.0 industrial era has encouraged the use of e-wallets as a primary payment method, especially among young people who prefer cashless transactions due to the convenience and flexibility offered. Using a quantitative approach with a sample of 100 respondents selected through purposive sampling, this research employed an online questionnaire to measure perceived ease of use, perceived risk, and service features as they relate to usage interest. Data analysis was conducted through multiple linear regression using SPSS. The findings show that all three independent variables have a positive and significant influence on the interest in using the DANA e-wallet. Perceived ease of use and service features have a substantial impact on influencing Generation Z’s interest, while perceived risk, although significant, has a lesser effect. This study's conclusions provide insights for developing e-wallet services that better align with Generation Z's preferences and suggest further research to include additional relevant variables and expand the geographical scope of study
STRATEGI E-COMMERCE ERA MODERN: USER EXPERIENCE DAN AI CHATBOT SEBAGAI FAKTOR LOYALITAS PELANGGAN GEN Z Saputra, I Gede Ega; Prawitasari, Putu Putri; Lestari, Ni Putu Eka; Suryanata, I Gusti Ngurah Putra
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.813

Abstract

This study aims to determine the influence of User Experience, Artificial Intelligence Chatbot on Customer Satisfaction with Customer Loyalty as a mediating variable. The sample in this study is 112 consumers aged 15-29 years, domiciled in Denpasar and Shopee Application users. Using a quantitative approach, data was obtained through the distribution of questionnaires to respondents, using the Likert scale as a measuring tool. The results showed that independent variables, such as User Experience and Artificial Intelligence Chatbot, positively and significantly influenced the dependent variable, namely Customer Loyalty, directly. In addition, in the context of the influence of mediation, it was found that Customer Satisfaction plays a role as a mediating variable in the relationship between User Experience and Customer Loyalty. And also Customer Satisfaction plays a mediating variable in the relationship between Artificial Intelligence Chatbot and Customer Loyalty, with positive and significant results. This research can make a positive contribution to marketing literature and practically for Shopee companies need to consider the features in the application and web so that there are no bugs in the features, this affects the user experience so that users on the Shopee application and website feel the benefits of these features, so that increasing user satisfaction and customer loyalty will increase
Co-Authors A.A. Gde Putra Pemayun Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Ngurah Restu Gautama I Dewa Nyoman Marsudiana I Gede Ngurah Astawan I Gede Wisnu Darma Wijaya I Ketut Nurcita I Made Hariyoga I Made Suidarma I Nyoman Taun I Wayan Sunia Ida Bagus Putra Pradnyana Jimmy Yan Eka Tampubolon Kustina, Ketut Tanti Lestari, Ni Putu Eka Loceng, I Gusti Ngurah Bayu Danuartha Luh Kartika Ningsih Made Arya Segara Wilis Ngurah Cahya Adi Kusuma Ni Made Mery Yandani Ni Made Pipin Indah Pratiwi Ni Wayan Sinthia Widiastuti Nurcita, I Ketut Nyoman Rajendra Kumara Prawitasari, Putu Putri Putri, Ida Ayu Kade Setia Putu Aditya Putra Putu Irma Yunita Putu Irma Yunita S.Pd. M Kes I Ketut Sudiana . Saputra, I Gede Ega Sumarningsih, Ni Made Yande Ryan Ambaramika Adnyana