Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Belantara Gorontalo Journal of Forestry Research Jurnal Ilmiah ESAI Journal of People, Forest And Environment
Susni Herwanti
universitas lampung
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah ESAI

 1 
Analisis Pemasaran Durian di Desa Talang Mulya Kabupaten Pesawaran Susni Herwanti
Jurnal Ilmiah ESAI Vol 10 No 1 (2016)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/esai.v10i1.1353

Abstract

Indonesia is one of the producers of durian fruit, but compared to other durian producing countries, namely Thailand and Malaysia, Indonesia durian production is quite low (500-700 thousand tons per year). Although the durian is attractive to many people, but durian farmer's profits can be considered low. This study aims to analyze channel of marketing, marketing margin and marketing efficiency of durian in Talang Mulya as one of the durian producers in Lampung Province. The research conducted from April to June 2015. The data were processed with qualitative and quantitative analysis. The sampling was done to 30 farmers, 8 retailers and 10 customers by purposive sampling. The results showed that there are four marketing channels durian in Talang Mulya village, ie channel 1: farmer-traders-consumers, channel 2: farmer- traders-retailer-consumer, channel 3: farmer-retailer-consumer and channel 4: farmers - consumer. Marketing margin analysis found that the marketing agencies that earn the highest profit is the retailer. The results show that channel 4 is the most efficient marketing channel for marketing costs born by the consumer is smaller compared to other marketing channels. Keywords: durian, marketing channel, marketing margins, marketing efficiency
Co-Authors Annisa Marchantia Pratiwi Anniza Faradhana Christine Wulandari Gunardi Djoko Winarno Gunardi Joko Winarno Hannan Rafiq Nasution haqfini bina lalika Hari Kaskoyo Indra Gumay Febriyano Indra Gumay Febryano Rafical Cahaya Utama Rommy Qurniati Siska Dewi Mauly Nasution